Little creatures in japan
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    Little creatures in japan Little creatures in japan Presentation Transcript

    • Little Creatures in JapanTiago Antonio Ferreira da Silva
    • Profile International Marketing Establish and adjust the Marketing Mix October,31st 2012 - Perth Western AustraliaDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Agenda Welcome. Company Overview. Mission, Vision and Value. Japan Culture. Facts and Data. Competitors. Swot Analysis. Pest Analysis. Target Marketing. Marketing Mix. Marketing Strategy. Marketing Campaign . Reference. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • WELCOMEDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 10 Health Benefits of Beer drinking!Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 10 1. Strong Bones. 2. Strong Heart. 3. Healthier Kidneys 4. Boosting Brain Health 5. Reduced Cancer Risk 6. Boosting Vitamin Levels 7. Guarding Against Stroke 8. Reduced risk for Diabetes 9. Lower Blood pressure 10. Longer Life Health Benefits of Beer drinking!Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 10 1. Strong Bones. 2. Strong Heart. 3. Healthier Kidneys 4. Boosting Brain Health 5. Reduced Cancer Risk 6. Boosting Vitamin Levels 7. Guarding Against Stroke 8. Reduced risk for Diabetes 9. Lower Blood pressure 10. Longer Life Health Benefits of Beer drinking! M – O – D – E – R –A– T – EDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Medical approval“‘To drink moderately is to drink within the limits set by your “Researchers found that people who drank about a pinthealth, the society in which you live and your obligations of beer a day had a 31 % reduced risk of heart disease”.towards your family and friends’. Published in the European Journal of Epidemiology, the study is an analysis of 16 studies involving more than 200,000 participants Source: The New England Journal of Medicine,2012 Source: European Journal of Epidemiology,2012 ‘”There is strong evidence that moderate drinkers have a substantially reduced risk of heart attack’.” Source:American College of Cardiology,2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • History• Little Creatures started on 2000 with friends that had worked together in breweries.• Little Creatures is based in Fremantle.• A Japanese group called Lion bough Little Creatures by AUD 380 million.• 2011 Revenue was AUD 70 million.• Net Profits AUD 9.2 million (2011).• In 2012 AUD 11.6 million. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Mission, Vision & Values Core Business: Little Creatures’ core business is beer. Vision: Little Creatures aims at making great beer and great communities. Mission: Little Creatures strives to improve organisational performance, customer satisfaction and profitability. Value: Be Passionate. Be Caring and community minded. Share the experience of great beer. Be proud. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • History Diploma of Marketing Lecture: Cathy Dalton Staff: 300 Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Little Creatures’ portfolio Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Map of Japan Area 377 887 square kilometers Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Japan Fast facts about Japan Population: 127,728,000 Capital: Tokyo: 35,327,000 Area: 377,887 square kilometers Language: Japanese Religion: Shinto, Buddhist Currency: Yen Life Expectancy: 81 GDP per Capita: U.S. $28,700 Literacy Percent: 99 Head of State HM Emperor Akihito Head of Government Prime Minister He Mr Yoshihiko Noda Australian exports to Japan: A$46,880 million Australian imports from Japan: A$16,685 million Japans principal export destinations: China, USA, Republic of Korea Japan’s principal import sources China, USA,Australia Source: Japan Statistics Bureau ,2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Modern Transportation System Shinkansen or “ Bullet train “ Connects from North to South and East to West! Source: Japan Metro,2012 300 KM/H Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Japan Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Do you know … Which are the top 3 most expensive cities in the world?Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Do you know …Which are the top 3 most expensive cities in theworld? 