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Transform Sales & Marketing with Enterprise Social
 

Transform Sales & Marketing with Enterprise Social

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Liebe Kundin, lieber Kunde, ...

Liebe Kundin, lieber Kunde,

vielen Dank für Ihre Anfrage.

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    Transform Sales & Marketing with Enterprise Social Transform Sales & Marketing with Enterprise Social Presentation Transcript

    • Transform Sales &Marketing to Boost RevenueDiscover how Yellow Pages Group implemented their enterprise socialnetworking platform to enable a more mobile, highly collaborative work force!#tibbrsocial
    • Featured SpeakersAndre BoisvertChief ArchitectYellow Pages GroupAngela AshendenPrincipal AnalystMWD Advisors© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
    • Company OverviewTIBCO Software•  Founded in 1997•  $1.1B revenue in 2012•  70 offices, 25 countries •  4000 customers•  200 partners•  3500 employeestibbr•  1.5 Million subscription users•  100+ countries •  Global implementation team•  Customer success program•  24x7x365 global support
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.•  Leading digital advertising and marketing solutions company•  2800+ employees (60% Sales & Marketing)•  Offices: Montreal, Toronto, Burnaby, Calgary, Blue Bell, Indianapolis•  Bilingual: French and English"
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.6 month sales cycle continuous sales cycleTransformational Shift
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Drivers that prompted this social initiative?§  Growing, highly mobile sales team§  Departmental silos with no feedback loops§  Multiple systems of record§  High maintenance legacy technologies§  Static collateral with no collaboration capabilities
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What are the goals of this social initiative?ü Enable a highly mobile, dispersed sales teamü Open communication channels between departmentsü Reduce multiple systems of recordü Remove barriers to sharingü Centralize knowledge
    • What does the resulting solution look like?247  15  Global Search BarSingle Sign-onGlobal announcementLife Ray
    • Why did you choose tibbr for collaboration?Platform:§  Ease of use for user§  Full featured mobile support§  Customizability§  Enterprise grade security§  Multilingual capabilitiesIntegration to Business Applications:§  Seamless user experience – front end for 5 different systems§  Integrates application data into activity stream§  Native TIBCO Sportfire supportRoll-Out:§  Simple and quick deployment§  Experienced services teamTrusted Vendor:§  Successful track record with past TIBCO projects
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What were the key phases in the process?Dec Jan Feb MarBegan Project –vendor selectionDeployment & IntegrationTesters/Early AdoptersFull-scale Roll OutApr
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What was your adoption strategy?Executive Level Support Early Adopters
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Sales can find what they need,wherever they are
    • Key use-cases: Marketing gains real-time feedbackField sales team respond in real-timeMarketing asks for feedbackSales also offers new suggestions
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Human ResourcesMake announcementsProvide easy access to HR policies incontextual subjectShare company policies, provide bestpractices and gain feedback
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What levels of adoption have you achieved so far?Quicker on-boarding for new sales repsShare and collaborate around success stories…plus unexpected successes
    • © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What have you done in terms of creatingand enforcing usage policies?§  Self-policing approach§  Focus on expected behavior§  Encouraging appropriate casual use§  No major incidents
    • What are the main benefits to theorganisation since deployment?ü  Easier to share information, more people can contribute•  not limited to small number of authorized peopleü  Easier to find knowledge, experts, ask questionsü  Access knowledge from anywhereü  Higher transparency across business unitsü  Replaced legacy technologies, easy maintenance
    • Have a clear, business-specific purpose for your socialcollaboration initiativeIdentify strong use cases to get things movingBalance top-down, bottom-up and middle-out adoption strategiesBuild social into your broader IT environment and businessprocessesTake an open and trusting approach to governanceMWD’s Best Practice Insights
    • Learn more at www.tibbr.comFollow us on on Twitter @tibbrOr follow our Facebook page at facebook.com/tibbr