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Crazy Thomas Rent-To-Own training video #2 - Marketing Your RTO Business
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Crazy Thomas Rent-To-Own training video #2 - Marketing Your RTO Business

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Crazy Thomas, Thomas Wong, Lease Option Specialist, rent-to-own training video. Video #2 of 4 free training video, marketing for your RTO business.

Crazy Thomas, Thomas Wong, Lease Option Specialist, rent-to-own training video. Video #2 of 4 free training video, marketing for your RTO business.

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Transcript

  • 1. Sieze the opportunity Make the World your Osyster FREE Rent-to-own Training #2 Marketing of Your RTO Business CRAZY THOMAS Lease Option Specialist
  • 2. Who am I?
    • Crazy Thomas
    • Thomas Wong
    • Your rent-to-own specialist
    • A real estate investor with a process improvement background
    • Have done over 30 rent-to-own projects in the last few years
  • 3. What did we cover so far?
    • In our first video, we covered
      • The basics of RTO
      • What is rent-to-own/Lease Option?
      • Why RTO is good for tenant and investor?
      • What are the risks of RTO?
      • The basics of making money with RTO projects
  • 4. The Rent-to-Own Process
  • 5. What do you need for a Rent-to-Own project?
    • To put a Rent-to-Own Project together, you need:
      • A qualified Rent-to-Own tenant
      • A good property
      • Investor or investors to buy the property
  • 6. The “Bag of Tricks” of Crazy Thomas
    • Where & how to get Rent-to-Own Tenant?
    • Where to find investors?
  • 7. Where & How to get Rent-to-Own Tenant
    • Advertising: Kijiji, classified ad, signs, landing page/squeeze pages
      • Tips for Kijiji ads:
        • Pictures
        • Be specific about a property
        • Drive them to take actions (call NOW)
    • Referral, Referral, Referral
      • Current tenant
      • Potential tenant
      • Real Estate agent, Mortgage agent
      • Hair dresser
      • Tim Horton, Country Style…
  • 8. Basics of Your Marketing Efforts
    • Expose your services to many people
    • Attract the attention
    • Drive them to take actions
      • Call or email you
      • Leave their contact information (sign-up form on landing page/squeeze page)
  • 9. Expected Conversion Rate
    • 100-10-1 (100 people see your information, 10 people contact you, 1 resulted project)
    • A good Kijiji ad can expect about 300 people looking at it in 3 days
  • 10. How to convince a potential tenant to work with our RTO program? (The first encounter)
    • Focus on establishing a rapport with the client
    • Clarify their understanding of Rent-to-Own
    • Gather as much information about them as possible
      • Current family situation
      • Current rental situation
      • Family gross annual income
      • Type of houses that they want
      • How much can they afford (monthly & down)
    • Set their expectation (realistic expectation)
    • Listen carefully and aim at providing them the benefits that they are looking for
    • Remember to ask for follow-up contact information and referral
  • 11. Where & How to find investors
    • Who you know is important; Who knows you is critical
    • Networking
      • Physically attending meeting/events
      • Social media – Facebook, Twitter, Linkedin
      • Need to show up. Need to be consistent.
      • Establish relationship with “Center of influence”
    • Referral, Referral, Referral
      • Current investors
      • Real Estate agent, Mortgage agent
      • Hair dresser/cell phone story
      • Having lunch
  • 12. What to do with potential investors?
    • Be passionate with your investment strategy
    • Establish rapport
    • Share the stories of your project
    • Tell them enough to generate interest, not enough to make decision. Decisions are for follow-up meetings
    • Focus on helping them to understand
  • 13. Opportunity to Participate with Crazy Thomas
    • Cash investors (get 20% return per year for 1- 3 year terms)
    • Mortgage partner (get >50% return per year)
    • RRSP 2 nd Mortgage investor (get 14% interest only return per year)
    • Assign contract with confirmed rent-to-own tenant from Thomas
    • Ask Thomas to help you to structure your own deals
    • Let Thomas mentor you on doing rent-to-own deals
  • 14. The “Bag of Tricks” of Crazy Thomas
    • We still have many more tools in our “Bag of Tricks” like how to pull a RTO project together and how to run the project to ensure that we are making money at the end.
    • We will cover them in the videos that you will receive next time.