Realwealth247 Workshop Unlimited Sales Leads Oct. 8, 2009 Why, What, How Thomas Wong, Lease Option Specialist “ CRAZY THOMAS”

Unlimited Sales Leads Oct. 8, 2009

Why, What, How

Thomas Wong, Lease Option Specialist

“ CRAZY THOMAS”

Welcome! Congratulation! You are on your way to be a successful in generating lots of sales leads!

Congratulation!

You are on your way to be a successful in generating lots of sales leads!

Who am I? Thomas Wong – The Crazy Lease Option Guy in Brampton A real estate investor focuses on Lease Option projects in Brampton …Kitchener/Waterloo (done over 30 projects) Have done fix and flip projects Have rental properties Have been a process/quality improvement professional in my previous life

Thomas Wong – The Crazy Lease Option Guy in Brampton

A real estate investor focuses on Lease Option projects in Brampton …Kitchener/Waterloo (done over 30 projects)

Have done fix and flip projects

Have rental properties

Have been a process/quality improvement professional in my previous life

What can you expect? Explore the WHY’s for using the tools we shared See some examples of what can be done A few quick practices of what we share with you, see your own results Share our Bag of Tricks – some practical tips

Explore the WHY’s for using the tools we shared

See some examples of what can be done

A few quick practices of what we share with you, see your own results

Share our Bag of Tricks – some practical tips

Why are you here? Attract interest in, build desire for and generates sales of your products or services Want to grow your potential customer base (e.g. get more investors to participate in rent-to-own projects, get more potential rent-to-own client, or get more mentoring Want your potential customers do more business with you Who you know is important. However, who knows you is critical. Need to keep in touch with your customer base Build CONTACT LIST, Market to the CONTACT LIST

Attract interest in, build desire for and generates sales of your products or services

Want to grow your potential customer base

(e.g. get more investors to participate in rent-to-own projects, get more potential rent-to-own client, or get more mentoring

Want your potential customers do more business with you

Who you know is important. However, who knows you is critical.

Need to keep in touch with your customer base

Build CONTACT LIST, Market to the CONTACT LIST

What are the lists you want to build? Thomas’s example lists: Potential investors for rent-to-own projects Potential rent-to-own tenants Potential rent-to-own mentoring clients What are your lists? In the 3 minutes think about your business and identify 3 lists of contacts that you want to build and write them down

Thomas’s example lists:

Potential investors for rent-to-own projects

Potential rent-to-own tenants

Potential rent-to-own mentoring clients

What are your lists?

In the 3 minutes think about your business and identify 3 lists of contacts that you want to build and write them down

Why, Using Email, Webpage & Social Media Cost effective Cost per mail/newsletter, traditional bulk postage mail (~$1 per letter) vs email (FREE) Convention advertising cost $$ Systematic management of leads Automation possibility “Turning strangers into friends and friends into customers” says Seth Godlin

Cost effective

Cost per mail/newsletter, traditional bulk postage mail (~$1 per letter) vs email (FREE)

Convention advertising cost $$

Systematic management of leads

Automation possibility

“Turning strangers into friends and friends into customers” says Seth Godlin

No Spam!! Have you received too much junk mails and spam emails? (we all do) If you want my information and I email it to you regularly, is it spam? (NO) PERMISSION EMAIL MARKETING Manage subscribes, unsubscribes bounces & view reporting statistics (opens & clickthroughs) “ The CAN-SPAM Act of 2003” http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

Have you received too much junk mails and spam emails? (we all do)

If you want my information and I email it to you regularly, is it spam? (NO)

PERMISSION EMAIL MARKETING

Manage subscribes, unsubscribes bounces & view reporting statistics (opens & clickthroughs)

“ The CAN-SPAM Act of 2003”

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

The Six Key Provisions of CAN-SPAM - emails Must not have misleading or falsified header information Must not have misleading subject line Come from functioning return email address Senders must remove all unsubscribe requests within 10 business days Commercial email must display the physical postal address of the sender Any unsolicited emails must clearly identify that it’s an advertising message, give the recipient the opportunity to decline further emails from you.

Must not have misleading or falsified header information

Must not have misleading subject line

Come from functioning return email address

Senders must remove all unsubscribe requests within 10 business days

Commercial email must display the physical postal address of the sender

Any unsolicited emails must clearly identify that it’s an advertising message, give the recipient the opportunity to decline further emails from you.

Let’s Start Building Our Lists Where do we get our contacts? Networking, Trade shows, Seminars, Events, Point of Sales Sign-up forms, Customer calls, … Let’s start here: In the next 5 minutes, meet some new people around the room and find as many people to add to your 3 lists (identify earlier) as possible. There will be a price for who gets the most contacts on their lists.

Where do we get our contacts?

Networking, Trade shows, Seminars, Events, Point of Sales Sign-up forms, Customer calls, …

Let’s start here:

In the next 5 minutes, meet some new people around the room and find as many people to add to your 3 lists (identify earlier) as possible.

There will be a price for who gets the most contacts on their lists.

