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  • 1. Rendez-vous en FranceAtout France USA2012 Integrated Marketing Opportunities
  • 2. Why France is number 1 for Americans ? 1 for Americans? Why France is number France is a must for most. US TRAVELERS TO FRANCE IN 2010: 3 MILLIONS US TOURISTS 25 MILLIONS OVERNIGHTS 8.7 OVERNIGHTS PER TOURIST 1.7 BILLION SPENT
  • 3. About Atout France’s mission COLLABORATE with public and private entities in the tourism industry and promote France as a brand PROVIDE consumers with information, special offers, and support for their travels to France PROMOTE the brand “France” by creating specific campaigns with our partners
  • 4. Strategic oppotunities Strategic opportunities CREATIVITY is our forte When we think OUT OF THE BOX for you, it grows our capacity to offer more innovative and customized campaigns every time. Brand recognition Visibility Bloggers Consumer Site traffic awareness Social Fam Trip engagement Followers Trade Shows Leads SALES
  • 5. Integrated Strategy Social Media Product Position Needs Budget Trade Shows Objectives Mobile PR Strategy These are our building blocks to offer our Surveys partners customized strategies Events
  • 6. Our Tools Our tools EDITIONS Magazine General Consumer« Rendez vous en France » Magazine Luxe « Passion » INTERNET 180,000,000 pages views Social Medias 50+ medias DATABASE 1 million qualified contacts Professionals, Press, General Consumer Geolocalization EVENEMENTS Media Tour French Affairs Seminars Red, White and Blue …
  • 7. Editions Rendez-vous en France infos Passion infos
  • 8. Internet Our website 40+ O N L I N E CAMPAIGNS ORGANIC SEARCH OPTIMIZATION PROMOTES SEEKING &DEVELOPS INFORMATION MILLION 7 VISITORS MILLION 180 PAGE VIEWS
  • 9. Database & Consumer Profile Targeting Market DEFINE your target market GEO-LOCALIZE our audience SAVVY FOCUS on specific interests TRACK our subscribers
  • 10. Qualified Database + 1 200 000 General Consumers Shopping Qualification 52 000 50 000 Luxe Analyse Ciblage 68 000 Gastronomie Beach 21 000 + 39 900 Segmentation professionals 32 000 50 000Nature Tour Operators 50 000 Travel Agencies
  • 11. Press Relations & Events Press Kits Online &Releases VIDEOS Tw i t t e r
  • 12. Leisure & Business Tourism Each professional event comes with a pre and post online campaign invitations e-mailing QR code surveys face to face online Database Qualification

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