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Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
Realwealth247 Workshop   Unlimited Sales Leads
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Realwealth247 Workshop Unlimited Sales Leads

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Crazy Thomas presenting at Realwealth247 Workshop, unlimited sales leads.

Crazy Thomas presenting at Realwealth247 Workshop, unlimited sales leads.

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Transcript

  • 1. Realwealth247 Workshop
    • Unlimited Sales Leads Oct. 8, 2009
    • Why, What, How
    • Thomas Wong, Lease Option Specialist
    • “ CRAZY THOMAS”
  • 2. Welcome!
    • Congratulation!
    • You are on your way to be a successful in generating lots of sales leads!
  • 3. Who am I?
    • Thomas Wong – The Crazy Lease Option Guy in Brampton
    • A real estate investor focuses on Lease Option projects in Brampton …Kitchener/Waterloo (done over 30 projects)
    • Have done fix and flip projects
    • Have rental properties
    • Have been a process/quality improvement professional in my previous life
  • 4. What can you expect?
    • Explore the WHY’s for using the tools we shared
    • See some examples of what can be done
    • A few quick practices of what we share with you, see your own results
    • Share our Bag of Tricks – some practical tips
  • 5. Why are you here?
    • Attract interest in, build desire for and generates sales of your products or services
    • Want to grow your potential customer base
      • (e.g. get more investors to participate in rent-to-own projects, get more potential rent-to-own client, or get more mentoring
    • Want your potential customers do more business with you
      • Who you know is important. However, who knows you is critical.
      • Need to keep in touch with your customer base
    • Build CONTACT LIST, Market to the CONTACT LIST
  • 6. What are the lists you want to build?
    • Thomas’s example lists:
      • Potential investors for rent-to-own projects
      • Potential rent-to-own tenants
      • Potential rent-to-own mentoring clients
    • What are your lists?
      • In the 3 minutes think about your business and identify 3 lists of contacts that you want to build and write them down
  • 7. Why, Using Email, Webpage & Social Media
    • Cost effective
      • Cost per mail/newsletter, traditional bulk postage mail (~$1 per letter) vs email (FREE)
      • Convention advertising cost $$
    • Systematic management of leads
    • Automation possibility
    • “Turning strangers into friends and friends into customers” says Seth Godlin
  • 8. No Spam!!
    • Have you received too much junk mails and spam emails? (we all do)
    • If you want my information and I email it to you regularly, is it spam? (NO)
    • PERMISSION EMAIL MARKETING
      • Manage subscribes, unsubscribes bounces & view reporting statistics (opens & clickthroughs)
    • “ The CAN-SPAM Act of 2003”
      • http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
  • 9. The Six Key Provisions of CAN-SPAM - emails
    • Must not have misleading or falsified header information
    • Must not have misleading subject line
    • Come from functioning return email address
    • Senders must remove all unsubscribe requests within 10 business days
    • Commercial email must display the physical postal address of the sender
    • Any unsolicited emails must clearly identify that it’s an advertising message, give the recipient the opportunity to decline further emails from you.
  • 10. Let’s Start Building Our Lists
    • Where do we get our contacts?
      • Networking, Trade shows, Seminars, Events, Point of Sales Sign-up forms, Customer calls, …
    • Let’s start here:
      • In the next 5 minutes, meet some new people around the room and find as many people to add to your 3 lists (identify earlier) as possible.
      • There will be a price for who gets the most contacts on their lists.
  • 11. Now What? – you got some contacts
    • Establish the first contact:
      • by email or by phone
      • then you need to remember to follow-up….
    • How about a more effective way?
      • A personalized email template
      • Once they opt-in your mailing list, we can use autoresponder to send out a series of email, newsletter..etc.
  • 12. Let’s Build One Personalized Email NOW!
    • One lucky winner who are not using iContact yet
    • We will work on it together
      • Setup a iContact trial account
      • Setup a list name
      • Setup customized field
      • Setup a personalized email template for first email to new contact
  • 13. Our Bag of Tricks
    • From Names & Subject Lines
    • When to send emails
    • Words to avoid using in email message
    • Getting people to join your list when you sleep
  • 14. From Names & Subject Lines
    • The “From” field, read or not read the email; do we recognize the name and email address
      • Well known person in the organization
      • Be consistent
    • Subject Lines:
      • Be brief (20-50 characters)
      • No ALL CAPs
      • Provide information on what’s it about
      • Don’t use $$ & !!! (block by content based spam filter)
  • 15. Some Sample Subject Lines
    • Next rent-to-own project for [fname]
      • (Next rent-to-own project for Jerry)
    • Monthly rent-to-own tips, Nov. 2009 – Building investor list
    • Special for rent-to-own mentoring – 30% off
  • 16. When to sent emails?
    • Business to Business:
      • Best to send email Tuesday thru Thursday, between 9:30 am and 3 pm.
        • Monday’s are generally reserved for meetings, organizing, and catching up …
        • emails sent Friday afternoons are often ignored or show up at the bottom of the list
    • Directly to consumers:
      • between 5 p.m. and 8 p.m. of each day
      • Friday thru Sunday emails are the most effective,
        • generally because consumers are more likely to be online over the weekend and have more leisure time to ponder your offer.
  • 17. Words to Avoid
    • It is quite different from normal marketing experience
  • 18. Building Your List in Your Sleep
    • Twitter
      • Use Twitter to drive people to your landing page ( Thomas’ samples )
      • Grow your followers instantly ( http://www.buzzom.com/Default.aspx )
    • Facebook
      • Use Facebook to drive people to your landing page ( Thomas’s samples )
    • Slideshare.net
    • Youtube
      • Upload a video, automatically appear on Twitter and Facebook
  • 19. Sample Landing Pages
    • http://www.realwealth247.com/email-marketing-report/
    • http://www.realwealth247.com/lease-to-own-regina/
    • Crossroads Cycling Club http://crossroadssportsacademy.weebly.com/
    • Crossroads Hockey http://www.crossroadssportsacademy.com/asian-hockey-championship-day/
    • Stratusmax Health - Medical and Dental Recovery Centre http://www.stratusmaxhealth.com/dental-medical-recovery-centre
    • Lease to Own Seminar with Crazy Thomas http://realwealth247.weebly.com/
    • Unlimited Sales Leads Workshop http://www.realwealth247.com/unlimited-sales-leads/
    • EasyTaxCanada - Tax Reduction Workshop http://www.easytaxcanada.com/tax-tips-canada/reduce-tax-seminar
  • 20. Questions & Answers
    • You are on your way to build unlimited Sales Leads

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