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Women In Sport & TheirPortrayal by Media Outlets            Part 2
It’s Not About The Game: Don Imus, Race, Class, Gender and Sexuality in         Contemporary MediaWomen struggle to receiv...
‘Patriots at Play’: Analysis ofNewspaper Coverage of the GoldMedal Contenders in Men’s andWomen’s Ice Hockey at the 2010  ...
The StudyThe Globe and Mail & The New YorkTimes319 articles and photographsArticles: 69% male, 12% femalePhotographs: 66% ...
Gender schema theoryTrivialisation of women’s sportsUnderrepresentation of women’ssports
http://www.dailytelegraph.com.au/sport/more-sport/erin-densham-beats-heart-problems-and-is-now-the-no1-ranked-female-triat...
http://www.dailytelegraph.com.au/sport/more-sport/julie-corletto-enjoying-leadership-role-with-northern-mystic/story-fnduc...
BibliographyCooky, C., Wachs, F. L., Messner, M., & Dworkin, S. L. (2010).It’s Not About the Game: Don Imus, Race, Class, ...
Stannard, D. (2013). Julie Corletto enjoying leadership rolewith Northern Mystic. The Daily Telegraph. Retrieved from:http...
DCOMM. (2006). PLANET WORK: Women in sports: Howlevel is the playing field? World of Work Magazine, 56.Retrieved from:http...
Esteban (2012). 15 of the most influential woman in sport.Retrieved from:http://www.totalprosports.com/2012/05/23/15-of-th...
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Women In Sport & Their Portrayal By Media Outlets Part 2

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  • In the article It’s not about the game: Don Imus, race, class, gender and sexuality in contemporary media, written in 2010 by 4 authors, the focus is on the print news media’s response to Don Imus’ radio shows segment about the 2007 National Collegiate Athletic Association Women’s basketball league championship game. Imus referred to one of the teams as ‘nappy headed hoes’ which led to major media attention. The article outlines how just this small controversial conversation via radio received 3 times more print media attention than the entire 2007 NCAA Women’s Basketball Tournament. Research was done and outlined in this article about newspaper coverage of the Wimbledon championships in 2000. Coverage was relatively equal although the quality of the coverage was drawn into question. The article states, ‘The mostly male journalists who covered the tournaments devalued the athletic accomplishments of female tennis players by using cultural and racial stereotypes, trivialisation, and sexual innuendo.’ Women who participate in team sports in the US are frequently questioned about their sexuality and the sexuality of their teammates. Part of the reason for this stereotype is unlike gymnastics and tennis, team sports, such as Basketball are generally contact sports, therefore viewed as more masculine. This then results in assumptions of the athletes lack of femineity. To combat this, the WNBA started a marketing strategy that would revolve around highlighting the female athletes as models, mothers or the girl-next-door. The WNBA website in 2000 was found to have highlighted all players families, relationships and responsibilities in their player profiles.
  • Patriots at play: analysis of newspaper coverage of the gold medal contenders in men’s and woman’s ice hockey at the 2010 winter Olympic games is an study undertaken by John Vincent and Jane Crossman comparing how two major newspapers in the US covered the Canadian and US ice hockey teams competing in the winter olympic games in Vancouver, 2010.
  • The study was conducted using Canada’s The Globe and Mail and the US’s The New York Times. 37 issues were analysed, 17 from the Globe and mail and 20 from the new york times, from which 159 were articles and 160 were photographs, giving a total of 319 articles and photographsFrom the data collected and analysed, we can see that the print media articles focused almost 6 times more on males than females. The margin was slightly smaller with the ratio of photographs, although the number of photographs with male athletes doubled those with female athletes. There were a total of 10 articles on the front page of either newspaper, with 9 of these articles being about either the Canadian or US Men’s team, with only one article about the woman’s teams.
