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Best Buy G3 Game U Tour Best Buy G3 Game U Tour Document Transcript

  • 2008 FALL TOUR REPORT 2008 FALL TOUR REPORT & ANALYSIS
  • THE GAME U NATIONAL COLLEGE TOUR IS THE LARGEST GAMING AND TECHNOLOGY MOBILE EVENT IN THE US G3 COLLEGE TOUR 2008 FALL SCHEDULE DATE CAMPUS CITY, ST 9.29 S. Illinois University Carbondale, Illinois 10.2 Central Michigan Mt. Pleasant, Michigan 10.3 University of Michigan Ann Arbor, Michigan 10.6 University of Arkansas Fayetteville, Arkansas 10.7 Missouri State Springfield, Missouri 10.9 Wichita State Wichita, Kansas 10.10 Kansas State Manhattan, Kansas 10.13 Oklahoma State Stillwater, Oklahoma 10.14 University of Oklahoma Norman, Oklahoma 10.15 University of Louisiana Monroe Monroe, Louisiana 10.17 Louisiana State University Baton Rouge, Louisiana 10.20 University of Texas, El Paso El Paso, Texas 10.22 University of New Mexico Albuquerque, New Mexico 10.23 Arizona State University Phoenix, Arizona 10.27 Cal State Northridge Northridge, California 10.28 UC Berkeley Berkeley, California 10.29 San Jose State University San Jose, California 10.30 UC San Diego La Jolla, California 11.3 Cal State Long Beach Long Beach, California 11.4 UC Irvine Irvine, California 11 STATES TOURED: ARIZONA, ARKANSAS, CALIFORNIA, ILLINOIS, KANSAS, LOUISIANA, MICHIGAN, MISSOURI, NEW MEXICO, OKLAHOMA, TEXAS
  • TOUR OVERVIEW The Game U College Tour has just completed its 16th national tour since 2001. The “Game U College Tour Presented: Best Buy G3 | Games, Gear and Gadgets,” our new college show presentation for ‘08. The G3 concept opens the experiential environment to new game technology partners. Students not only play the best games in the market, they are enriched through a hands on experience featuring PC’s, Game Consoles, cutting edge new Televisions, and many other dynamic game oriented products.
  • TOUR OVERVIEW Like previous tours, the Fall Tour provided us with an opportunity to partner with many companies to once again give early adopters a sneak peak at 2008 unreleased game titles and new gaming technology. In addition to 28 video game kiosks, our title sponsor Best Buy, provided us with the inclusion of PS3 and Wii consoles for the Best Buy Lounge and a Dell experience at the Best Buy Cyber Bar. Additionally, we had a dedicated Apple Environment featuring 24” iMacs. Collectively this interactive space provided an exciting demonstration of new gaming technology. The combination of the Apple Environment, PC Cyber Bar, Ubisoft Rayman Raving Rabbids Dance Party, Best Buy Plasma Lounge and the Gears of War 2 Tournament kept students engaged, curious, determined and always smiling. The XBOX 360 Gears of War 2 Wingman Tournament was highly successful featuring a campus wide competition implemented at every stop advancing school winners to the Online Championships. The lucky Champions will be treated like VIPs and flown to Epic Studios to meet the creators of the game in December. THE 2008 FALL TOUR AT GLANCE: • 20 stops at college campuses • Midwestern and Western Regions • 2 shows were held under canopies in high traffic locations • 18 events mostly positioned indoor at Student Unions • 4 man production crew + driver (Tour Manager, Emcee, • Production Manager, and Promotion Manager) • Attended by over 20,000 students • In Market Street Teams and Brand Ambassadors
  • TOUR OVERVIEW Overall, the Best Buy Lounge and Cyber Bar, Rayman Raving Rabbids Dance Party and Gears of War 2 Wingman Tournament were incredibly successful promotions. Other partners on this tour included IGN.com, GamePro, and Sharp Aquos. Dell Alienware and Apple were also amazing new additions to the tour this year. The Sharp Aquos television is specifically made for gaming and gives our gaming portals a high technology interface. Not only are they sleek and thin, but their graphic capability continues to amaze everyone that stepped up to play. IGN.com was our Official Media sponsor and their gaming sites have over 1 million users per day. Our team also handed out over 1,000 November Issue GamePro magazines through the course of the tour. The publishing partners for this tour were XBOX, EA SPORTS, EA GAMES, Ubisoft and THQ. The titles included several gold builds and many new releases. The students thoroughly enjoyed all the titles that were displayed, as there was something for everyone.
