Henry Ford Museum Greenfield Village IMAX Theater Ford Rouge Factory Tour Benson Ford Research Center Tina Glengary Experience Design

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending The Henry Ford is the history attraction that brings the American Experience to life. Henry Ford Museum Greenfield Village IMAX Theatre Ford Rouge Factory Tour Benson Ford Research Center

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending For visitors – Experience Design For ourselves – How to evaluate at The Henry Ford For the process – What does it mean

For visitors – Experience Design

For ourselves – How to evaluate at The Henry Ford

For the process – What does it mean

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending Who’s on our teams? Project Manager Venue Liaison Experience Developer Who evaluates? No Evaluation Department Team Members Non-Team Members

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending bias n. 1. a. Preference or inclination that inhibits impartial judgment; prejudice. b. A specified instance of this. Bias exists in exhibit development. Bias exists in developing evaluation tools. Bias exists in data collection. Bias exists in data analysis.

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending Are you biased? When you do evaluation, do you have an idea of what visitors will say? Do people hear you in meetings say “Visitors will love…” ? When you develop experiences are you thinking about a 60-year-old man and a 7-year-old girl at the same time? Or are you really thinking about what you would like? Do you repeat what visitors say about your exhibits or do you interpret what they said?

Are you biased?

When you do evaluation, do you have an idea of what visitors will say?

Do people hear you in meetings say “Visitors will love…” ?

When you develop experiences are you thinking about a 60-year-old man and a 7-year-old girl at the same time? Or are you really thinking about what you would like?

Do you repeat what visitors say about your exhibits or do you interpret what they said?

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending Yes, I admit it. I’m biased…but I still want to help. Evaluation Goal Developer Evaluation Senior Management Liaison Evaluation Records Manager Evaluation Report Writer Data Collector Aide

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending No, I don’t think I’m biased. Send me in coach… Refer back to the evaluation goals. Use a partner. Deliver the visitors’ message. Usually, the results speak for themselves.

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending Easy Tips to Avoid Bias Don’t think of yourself as a visitor. You are not a visitor. You are a museum professional. Develop your evaluation instruments with care. Biased questions will lead to biased answers and biased results. Don’t say a word. Body language can give you away. Always check your work with someone else.

Easy Tips to Avoid Bias

Don’t think of yourself as a visitor. You are not a visitor. You are a museum professional.

Develop your evaluation instruments with care. Biased questions will lead to biased answers and biased results.

Don’t say a word. Body language can give you away.

Always check your work with someone else.

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending DIY-ers Check Assumptions Involve Visitors Find Trends vs. The “Professionals” Discover What We Don’t Know Research Broad Questions Offer a Greater Level of Objectivity

DIY-ers

Check Assumptions

Involve Visitors

Find Trends

vs. The “Professionals”

Discover What We Don’t Know

Research Broad Questions

Offer a Greater Level of Objectivity

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending What to Avoid Overly Complicated Studies “ Touchy” Topics A Huge Time Commitment

What to Avoid

Overly Complicated Studies

“ Touchy” Topics

A Huge Time Commitment

Do It Yourself! In-House Evaluation Is Important What is… Why DIY? Teams Bias Trending Trending (a.k.a. quick and dirty visitor studies) Small Sample Size Variable Questions Fun Interviews Expectation to Follow Up

Trending (a.k.a. quick and dirty visitor studies)

Small Sample Size

Variable Questions

Fun Interviews

Expectation to Follow Up

Henry Ford Museum Greenfield Village IMAX Theater Ford Rouge Factory Tour Benson Ford Research Center Tina Glengary Experience Design