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What Could Possibly Be Different About A Salary Survey?
When the Director of Marketing at AppleOne asked me to write an email for their 2013 Salary Survey, the call to action seemed 'out of place'. To access the survey, corporate HR managers would have to agree to an in-person meeting with the AppleOne sales team rather than just download the survey instantaneously from the web (like the gazillion other free salary surveys).
So I created a concept service to add valuation: Pay The Smart Way. This pro-bono AppleOne Advisory comes with a bonus, too.
Bottom line: The Director of Marketing hated the piece. But I wonder, would the sales team and/or CEO felt the same way?