Realwealth247 Workshop Unlimited Sales Leads


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Crazy Thomas presenting Realwealth247 Workshop - unlimited sales leads. Featuring iContact, Wordpress and other email marketing methods and tips.

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Realwealth247 Workshop Unlimited Sales Leads

  1. 1. Realwealth247 Workshop <ul><li>Unlimited Sales Leads Oct. 8, 2009 </li></ul><ul><li>Why, What, How </li></ul><ul><li>Thomas Wong, Lease Option Specialist </li></ul><ul><li>“ CRAZY THOMAS” </li></ul>
  2. 2. Welcome! <ul><li>Congratulation! </li></ul><ul><li>You are on your way to be a successful in generating lots of sales leads! </li></ul>
  3. 3. Who am I? <ul><li>Thomas Wong – The Crazy Lease Option Guy in Brampton </li></ul><ul><li>A real estate investor focuses on Lease Option projects in Brampton …Kitchener/Waterloo (done over 30 projects) </li></ul><ul><li>Have done fix and flip projects </li></ul><ul><li>Have rental properties </li></ul><ul><li>Have been a process/quality improvement professional in my previous life </li></ul>
  4. 4. What can you expect? <ul><li>Explore the WHY’s for using the tools we shared </li></ul><ul><li>See some examples of what can be done </li></ul><ul><li>A few quick practices of what we share with you, see your own results </li></ul><ul><li>Share our Bag of Tricks – some practical tips </li></ul>
  5. 5. Why are you here? <ul><li>Attract interest in, build desire for and generates sales of your products or services </li></ul><ul><li>Want to grow your potential customer base </li></ul><ul><ul><li>(e.g. get more investors to participate in rent-to-own projects, get more potential rent-to-own client, or get more mentoring </li></ul></ul><ul><li>Want your potential customers do more business with you </li></ul><ul><ul><li>Who you know is important. However, who knows you is critical. </li></ul></ul><ul><ul><li>Need to keep in touch with your customer base </li></ul></ul><ul><li>Build CONTACT LIST, Market to the CONTACT LIST </li></ul>
  6. 6. What are the lists you want to build? <ul><li>Thomas’s example lists: </li></ul><ul><ul><li>Potential investors for rent-to-own projects </li></ul></ul><ul><ul><li>Potential rent-to-own tenants </li></ul></ul><ul><ul><li>Potential rent-to-own mentoring clients </li></ul></ul><ul><li>What are your lists? </li></ul><ul><ul><li>In the 3 minutes think about your business and identify 3 lists of contacts that you want to build and write them down </li></ul></ul>
  7. 7. Why, Using Email, Webpage & Social Media <ul><li>Cost effective </li></ul><ul><ul><li>Cost per mail/newsletter, traditional bulk postage mail (~$1 per letter) vs email (FREE) </li></ul></ul><ul><ul><li>Convention advertising cost $$ </li></ul></ul><ul><li>Systematic management of leads </li></ul><ul><li>Automation possibility </li></ul><ul><li>“Turning strangers into friends and friends into customers” says Seth Godlin </li></ul>
  8. 8. No Spam!! <ul><li>Have you received too much junk mails and spam emails? (we all do) </li></ul><ul><li>If you want my information and I email it to you regularly, is it spam? (NO) </li></ul><ul><li>PERMISSION EMAIL MARKETING </li></ul><ul><ul><li>Manage subscribes, unsubscribes bounces & view reporting statistics (opens & clickthroughs) </li></ul></ul><ul><li>“ The CAN-SPAM Act of 2003” </li></ul><ul><ul><li> </li></ul></ul>
  9. 9. The Six Key Provisions of CAN-SPAM - emails <ul><li>Must not have misleading or falsified header information </li></ul><ul><li>Must not have misleading subject line </li></ul><ul><li>Come from functioning return email address </li></ul><ul><li>Senders must remove all unsubscribe requests within 10 business days </li></ul><ul><li>Commercial email must display the physical postal address of the sender </li></ul><ul><li>Any unsolicited emails must clearly identify that it’s an advertising message, give the recipient the opportunity to decline further emails from you. </li></ul>