Now What? – you got some contacts Establish the first contact: by email or by phone then you need to remember to follow-up…. How about a more effective way? A personalized email template Once they opt-in your mailing list, we can use autoresponder to send out a series of email, newsletter..etc.

Establish the first contact:

by email or by phone

then you need to remember to follow-up….

How about a more effective way?

A personalized email template

Once they opt-in your mailing list, we can use autoresponder to send out a series of email, newsletter..etc.

Let’s Build One Personalized Email NOW! One lucky winner who are not using iContact yet We will work on it together Setup a iContact trial account Setup a list name Setup customized field Setup a personalized email template for first email to new contact

One lucky winner who are not using iContact yet

We will work on it together

Setup a iContact trial account

Setup a list name

Setup customized field

Setup a personalized email template for first email to new contact

Our Bag of Tricks From Names & Subject Lines When to send emails Words to avoid using in email message Getting people to join your list when you sleep

From Names & Subject Lines

When to send emails

Words to avoid using in email message

Getting people to join your list when you sleep

From Names & Subject Lines The “From” field, read or not read the email; do we recognize the name and email address Well known person in the organization Be consistent Subject Lines: Be brief (20-50 characters) No ALL CAPs Provide information on what’s it about Don’t use $$ & !!! (block by content based spam filter)

The “From” field, read or not read the email; do we recognize the name and email address

Well known person in the organization

Be consistent

Subject Lines:

Be brief (20-50 characters)

No ALL CAPs

Provide information on what’s it about

Don’t use $$ & !!! (block by content based spam filter)

Some Sample Subject Lines Next rent-to-own project for [fname] (Next rent-to-own project for Jerry) Monthly rent-to-own tips, Nov. 2009 – Building investor list Special for rent-to-own mentoring – 30% off

Next rent-to-own project for [fname]

(Next rent-to-own project for Jerry)

Monthly rent-to-own tips, Nov. 2009 – Building investor list

Special for rent-to-own mentoring – 30% off

When to sent emails? Business to Business: Best to send email Tuesday thru Thursday, between 9:30 am and 3 pm. Monday’s are generally reserved for meetings, organizing, and catching up … emails sent Friday afternoons are often ignored or show up at the bottom of the list Directly to consumers: between 5 p.m. and 8 p.m. of each day Friday thru Sunday emails are the most effective, generally because consumers are more likely to be online over the weekend and have more leisure time to ponder your offer.

Business to Business:

Best to send email Tuesday thru Thursday, between 9:30 am and 3 pm.

Monday’s are generally reserved for meetings, organizing, and catching up …

emails sent Friday afternoons are often ignored or show up at the bottom of the list

Directly to consumers:

between 5 p.m. and 8 p.m. of each day

Friday thru Sunday emails are the most effective,

generally because consumers are more likely to be online over the weekend and have more leisure time to ponder your offer.

Words to Avoid It is quite different from normal marketing experience

It is quite different from normal marketing experience

Building Your List in Your Sleep Twitter Use Twitter to drive people to your landing page ( Thomas’ samples ) Grow your followers instantly ( http://www.buzzom.com/Default.aspx ) Facebook Use Facebook to drive people to your landing page ( Thomas’s samples ) Slideshare.net Youtube Upload a video, automatically appear on Twitter and Facebook

Twitter

Use Twitter to drive people to your landing page ( Thomas’ samples )

Grow your followers instantly ( http://www.buzzom.com/Default.aspx )

Facebook

Use Facebook to drive people to your landing page ( Thomas’s samples )

Slideshare.net

Youtube

Upload a video, automatically appear on Twitter and Facebook

Sample Landing Pages http://www.realwealth247.com/email-marketing-report/ http://www.realwealth247.com/lease-to-own-regina/ Crossroads Cycling Club http://crossroadssportsacademy.weebly.com/ Crossroads Hockey http://www.crossroadssportsacademy.com/asian-hockey-championship-day/ Stratusmax Health - Medical and Dental Recovery Centre http://www.stratusmaxhealth.com/dental-medical-recovery-centre Lease to Own Seminar with Crazy Thomas http://realwealth247.weebly.com/ Unlimited Sales Leads Workshop http://www.realwealth247.com/unlimited-sales-leads/ EasyTaxCanada - Tax Reduction Workshop http://www.easytaxcanada.com/tax-tips-canada/reduce-tax-seminar

http://www.realwealth247.com/email-marketing-report/

http://www.realwealth247.com/lease-to-own-regina/

Crossroads Cycling Club http://crossroadssportsacademy.weebly.com/

Crossroads Hockey http://www.crossroadssportsacademy.com/asian-hockey-championship-day/

Stratusmax Health - Medical and Dental Recovery Centre http://www.stratusmaxhealth.com/dental-medical-recovery-centre

Lease to Own Seminar with Crazy Thomas http://realwealth247.weebly.com/

Unlimited Sales Leads Workshop http://www.realwealth247.com/unlimited-sales-leads/

EasyTaxCanada - Tax Reduction Workshop http://www.easytaxcanada.com/tax-tips-canada/reduce-tax-seminar

Questions & Answers You are on your way to build unlimited Sales Leads

You are on your way to build unlimited Sales Leads