  • The article discusses how researchers have studied the coverage levels of woman’s to men’s sports in the media and how women’s sports are constantly in the minority. With this, comes the understanding that within the media articles published, women are trivialised along with the gender schema theory – proposing that the public learn the differences between men and women from society and the people around them and then proceed to adjust their behaviours to meed their expectations accordingly. In short, just act how society wants you to act. This brings about another issue women face: sports is not their place, they should leave it to the men who are capable of it. The underrepresentation of women’s sports when compared to men’s subconsciously sends the message that women’s sports are not as important as men’s sports and therefore do not warrant the same attention levels, which, as pointed out in the study, may empower the males, but relegates women’s participation in sport as less important, less significant, less exciting and less newsworthy than their male counterparts.
  • So what does the future hold for women’s sports coverage? Well even though we are still able to find articles in the newspapers that trivialise, feminise and sexualise women, we are fortunate to come across articles that put the athlete in the limelight, and highlights their athletic achievements, rather than puberty achievements. For example, this article outlines how Erin Densham went from undergoing heart surgery to being the number one triathlete in the world. The article has a main focus on Denshams achievements and how she got there, although there is still a sly comment about her weight when she was a child. It’s a small start though.
  • And there’s even a positive article about Netball! The article focuses purely on the sport, and Julie Corletto’s step up to a leadership position within the Northern Mystics ANZ Championship competition team. The article looks exactly how an article about a similar event in rugby would look! So there are achievements being made in the portrayal of women in sport via the media, but us sportswomen still have a long way to go before we’re on an equal playing field with the men.
  • Cooky, C., Wachs, F. L., Messner, M., & Dworkin, S. L. (2010). It’s Not About the Game: Don Imus, Race, Class, Gender and Sexuality in Contemporary Media. Sociology of sport journal The Daily Telegraph (2013) Sport: Sport News Online. http://www.dailytelegraph.com.au/sportLulham, A. (2013). Erin Desham beats heart problems and is now the No.1 ranked female triathlete. The Daily Telegraph retrieved from: http://www.dailytelegraph.com.au/sport/more-sport/erin-densham-beats-heart-problems-and-is-now-the-no1-ranked-female-triathlete/story-fnducgor-1226615854574
  • Stannard, D. (2013). Julie Corletto enjoying leadership role with Northern Mystic. The Daily Telegraph. Retrieved from: http://www.dailytelegraph.com.au/sport/more-sport/julie-corletto-enjoying-leadership-role-with-northern-mystic/story-fnducgor-1226614229543Horan, P. (2013). Michelle Jenneke in doubt for upcoming athletics events due to hamstring issues. The Daily Telegraph. Retrieved from: http://www.dailytelegraph.com.au/sport/more-sport/michelle-jenneke-in-doubt-for-upcoming-athletics-events-due-to-hamstring-issues/story-fnducgor-1226613201035New South Wales Sport and Recreation (1998). Media Coverage of Woman in Sport. Retrieved from: http://www.dsr.nsw.gov.au/assets/pubs/industry/info_mediawomen.pdf
  • DCOMM. (2006). PLANET WORK: Women in sports: How level is the playing field? World of Work Magazine, 56. Retrieved from: http://www.ilo.org/global/publications/magazines-and-journals/world-of-work-magazine/articles/WCMS_081377/lang--en/index.htmhttp://infoweb.newsbank.com/iw-search/we/InfoWeb?p_product=AUNB&p_theme=aggregated5&p_action=doc&p_docid=0FC9A976F2A321CF&p_docnum=7&p_queryname=3http://infoweb.newsbank.com/iw-search/we/InfoWeb?p_product=AUNB&p_theme=aggregated5&p_action=doc&p_docid=0FC9A536ACB8134E&p_docnum=5&p_queryname=8Ellis, K. (2013). Treating woman’s sport like a trivial fasion contest. Retrieved from: http://www.thepunch.com.au/articles/treating-womens-sport-like-a-trivial-fashion-contest/