1 2 3 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Do you know …Which are the top 3 most expensive cities in theworld? Osaka,Japan 1 2 3 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Do you know …Which are the top 3 most expensive cities in theworld? Luanda,Angola Osaka,Japan 1 2 3 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • The top 3 most expensive city inthe world is… Tokyo, Japan Luanda, Angola Osaka, Japan 1 2 3 Source:Mercer,2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Rank 2012 Rank 2011 City Country 1 2 Tokyo Japan 2 1 Luanda AngolaThe top 50 most 3 6 Osaka Japan 4 4 Moscow Russiaexpensive city in the 5 6 5 7 Geneva Zurich Switzerland Switzerlandworld is… 6 8 8 3 Singapore NDjamena Singapore Chad 9 9 Hong Kong Hong Kong 10 11 Nagoya Japan 11 14 Sydney Australia 12 10 São Paulo Brazil 13 12 Rio de Janeiro Brazil 14 16 Bern Switzerland 15 21 Melbourne Australia 16 21 Shanghai China 17 20 Beijing China 18 15 Oslo Norway 19 30 Perth Australia 20 12 Libreville Gabon 21 17 Copenhagen Denmark 22 19 Seoul South Korea 23 34 Canberra Australia 24 31 Brisbane Australia 25 18 London UK 26 44 Khartoum Sudan 27 46 Adelaide Australia 28 29 St. Petersburg Russia 29 51 Caracas Venezuela 30 43 Shenzhen China Source:Mercer,2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Source: Mercer,2012Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Source: Mercer,2012Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Do you know what happen when a Japanese person drink a few beers?Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Source: Takahito Nishiama in “Costume Party “Perth,2012Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • FACTS & DATASDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Why the Japanese market would bea friendly market? Japanese Dream Beer Survey,2011 Source: Japan Dream Beer Survey,2011 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • World’s beerproduction China is the first beer producer in the world with 25.1 Million Kilolitres. Followed by USA with 23.08 Million Kilolitres. Together China and USA have 33% of the world production. Source:Kirin,2011 Japan is the sixth beer producer with 6.53 million kilolitres. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Key Highlights• The earthquake and Tsunami in March,2011 impacted at leading domestic brewers.• The beer flavoured soft drinks phenomenon also impacted upon beer consumption.• Imported new beer is expected to remain one of the key competitors to domestic beer.• Beer imports recorded strong growth due to low prices. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Current Trends• Hot summers.• Possibility of acquiring an imported beer at a lower price.• High value of the yen.• Change in consumer needs for drinks with lower alcohol levels.• Beer is becoming more popular, whether for domestic or imported product.• The novelty and fashion of imported beers has increased.• The Japanese trend market for beers is growing in dry beers segment. Source:Weather.com,2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Who drinks more? In Japan Source: Europe Breweries,2012 70% of the alcohol sold is Beer! Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • r ? bee a rd f fo a to e 17’ t ak it s doe g l on Source: UBS, Swiss bank,2012 ow H Two analysis: 1.Good wages 2.Price of beersDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • is of beer .88% 16% of …… k by ! drun sumers con 12 v,20 mbe c e: A SourDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Tokyo’s Workforce Source: Statistics Bureau, Ministry of Internal Affairs and Communications; “Population Census”, 2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Salary in Tokyo Source: Statistics Bureau, Ministry of Internal Affairs and Communications; “Population Census”, 2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Demographic data Source: Statistics Bureau, Ministry of Internal Affairs and Communications; “Population Census”, 2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • COMPETITORSDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Position of competitors by brand in Japan,2011 Market Share % Source: Statistics Japan, 2012Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • High price Perceptual map high qualityLow quality Low price Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • High price Perceptual map high qualityLow quality Low price Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • ANALYSISDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • P