Transform Sales &Marketing to Boost RevenueDiscover how Yellow Pages Group implemented their enterprise socialnetworking p...
Featured SpeakersAndre BoisvertChief ArchitectYellow Pages GroupAngela AshendenPrincipal AnalystMWD Advisors© 2013 TIBCO S...
Company OverviewTIBCO Software•  Founded in 1997•  $1.1B revenue in 2012•  70 offices, 25 countries •  4000 customers•  200...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.•  Leading digital advertising an...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.6 month sales cycle continuous sa...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Drivers that prompted this social...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What are the goals of this social...
What does the resulting solution look like?247	  15	  Global Search BarSingle Sign-onGlobal announcementLife Ray
Why did you choose tibbr for collaboration?Platform:§  Ease of use for user§  Full featured mobile support§  Customizab...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What were the key phases in the p...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What was your adoption strategy?E...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Sales can find wha...
Key use-cases: Marketing gains real-time feedbackField sales team respond in real-timeMarketing asks for feedbackSales als...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Human ResourcesMak...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What levels of adoption have you ...
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What have you done in terms of cr...
What are the main benefits to theorganisation since deployment?ü  Easier to share information, more people can contribute•...
Have a clear, business-specific purpose for your socialcollaboration initiativeIdentify strong use cases to get things mov...
Learn more at www.tibbr.comFollow us on on Twitter @tibbrOr follow our Facebook page at facebook.com/tibbr
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Transform Sales & Marketing with Enterprise Social

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Transform Sales & Marketing with Enterprise Social

  1. 1. Transform Sales &Marketing to Boost RevenueDiscover how Yellow Pages Group implemented their enterprise socialnetworking platform to enable a more mobile, highly collaborative work force!#tibbrsocial
  2. 2. Featured SpeakersAndre BoisvertChief ArchitectYellow Pages GroupAngela AshendenPrincipal AnalystMWD Advisors© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
  3. 3. Company OverviewTIBCO Software•  Founded in 1997•  $1.1B revenue in 2012•  70 offices, 25 countries •  4000 customers•  200 partners•  3500 employeestibbr•  1.5 Million subscription users•  100+ countries •  Global implementation team•  Customer success program•  24x7x365 global support
  4. 4. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.•  Leading digital advertising and marketing solutions company•  2800+ employees (60% Sales & Marketing)•  Offices: Montreal, Toronto, Burnaby, Calgary, Blue Bell, Indianapolis•  Bilingual: French and English"
  5. 5. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.6 month sales cycle continuous sales cycleTransformational Shift
  6. 6. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Drivers that prompted this social initiative?§  Growing, highly mobile sales team§  Departmental silos with no feedback loops§  Multiple systems of record§  High maintenance legacy technologies§  Static collateral with no collaboration capabilities
  7. 7. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What are the goals of this social initiative?ü Enable a highly mobile, dispersed sales teamü Open communication channels between departmentsü Reduce multiple systems of recordü Remove barriers to sharingü Centralize knowledge
  8. 8. What does the resulting solution look like?247  15  Global Search BarSingle Sign-onGlobal announcementLife Ray
  9. 9. Why did you choose tibbr for collaboration?Platform:§  Ease of use for user§  Full featured mobile support§  Customizability§  Enterprise grade security§  Multilingual capabilitiesIntegration to Business Applications:§  Seamless user experience – front end for 5 different systems§  Integrates application data into activity stream§  Native TIBCO Sportfire supportRoll-Out:§  Simple and quick deployment§  Experienced services teamTrusted Vendor:§  Successful track record with past TIBCO projects
  10. 10. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What were the key phases in the process?Dec Jan Feb MarBegan Project –vendor selectionDeployment & IntegrationTesters/Early AdoptersFull-scale Roll OutApr
  11. 11. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What was your adoption strategy?Executive Level Support Early Adopters
  12. 12. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Sales can find what they need,wherever they are
  13. 13. Key use-cases: Marketing gains real-time feedbackField sales team respond in real-timeMarketing asks for feedbackSales also offers new suggestions
  14. 14. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.Key use-cases: Human ResourcesMake announcementsProvide easy access to HR policies incontextual subjectShare company policies, provide bestpractices and gain feedback
  15. 15. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What levels of adoption have you achieved so far?Quicker on-boarding for new sales repsShare and collaborate around success stories…plus unexpected successes
  16. 16. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.What have you done in terms of creatingand enforcing usage policies?§  Self-policing approach§  Focus on expected behavior§  Encouraging appropriate casual use§  No major incidents
  17. 17. What are the main benefits to theorganisation since deployment?ü  Easier to share information, more people can contribute•  not limited to small number of authorized peopleü  Easier to find knowledge, experts, ask questionsü  Access knowledge from anywhereü  Higher transparency across business unitsü  Replaced legacy technologies, easy maintenance
  18. 18. Have a clear, business-specific purpose for your socialcollaboration initiativeIdentify strong use cases to get things movingBalance top-down, bottom-up and middle-out adoption strategiesBuild social into your broader IT environment and businessprocessesTake an open and trusting approach to governanceMWD’s Best Practice Insights
  19. 19. Learn more at www.tibbr.comFollow us on on Twitter @tibbrOr follow our Facebook page at facebook.com/tibbr

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