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Worthwhile Enterprise Social Networking Platforms Should Keep Your Attention Longer than a 3-Year Old's Toy

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  • 1. Worthwhile SocialPlatforms ShouldKeep Your AttentionLonger than a3-Year Old’s Toy
  • 2. It starts off great…But then…
  • 3. But days, weeks later…Crickets…This Shouldn’t Happen.Period.
  • 4. If users don’t see the value right awaythey won’t stick around.Employees need to find conversationsspecific to the work they need to getdone.
  • 5. 3  things  to  look  for  in  a  worthwhile  enterprise  social  pla3orm…  
  • 6. No training. Employees should be able to quickly understand howthe network works.No more toggling back and forth. Think about how often youlook for files in one system, approve expenses in another, andthen send messages via email.Employees should be able to easily search and find people,conversations, topics, files, updates from apps, and take action –all from one place.1. “Easy to Use” Should Be a Given
  • 7. The Social…•  Random signups don’twork.•  Rollouts should be plannedwith clear and compellingbusiness objectives fromthe beginning, and supportfrom senior management.The Technical…•  Categories – for projects,topics, and teams – soemployees can followconversations that arerelevant to their work•  Incorporate the assetsemployees work witheveryday – files, links, datafrom applications – incontext of conversationsWhat’s Needed…2. Value from the Get-Go
  • 8. Mobility. No one can argue the impact mobile devices have onour personal lives. Your enterprise social network must have amobile app on any platform your employees prefer to keep themconnected with the latest.Notifications. Along with having relevant, valuable conversationsemployees need to receive notifications to keep them plugged-in,whether it’s from within the network, email, or other apps they’reusing.What’s Needed…3. Keep ‘em Coming Back for More
  • 9. The best way to have an enterprise social network that’s freshand not just some shiny toy is to make sure it’s easy to use,has a clearly defined purpose from the beginning and valuablefunctionality. If these are part of your approach you’ll start tosee an increase in productivity, innovation and learning.
  • 10. enterprise  social  networking  redefined  www.#bbr.com