E S T – Analysis Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Law Prohibiting Minors from Drinking This law, first enacted in 1922Article 11. Persons under 20 years of age must not consume beverage alcohol.2. When persons with parental rights or persons acting as guardians in place of parents learnthat minors are drinking beverage alcohol, they must stop such consumption.3. Enterprises involved in selling or giving beverage alcohol must not do so if they learn thatthese beverages are to be consumed by persons under 20 years of age.4. Enterprises selling or giving beverage alcohol are required to confirm the age of consumersand take other measures necessary to prevent alcohol intake by persons under 20 years ofage.Article 2•Beverage alcohol or containers of alcohol possessed by persons under 20 years of age for thepurpose of consumption may be subject to the necessary measures, such as confiscation ordisposal, based on administrative decisions. Source: Japan Constitution, 2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • P E S T – Analysis Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • SWOT – Analysis Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Target Marketing Who is Little Creatures targeted at? Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Target Marketing Who is Little Creatures targeted at? Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Target Marketing Consumer Actions: To drink beers with friends in PUB’S and Restaurants. Brand: transmit credibility, security and confidence. Tokyo, Japan Loyalty: High probability in drinking the favourite brand in the future. User status: Usual drink at least 2 times per week. Customer Values: Gender: Male and Female Friendship, family and work. Age:20 to 45 Attitudes: Status Marriage: Single Courage and Pleasure. Education: Graduate and Life Style: Undergraduate Entertainment, fun and freedom. Occupation: Tertiary Industry Income: 2194 Y Population:13 mil Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Target Marketing Gender: Male and Female Age:20 to 45 Status Marriage: Single Education: Graduate and Undergraduate Occupation: Tertiary Industry Income: 2194 Y Population:13 mil Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Target Marketing Consumer Actions: To drink beers with friends in PUB’S and Restaurants. Brand: transmit credibility, security and confidence. Loyalty: High probability in drinking the favourite brand in the future. User status: Usual drink at least 2 times per week. Customer Values: Friendship, family and work. Attitudes: Courage and Pleasure. Life Style: Entertainment, fun and freedom. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • MARKETING STRATEGYDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Marketing Strategy Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Marketing Strategy Little Creatures has well-specific products for the market, it is a high quality beer and it is expected to build strong Brand loyalty. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • d? iti o neStrategic Positioning po s ld be h ou pa ns a in J ur es at le Cr e w Litt ag e? o s .H es ……… st m be t he a t is Wh o? … Log ……… ures t r ea tl eC t Lit ou ab at . Wh … …… Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • ho ple w peo ng or y ou d? ts f iti one edienStrategic Positioning e po s ngr yi b alit ho ul d t qu ns hes pa hig a om .” in J ade fr s daily res m nt atu l beer lishme Cre sana mp Little rti cco e? ow a a all a ag s is sm ss ….H eature brate me …… e Cr cele st tt l o be “ Li like t he ist at Wh !! o? … Log e! …… ate lif … br ures t le r ea Ce eC tl t Lit ou ab Wh at 喝采 rs . e …… … Che 祝うfe 生をate li 人 br e Cel Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • XMarketing mix Physical good Beer Service Beverage Features Special Malt and water Quality level High quality of malt and components Accessories Glasses Installation Chiba Instructions Keep it in fresh environment Warranty Drink for the estimated date Product lines Pale Ale,Bright Ale,Pilsner,Roger Beer Packaging 330 ml glass bottle Branding Label and Stylized bottle Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • XMarketing mix Because… Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Consumption of Alcohol Standard Rank Prefectures Amount per 1 Adults Score Sort Desc Asc Desc Asc Desc Asc Desc Asc 1 Kagoshima 