  • Esteban (2012). 15 of the most influential woman in sport. Retrieved from: http://www.totalprosports.com/2012/05/23/15-of-the-most-influential-women-in-sports/Vincent, J. & Crossman, J. (2012). ‘Patriots at Play’: Analysis of Newspaper Coverage of the Gold Medal Contenders in Men’s and Woman’s Ice Hockey at the 2010 Winter Olympic Games. International Journal of Sport Communication, 5(1)87-108
  • Transcript of "Women In Sport & Their Portrayal By Media Outlets Part 2"

    1. 1. Women In Sport & TheirPortrayal by Media Outlets Part 2
    2. 2. It’s Not About The Game: Don Imus, Race, Class, Gender and Sexuality in Contemporary MediaWomen struggle to receive respectful qualitycoverage of their sport in mainstream newsmediaWhen woman’s sports are covered, theytrivialise the athleticism of the womenStereotyped as being views as masculinewhen playing in team sports WNBA marketed athletes femineity
    3. 3. ‘Patriots at Play’: Analysis ofNewspaper Coverage of the GoldMedal Contenders in Men’s andWomen’s Ice Hockey at the 2010 Winter Olympic Games
    4. 4. The StudyThe Globe and Mail & The New YorkTimes319 articles and photographsArticles: 69% male, 12% femalePhotographs: 66% male, 33% femaleFront page: 90% male, 10% female
    5. 5. Gender schema theoryTrivialisation of women’s sportsUnderrepresentation of women’ssports
    6. 6. http://www.dailytelegraph.com.au/sport/more-sport/erin-densham-beats-heart-problems-and-is-now-the-no1-ranked-female-triathlete/story-fnducgor-1226615854574
    7. 7. http://www.dailytelegraph.com.au/sport/more-sport/julie-corletto-enjoying-leadership-role-with-northern-mystic/story-fnducgor-1226614229543
    8. 8. BibliographyCooky, C., Wachs, F. L., Messner, M., & Dworkin, S. L. (2010).It’s Not About the Game: Don Imus, Race, Class, Gender andSexuality in Contemporary Media. Sociology of sport journal27(21), 139-159The Daily Telegraph (2013) Sport: Sport News Online.http://www.dailytelegraph.com.au/sportLulham, A. (2013). Erin Desham beats heart problems and isnow the No.1 ranked female triathlete. The Daily Telegraphretrieved from:http://www.dailytelegraph.com.au/sport/more-sport/erin-densham-beats-heart-problems-and-is-now-the-no1-ranked-female-triathlete/story-fnducgor-1226615854574
    9. 9. Stannard, D. (2013). Julie Corletto enjoying leadership rolewith Northern Mystic. The Daily Telegraph. Retrieved from:http://www.dailytelegraph.com.au/sport/more-sport/julie-corletto-enjoying-leadership-role-with-northern-mystic/story-fnducgor-1226614229543Horan, P. (2013). Michelle Jenneke in doubt for upcomingathletics events due to hamstring issues. The Daily Telegraph.Retrieved from:http://www.dailytelegraph.com.au/sport/more-sport/michelle-jenneke-in-doubt-for-upcoming-athletics-events-due-to-hamstring-issues/story-fnducgor-1226613201035New South Wales Sport and Recreation (1998). MediaCoverage of Woman in Sport. Retrieved from:http://www.dsr.nsw.gov.au/assets/pubs/industry/info_mediawomen.pdf
    10. 10. DCOMM. (2006). PLANET WORK: Women in sports: Howlevel is the playing field? World of Work Magazine, 56.Retrieved from:http://www.ilo.org/global/publications/magazines-and-journals/world-of-work-magazine/articles/WCMS_081377/lang--en/index.htmMacDonald, J. (1998). Williams girls double fault as brashfarce highlights low point for woman. TheAustralian, February 2, 1998. Retrieved from NewsBankSexton, J. (1998). Fraser touches out rival Crapp, again. TheAustralian, June 8, 1998. Retrieved from NewsBankEllis, K. (2013). Treating woman’s sport like a trivial fasioncontest. Retrieved from:http://www.thepunch.com.au/articles/treating-womens-sport-like-a-trivial-fashion-contest/
    11. 11. Esteban (2012). 15 of the most influential woman in sport.Retrieved from:http://www.totalprosports.com/2012/05/23/15-of-the-most-influential-women-in-sports/Vincent, J. & Crossman, J. (2012). ‘Patriots at Play’: Analysisof Newspaper Coverage of the Gold Medal Contenders inMen’s and Woman’s Ice Hockey at the 2010 Winter OlympicGames. International Journal of Sport Communication,5(1)87-108
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