  10. 10. Let’s Start Building Our Lists <ul><li>Where do we get our contacts? </li></ul><ul><ul><li>Networking, Trade shows, Seminars, Events, Point of Sales Sign-up forms, Customer calls, … </li></ul></ul><ul><li>Let’s start here: </li></ul><ul><ul><li>In the next 5 minutes, meet some new people around the room and find as many people to add to your 3 lists (identify earlier) as possible. </li></ul></ul><ul><ul><li>There will be a price for who gets the most contacts on their lists. </li></ul></ul>
  11. 11. Now What? – you got some contacts <ul><li>Establish the first contact: </li></ul><ul><ul><li>by email or by phone </li></ul></ul><ul><ul><li>then you need to remember to follow-up…. </li></ul></ul><ul><li>How about a more effective way? </li></ul><ul><ul><li>A personalized email template </li></ul></ul><ul><ul><li>Once they opt-in your mailing list, we can use autoresponder to send out a series of email, newsletter..etc. </li></ul></ul>
  12. 12. Let’s Build One Personalized Email NOW! <ul><li>One lucky winner who are not using iContact yet </li></ul><ul><li>We will work on it together </li></ul><ul><ul><li>Setup a iContact trial account </li></ul></ul><ul><ul><li>Setup a list name </li></ul></ul><ul><ul><li>Setup customized field </li></ul></ul><ul><ul><li>Setup a personalized email template for first email to new contact </li></ul></ul>
  13. 13. Our Bag of Tricks <ul><li>From Names & Subject Lines </li></ul><ul><li>When to send emails </li></ul><ul><li>Words to avoid using in email message </li></ul><ul><li>Getting people to join your list when you sleep </li></ul>
  14. 14. From Names & Subject Lines <ul><li>The “From” field, read or not read the email; do we recognize the name and email address </li></ul><ul><ul><li>Well known person in the organization </li></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><li>Subject Lines: </li></ul><ul><ul><li>Be brief (20-50 characters) </li></ul></ul><ul><ul><li>No ALL CAPs </li></ul></ul><ul><ul><li>Provide information on what’s it about </li></ul></ul><ul><ul><li>Don’t use $$ & !!! (block by content based spam filter) </li></ul></ul>
  15. 15. Some Sample Subject Lines <ul><li>Next rent-to-own project for [fname] </li></ul><ul><ul><li>(Next rent-to-own project for Jerry) </li></ul></ul><ul><li>Monthly rent-to-own tips, Nov. 2009 – Building investor list </li></ul><ul><li>Special for rent-to-own mentoring – 30% off </li></ul>
  16. 16. When to sent emails? <ul><li>Business to Business: </li></ul><ul><ul><li>Best to send email Tuesday thru Thursday, between 9:30 am and 3 pm. </li></ul></ul><ul><ul><ul><li>Monday’s are generally reserved for meetings, organizing, and catching up … </li></ul></ul></ul><ul><ul><ul><li>emails sent Friday afternoons are often ignored or show up at the bottom of the list </li></ul></ul></ul><ul><li>Directly to consumers: </li></ul><ul><ul><li>between 5 p.m. and 8 p.m. of each day </li></ul></ul><ul><ul><li>Friday thru Sunday emails are the most effective, </li></ul></ul><ul><ul><ul><li>generally because consumers are more likely to be online over the weekend and have more leisure time to ponder your offer. </li></ul></ul></ul>
  17. 17. Words to Avoid <ul><li>It is quite different from normal marketing experience </li></ul>
  18. 18. Building Your List in Your Sleep <ul><li>Twitter </li></ul><ul><ul><li>Use Twitter to drive people to your landing page ( Thomas’ samples ) </li></ul></ul><ul><ul><li>Grow your followers instantly ( ) </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Use Facebook to drive people to your landing page ( Thomas’s samples ) </li></ul></ul><ul><li> </li></ul><ul><li>Youtube </li></ul><ul><ul><li>Upload a video, automatically appear on Twitter and Facebook </li></ul></ul>
  19. 19. Sample Landing Pages <ul><li> </li></ul><ul><li> </li></ul><ul><li>Crossroads Cycling Club </li></ul><ul><li>Crossroads Hockey </li></ul><ul><li>Stratusmax Health - Medical and Dental Recovery Centre </li></ul><ul><li>Lease to Own Seminar with Crazy Thomas </li></ul><ul><li>Unlimited Sales Leads Workshop </li></ul><ul><li>EasyTaxCanada - Tax Reduction Workshop </li></ul>
  20. 20. Questions & Answers <ul><li>You are on your way to build unlimited Sales Leads </li></ul>