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I may not have a Series 7 license... but when a Sr. Account Manager storms in my office and says, "Come with me" I comply.
Luck of the draw?
The client needed an email blast and the sr. copywriter was on vacation. Since I had been copyediting the mail magalogs, there was plenty of research at my fingertips.
I whipped up some fresh concepts ... a down 'n dirty copywriter's layout ... and held my breath.
Wasn't sure our agency CEO would approve the 'homeless and cell phones' mention and my P.S.*
But he did.
Gotta love the client's (QPC Laser's Inc.) website address (no doubt written by CDMG).
*He did nix the paragraph 2 reference to 'electricity'. :-D