  • TOUR OVERVIEW The media campaign started with an on-campus grass roots base, as well as a national media foundation. We aired 260+ spots, through local cable markets, on the SPIKE network. The Game U Press Release was distributed nationally to dozens of traction oriented web sites and media sources. We ran web banner ads on IGN.com and XBOX as well as on several of the Official University websites. The students posted 250 11x17 Game U customized color posters per campus. Game U also contracted a local street team company to flyer the campus hot spots the day before, and, the day of the event for 4 hours each day. The energy was high and upbeat with sponsor mentions COPORATE SPONSORS INCLUDE: and product plugs BEST BUY - TITLE SPONSOR from our talented Emcee. We reached XBOX 360 - CONSOLE PARTNER the early adopters IGN.COM - MEDIA PARTNER 18-24 male market GAMEPRO - MEDIA PARTNER and occasionally were surprised with FEATURED PUBLISHERS: UBISOFT, EA younger groups of GAMES, EA SPORTS, XBOX, THQ campus visitors and females who became engaged.
  • NATIONAL ONLINE & PRINT MEDIA • IGN.COM - Largest game site on the internet with over 32 million Unique Visitor’s monthly – Network games channel • Impressions 10,115,400 – IGN ROS Rotating Roadblock • Impressions 5,907,560 • XBOX - Tour Announcement Positioning on the XBOX.com website and newsletter – 2.3 Million users monthly • GamePro - World’s Largest multi-platform gaming enthusiast magazine – November Full Page Ad – Circulation: 3.8 Million monthly
  • NATIONAL TELEVISION :30 SPOT • SPIKE TV – 124 spots aired during the month of October • Estimated Impressions – 25,000 impressions. • Markets – Albuquerque – Madison – Springfield – Shreveport / TexAk – Chico / Redding – Ft. Smith – Topeka – Phoenix – San Fran/Oakland – El Paso – Monroe / El Dorado – Irvine / LA
  • COLLEGE CAMPUS ADVERTISING COLLEGE MARKETING 20 Colleges Nationwide • 1/4 to Full Page Ads in various college newspapers - University of Oklahoma, University of Louisiana at Monroe, Cal State Northridge, University of Texas - El Paso • 100,000+ student readership • Flyer Distribution - 1,000 per campus • Poster Distribution - 250 per campus • DVD - :30 commercial slot on various campuses • Student Organization email blasts when available
  • GAME U WEBSITE
  • PYLON GRAPHICS & RV WRAP The Touring Vehicle traveled over 10,000 miles (2) 8’x2’ Event Pylons and (11) Sponsor Pylons
  • NATIONAL PRESS Game Live distributed a press release via Business Wire on September 25. Exposure and traffic to www.gameulive.com was generated by the following sites: Yahoo Google News Yahoo Canada Reuters Dow Jones Marketwatch Boston Globe USA Today The Gamer Games / IGN noobgibs Zibb GameSpy TMCNet PR Inside EuroInvestor Legit Reviews
  • PRESS RELEASE BEST BUY to Sponsor G3: Games, Gear and Gadget Game U College Tour New Fall Games on XBOX 360 from EA Sports, Microsoft, UbiSoft and THQ SAUSALITO, Calif.-- Sept. 25, 2008--The country's premier video game tour, BEST BUY G3: Games, Gear and Gadgets, is launching the second phase of its exciting new college program this fall. Over the next six weeks, the National Tour, which is presented by Best Buy and hosted by Xbox 360, GamePro and IGN, is expected to reach 40,000+ videogame enthusiasts at 20 major colleges and universities. The game technology tour will feature the latest new videogames, game technology and digital music. Apple, Dell and Alienware are also sponsors with new iPod, iMac and PC products available to the students. The 08 College Tour will showcase the Best Buy LCD Lounge & Cyber Laptop Bar with interactive demonstrations and competitive gaming competitions. As national technology tour sponsors, Apple, Dell and Alienware will have live demonstrations of state of the art PC technologies. Students will have the opportunity to play Gears of War 2 before its November 7th release and compete in the Gears