13,846,380 liter 10.00 liter 77.2 2 Tokyo 101,677,010 liter 9.46 liter 72.36 3 Okinawa 9,856,450 liter 9.32 liter 71.12 4 Miyazaki 8,579,380 liter 9.31 liter 71.02 5 Akita 7,981,560 liter 8.64 liter 65.06 6 Aomori 9,785,080 liter 8.59 liter 64.64 7 Niigata 16,433,532 liter 8.35 liter 62.49 8 Kochi 4,936,340 liter 7.69 liter 56.59 9 Oita 7,510,900 liter 7.66 liter 56.37 10 Hokkaido 35,246,620 liter 7.66 liter 56.37 Consumption of Alcohol Standard 11 Iwate 8,474,980 liter 7.64 liter 56.11Rank Prefectures 12 Yamagata 7,356,570 liter 7.56 liter 55.44 Amount per 1 Adults Score 13 14 Osaka Yamanashi 53,489,280 liter 5,173,180 liter 7.46 liter 7.32 liter 54.58 53.27Sort Desc Asc Desc Asc Desc Asc Desc Asc 15 16 Fukushima Shimane 12,050,710 liter 4,328,380 liter 7.31 liter 7.31 liter 53.23 53.22 17 Kumamoto 10,621,180 liter 7.23 liter 52.49 1 Kagoshima 13,846,380 liter 10.00 liter 77.2 18 19 Tottori Miyagi 3,504,260 liter 13,486,780 liter 7.15 liter 7.07 liter 51.79 51.05 2 Tokyo 101,677,010 liter 9.46 liter 72.36 20 21 Fukuoka Nagano 28,564,950 liter 12,271,870 liter 6.96 liter 6.94 liter 50.05 49.88 22 Hiroshima 16,125,640 liter 6.90 liter 49.52 23 Nagasaki 7,903,010 liter 6.74 liter 48.09 24 Yamaguchi 8,095,580 liter 6.70 liter 47.77 25 Ishikawa 6,290,870 liter 6.64 liter 47.19 26 Toyama 6,005,820 liter 6.60 liter 46.86 27 Gunma 10,738,430 liter 6.54 liter 46.33 28 Kyoto 13,962,200 liter 6.51 liter 46.06 29 Saga 4,405,000 liter 6.43 liter 45.35 30 Ehime 7,554,390 liter 6.35 liter 44.67 31 Hyogo 28,669,900 liter 6.31 liter 44.25 32 Shizuoka 19,614,444 liter 6.30 liter 44.23 33 Chiba 31,259,100 liter 6.21 liter 43.42 34 Tochigi 10,127,980 liter 6.20 liter 43.31 35 Saitama 35,874,160 liter 6.19 liter 43.16 36 Wakayama 5,102,780 liter 6.17 liter 43.03 37 Fukui 3,999,890 liter 6.14 liter 42.8 38 Ibaraki 14,776,180 liter 6.12 liter 42.54 39 Kanagawa 44,533,150 liter 6.08 liter 42.26 40 Kagawa 4,885,830 liter 5.99 liter 41.4 41 Okayama 9,446,160 liter 5.96 liter 41.18 Tokyo is the second highest 42 43 Aichi Tokushima 35,063,101 liter 3,843,260 liter 5.88 liter 5.87 liter 40.4 40.33 alcohol consumption in Japan 44 45 Mie Shiga 8,306,887 liter 6,024,890 liter 5.44 liter 5.37 liter 36.51 35.88 46 Gifu 9,139,776 liter 5.36 liter 35.77 47 Nara 5,824,010 liter 5.09 liter 33.35 Average 722,891,380 liter 6.92 liter Source:Statistics Japan,2012 / Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Distributor Category VendorsWholesaler All alcoholic beverages 6,589 Other 5,909 Total 12,498Retailer All alcoholic beverages 176,773 Other 7,299 Total 184,072 Total 196,570 196,570 Source: National Tax Agency,Japan2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • XMarketing mix Price Beer Objectives 82 YEN Flexibility 10% margin Level over product life cycle Introduction Allowances Transfer pricing“Yes, Little Creatures is Y 82” Presentation AUD IEN 330 ml 4,0 81,23 568 ml 5,68 464,79 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • MARKETING CAMPAIGNDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Objective: Time: From May 2013 to May 2014 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Implementation Plan 5 Promotional Strategies Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1 Strategy Little Creatures Merchandising Specific Expose the brand and awareness of Little Creatures. Measurable Word of Month, free son and local media. Achievable Through the coaching and following marketing strategy Realistic Yes Time 4 weeks Strategy Little Creatures Official Launch OPINION LEADERS 2 Specific Official Launch of Little Creatures to local opinion leaders. Measurable Expert opinion ,word of Month, free son and local media. Achievable Through the expert opinion. Realistic Yes Time 1 day Strategy Little Creatures Night Party Specific Provide a glamorous night party to key traders in Little Creatures Tokyo. 3 Measurable Acceptance and attendance of guests Achievable Through the invitation Realistic Yes Time One night only Strategy Little Creatures Festival 4 Specific Provide a glamorous night party to key traders in Little Creatures Tokyo. Measurable Acceptance and attendance of guests Achievable Through the invitation Realistic Yes Time One night onlyDiploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • Good food Your team won! Hard work day! Racing drive! happiness 1 Small accomplishments Bought a new gift ! friends! music a dating! Studied a lot?
