Evaluation Question 2 :
How effective is the
combination of your main
product and ancillary task?
By Tia-Reisa Apaloo-Clarke
The Brief of our assignment
• The main objective of our assignment was to create
a 5 minute film.
• Alongside this we then had to complete our ancillary
tasks. This consisted of a film poster and film review.
These were used to promote our film.
What was the objective of our
• The main goal of our ancillary tasks were to
promote our film on text and visual platforms.
• One of the main goals of my ancillary task was for
the final product to be of a high quality and well
presented. This way it would intrigue my target
audience and hopefully get them to want to watch it;
due to my poster being interesting and because of
good recommendations from my review.
How did my poster relate the
In my poster I opted for black,
white and red to be the focus
colours in my poster. As red is a
primary colours it can be
combined or placed next to a range
of different colours and looks
visually pleasing. I mainly used
black as it creates a sense of
mystery and foreshadows that bad
things are likely to happen,
intriguing the audience to want to
watch it .
I decided to use a font which
was plain and clear but also
bold. I wanted it to look
professional and clean but
still easy to read, which was
reinforced through the
writing being white.
Replicating many real drama
The title is in white, on a black
background in order for it to
stand out and look visually
appeasing to the audience. I
chose to put the tagline in red
to connote blood showing
death, this is a contrast as red
can often portray Love. Real
life themes are often the basis
of drama films.
A convection on all film posters. Is
to have actors names or at least the
main two actors names. I chose to
have all four of my actors on my
poster as there isn't many actors
within the short film. I also chose
to have their names on the right
hand side instead of the middle or
at the top like many other film
posters as I felt it suited better on
the right and made it look more
How did my poster relate to
the drama genre?
The main picture in my
poster is a picture of a suit,
this is the costume worn by
the sales man. This connotes
someone in a suit will be in
our film, it also creates
realism and a sense of the
unknown as the audience are
unaware who the suit belongs
to. The use of realistic
costume is a good way to
conform to the drama genre.
I decided to put in cinemas,
because this is also another
The tag line on the poster
gives away to the audience
that there is some sort of twist
or hint and that the film is not
clear cut and it is likely that
something unexpected will
happen, this connotes that the
narrative contains some sort
I also put the BBFC
certification on my poster
and placed it in the bottom
right corner as this is a
convention of film posters
and can be seen easily by
Font choices for my poster
The other font I used was Vincent regular I
decided to use this for my poster as it was
clear and easy to read. The title is also bold
in some areas of the poster in order to
highlight key information such as release
dates and title.
I chose not to conform to the
typical font ‘Universal
accreditation’ for credits on film
posters, as I wanted to try
something different I felt that
American .. Blends well with my
Logos and websites
While researching current film posters, I found that mostly at the bottom of posters there
is usually a web address of the production company, that the audience can often visit and
learn more about the film and the making of the production. I decided to include our
production company's web address ‘Siwale Films’ so viewers could do exactly as stated
above. As digital technology is increasing, web address’ are important as it allows people
to find out information on films via new media, instead of ‘old’ media such as
The use of social networking sites allows for viewers to find out more information on our
film, because of this I added a Facebook logo and our address to our poster, which is often
a typical convention on film posters. Social networking sites are a very popular way to
promote films as they are used by thousands of people everyday. By creating a profile on
these networks it allows us to promote our film to a mass audience.
Font choices for my film
I used a font that was simple but
professional for audiences to read.
I decided to use the same title I used in
my poster for my film review, so they
could match. I also used the same
colour template. Red, white and black.
I think although simplistic it looks neat
and professional and both my film
review and poster tie in with each
Images used within my film
review and poster
I decided to use both protagonists in my
shot for my film review rather than one as
it highlights that one of the men seen in the
picture is the guy on my film poster,
however the audience still don’t know
which one, so it still has a sense of mystery.
I used this picture as it was one of my
favorites, There's so many enigmas creating
within just one frame and I think its
intriguing for the audience to see a very
small frame from the film. Enticing them to
want to watch it.
I Chose for the main picture in my film poster to be of a suit, as it represents
the characters and the idea of film very well.
Both men are in suits so the film poster doesn’t let the audience see whether
the suit is of the hit man or Richard, creating mystery, as the audience doesn’t
know who the suit belongs to.
I also chose a black suit for the characters and for my film poster, as it
connotes mystery. It also represents death, which is a potential theme in our
How did my film review
explore the final product?
I chose to keep the layout of my review simple but clear in order for my film
review to be effective and easy to follow. The tagline ‘Nothing is as it seems’
gives away to the audience that the plot isn't as easy going as it seems and that
there must be some kind of a twist. I particularly like this tagline and chose to
use it as it gives away some information without giving out any major parts of
the plot. Which will intrigue audiences to want to watch the film to find out
what the twist is.
I selected red, white and black for my colour scheme as it entwined with my
film poster and also the storyline of the film. Red represents the love Vanessa
and Mr Jones had for each other and black represents the potential death and
hatred she now has for him.
Another convection for a film review that I decided to follow was having a large
bold font in the middle or side of a review highlighting some of the films best
features. I chose to make “Amazing cast and interesting narrative, this film is
definitely a must see” in bold as an interesting narrative is very important in
films and if other people are saying it’s good it may make you want to watch the
film more. I found this convection through researching other film reviews from
magazines such as Empire.
I thought it was important to highlight that the film was only 5 minute’s long, as
it would entice readers to want to watch it being that its only 5 minutes.
Although short at the same time it is very enjoyable which is why it’s awarded 4
Colour scheme and
I chose to mainly use the colour black as it connotations link to our narrative of The Hit and how
characters are portrayed.
I chose to use a black background as black is associated with power, professionalism, death, evil and
mystery, these are all connotations of my short film. The main picture of a suit is also in black as black
is a mystery colour associated with fear and the unknown. The audience are unaware who the suit
belongs to and what it has to do with ‘The Hit’ intriguing them to want to watch it to see this mystery
Black can often denote strength and authority which is exactly what the hit man in the film has. He is
prepared to kill someone, black also symbolises death which is a main theme within our film.
Black can also be seen as formal, prestigious and elegant (shown through the use of black tie) the
window salesman is a professional.
I chose to use red as my second basis colour as it’s the colour of fire and blood, its associated with
danger, determination, strength and desire, these representations occur within each character, they all
are determined to do something whether it be to sell something or kill. It highlights to the audience
there is danger within our short film and that something big will happen.
• Overall I feel the combination of my poster and film
review were very effective, both tasks entwined with
each other and served its purpose for the promotion
of my film.