of War 2 Wingman Challenge sponsored by GamePro Magazine and Xbox 360. Wingman is one of the many multiplayer modes new to Gears of War 2 and hosts up to 5 two-player teams that compete in points based deathmatches. The top players from each college will compete online for the grand prize: a trip to Epic Games to meet the creators of Gears of War and a Best Buy Home Theater Prize Package. G3 reaches the core of the young adult game-playing audience - college students. These early adopters and game enthusiasts will get the first opportunity to play several newly released titles on Tour. The Tour will be featuring top tier fall titles from: EA SPORTS - Madden NFL 09(TM), Tiger Woods PGA(R) Tour 09, NHL 09 and NCAA Football 09. Ubisoft will have the highly anticipated and 'must have' Rayman Raving Rabbids TV Party. THQ will be featuring the legendary franchise game Saints Row 2. In addition to showcasing the new Gears of War 2, Xbox 360 will also have Halo 3 on tour. EA GAMES will be showcasing the new RockBand 2 title. The games will be displayed on more than 30+ Sharp Aquos HD LCD Televisions. Media Sponsors represented on this Tour include: GamePro Magazine - the Official Magazine Sponsor of the Tour and IGN.com - the Official Internet Sponsor of the Tour. Sharp Aquos is the Official 2008 HD Television Sponsor of the national presentation featuring their new 1080 product line. The Best Buy G3 College Tour launches on September 29th. The event is free admission to all college students. The full tour schedule is at www.gameulive.com. This omnibus live event will be the 18th national tour produced by Game Live Events. The last presentation was in the Spring of '08 – an engaging tour for video game publishers, consumer marketers and thousands of student gamers. All game titles and products have the registered trademarks of each company and are the property of each respective game publisher and sponsor. CONTACT: GAME LIVE Public Relations: Tia Farnetti, 415-332-3713 tia@gameliveevents.com All game titles and products have the registered trademarks of each company and are the property of each respective game publisher and sponsor. ###
  • GEARS OF WAR 2 WINGMAN TOURNAMENT Throughout the tour, hundreds of college students participated in the Official XBOX 360 Gears of War 2 Wingman Challenge, but only 20 teams (2 players per team) advanced to the GOW2 Tournament Online Challenge on Thursday, November 13. Twenty teams will battle it out in five rounds before advancing to the Championship round. Only one team will be crowned GOW2 Dominators. The team will be flown to North Carolina in December for a tour of Epic Studios and meet and greet with the creators of the game. May the best campus win…GAME ON!
  • STREET TEAM ACTION Street Talk: “They have Rockband?? Sweet! I'm good at that game. “I just went over there to check it out, and it killed 2 hours of my break time between classes.” “I wish you guys were here all the time! . “This set up inside the tent is really awesome! The couches, all the different games, it's really cool. quot;I LOVE that game!quot; quot;I'm going to skip class to go to the event!quot; quot;I had a blast at the event!quot; quot;I love prizes and contests!” quot;I'm a video game junkie!” quot;That bunny game is a lot of fun! They have a new one? Nice!” quot;I'm so going to ditch class for this!” “The event went great! The crew was great and outgoing! “Students could see the flyer's all over campus!” “That’s a pretty sweet grand prize you guys are giving away; can’t miss out on that chance! “ “I love that shirt, I want one! (Rayman shirt)” “A game I can play with my butt, huh? interesting. Ok, I’ll go exercise my bum with Rayman!” ‘When the game comes out can I be like a spokesperson? It fits my personality!” “I'll tell all my buds about the tournament and maybe we'll play against each other!”
  • On Behalf of Game Live Events THANK YOU!