    • 1Marketing mix Objectives To Introduce Little Creatures in Tokyo Promotion Blend TV,Radio,Magazines,Newspaper,Outdoor,Eletronic Salespeople Sales and promoters Kind Face to face promotion Number 30 women to promote the brand Selection “ Human Resource Agency ” in Tokyo Training 1 day training in a Hotel in Tokyo Motivation Enthusiasm and Energy Advertising Celebrate Life! 人生を祝う Targets Man and Woman from 20 to 45 years old Celebrate Kids of ads Posters,In- Store Ads,Sports ,Arena and Transit life Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1Merchandising 30 girls Dressed up as Little Creatures angel Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1War marketing: Cheap and effective Apple Store Nakamyse Shopping Street Shinjuku PUBS CLUBS Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1Meeting point in front of Apple Store Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1Electronic Medias Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1Concentration at Shibuya Crossing Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 1 A busy street in Shinjuku, Tokyo Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 2Opinion leaders dinner. Business man Chefs Journalists Politics Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 3 Night party : Beverage Distribution Channels in Japan Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 4 Little Creatures Festivals• market streets,• business fairs,• exposition, musics festivals,• entertainments and shows according to the Tokyo cultural calendar, 2013. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • 5 Little Creatures Sports Little Creatures will sell beer in baseball games, sumo festival and soccer games. Source: Tokyo News,2012 “The most preferred sport survey”. Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • ReferenceAustrade,2012 Trade Australia to Japan, retrieved on August 1rs,from http://www.austrade.gov.au/Austrade, Exporters,Retrieved on September 10 th,2012 from:https://littlecreatures.com.au/BBC London, 2012,Japan news, retrieved on August 31st, fromhttp://news.bbc.co.uk/2/hi/uk_news/scotland/4126850.stmLittle Creatures, 2012, About us, retrieved on August 8th, http://www.littlecreatures.com.auInvestsmart,Company Profile,retrieved on October 4 th,2012, from:http://www.investsmart.com.au/company_profileJapan Beer Market Insights 2012,Yahoofincancereport, retrieved on October 4th, from:http://finance.yahoo.com/news/japan-beer-market-insights-2012 Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • ReferenceMaps of World,Demograph of Tokyo,Retrieved on September 9th,2012,from:http://www.mapsofworld.com/japan/demographics-japan.htmlMcKinsey, 2012, World trend, retrieved on August 14th,http://www.tradingeconomics.com/japan/gdp-growth National Geographic,2012 Japan, retrieved on August 25,http://travel.nationalgeographic.com/travel/countries/japan-facts/ Statistics Bureau Japan, Demographic Data, Retrieved on September 7th, 2012from: http://www.stat.go.jp/English/data/handbook/index.htmStatistics Bureau Japan,Ministery of Internal Affairs and Communication Population Census, Retrieved on September 8 th, 2012 from:http://stats-japan.com/t/kiji/14569Statistics Japan, Consumption of Alcohol,Retrieved on September 8th ,2012from:http://stats-japan.com/t/kiji/14569The Little Creatures, About beer, Retrieved on September 8th, 2012 from:https://littlecreatures.com.au/ Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia
    • ARIGATO!!!Diploma of Marketing Lecture: Cathy Dalton Tiago Antonio Ferreira da Silva November,14th 2012 Perth Western Australia