My story in london

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My story in london

  1. 1. My Story in London---Digital Campaign for Coca-Cola Xin Tian 07/31/2012
  2. 2. Introduction• Coca-Cola, a world famous soft- drink, manufactured by Coca-Cola Company since 1886• Various cola drinks under the Coke brand name
  3. 3. TargetSlogan: Open Happiness Coca-Cola mainly target young people and use IMC to connect with customers.
  4. 4. Social MediaFacebok: Youtube Channel:
  5. 5. Existing CampaignOlympic Beat, themed at 2012 London OlympicGames, asking customers upload their music to cheerfor the Games.
  6. 6. New Campaign• My Story in London• Target young people who are social media users and Olympic fans• Ask people to share their stories in London via social media
  7. 7. Internet MarketingSEOSEMSocial Media: – Blog – Facebook – Youtube – Twitter
  8. 8. BudgetPPC Google AdWord --- “My Story in London”Social Media – Blog – Facebook – Youtube – TwitterBudget: $50,000 per month In July and August
  9. 9. ExecutingBlog / Facebook Share stories and picturesYoutube Share short VideosMobile Users can download mobile apps and share their stories
  10. 10. Thank you!

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