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Slideshow transcript
Slide 1:Social Media Measurement Jia Liu March 25, 2008 www.jiajiablog.cn tibbettliu@gmail.com
Slide 2:PPT adapted from this white paper
Slide 3:To be discussed Nature of social media Why Measure What are Metrics and Measurement Challenges in Measurement Sample Attributes Key Attributes Key Capabilities to Success Sample Tools and Vendors
Slide 4:Nature of social media Easy-to-access tools Myriad forms: Blog, Podcast, Social networking site etc. Conversations from the crowd globally and instantly Epidemic nature “Ideas and behaviour and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics.” The Tipping Point
Slide 5:Why Measure? Consumers: Intim
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