Pciaa power point 10-24-11
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Pciaa power point 10-24-11

on

  • 342 views

 

Statistics

Views

Total Views
342
Views on SlideShare
342
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Pciaa power point 10-24-11 Presentation Transcript

  • 1. October 24, 2011
  • 2.
  • 3.
    • Majority of U. S. adults use social networks
    • Baby Boomer use rose 20% in last year – now stands at 32%
  • 4.
    • SOCIAL MEDIA IS:
    • Productive
    • Cost-Efficient
    • Risk-Averse
  • 5.
    • Provided
    • THAT IT IS DONE RIGHT!
  • 6.
  • 7.
    • Playing Offense
    • AND
    • Defense --
    • At the Same Time
  • 8.
  • 9.
    • On Offense…
    • Promote your brand
    • Generate leads
    • Strengthen customer relationships
    • Build communities around customer needs
    • Develop advocates
    • Tell the insurance story
    • Listen, learn and engage
  • 10.
    • It Does Not Mean:
    • Just setting up a Facebook page
    • Treating social media as just another corporate mouthpiece
    • Buttonholing social media in the marketing department – it must be an enterprise function
  • 11.
    • It Does Mean:
    • Listening, not lecturing
    • Creating your own demand
    • Building communities around core competencies
    • Encouraging “social sharing”
    • Using data effectively
  • 12.
    • On Defense…
    • Defend your brand
    • Know how to respond to criticism and turn it your advantage
    • Build legal protections
    • Create risk management plan
  • 13.
    • It Does Not Mean:
    • Blocking all employee access
    • Tuning out the complainers
    • Waiting for the first compliance violation to take action
    • Putting it on the backburner until business improves
  • 14.
    • It Does Mean:
    • Creating a strategy and plan for formal participation
    • Educating and guiding employees and producers
    • Establishing usage guidelines and enforcing them
    • Managing your social media profile
  • 15.
  • 16.
    • Social Media Is Not Just About Communications…
  • 17.
    • It’s Also About the Data
  • 18.
    • Entering the era of Web 3.0
    • Using the data effectively and safely
    • Monitoring with blinders
    • More than checking your own sites
    • Use two or more services and variety of metrics
    • Know what your competitors, producers and buyers are doing
    • Some insurance departments are now monitoring social media activity and more will start soon
    • Regulators concerned about absence of research protocols
    • Every insurance function affected
  • 19.
    • Regulatory Red Flags
    • Insurance departments now monitoring social media activity
    • Concerned about absence of research protocols
    • Advertising
    • Testimonials and Endorsements
    • Consumer Privacy
    • Record Retention
    • Agent Monitoring (or lack of it)
  • 20.
    • Legal Issues
  • 21.
    • Case law is evolving
    • Many areas of law affected: employment, contracts, intellectual property, privacy, data security
    • # 1 concern – online terms and conditions
    • Four must-haves: policy, guidelines, monitoring, training
    Tom Wetzel is a highly-respected seasoned public relations counselor with over 30 years of distinguished service to dozens of clients in the property-casualty, life and health fields. He is also one of the most in-demand authorities on social media in the insurance industry. In addition to overseeing short-term consults and full-scale social media programs for insurers, he has delivered keynote presentations and workshops to many insurance groups, including A.M. Best, National Association of Mutual Insurance Companies, Insurance Marketing & Communications Association, Insurance Financial Communicators Association, Society of Insurance Research, Insurance Data Management Association, the National Insurance School on Market Regulation and National Fraternal Congress. Upcoming presentations are also scheduled with PCIAA, NAPSLO, and AAMGA. He writes a blog on social media at www.thegoodrisk.com and a regular column on social media in Rough Notes.
  • 22.
    • The Cost/Benefit Equation
    • Use existing staff to start – not just a twenty-something in a cubicle
    • Create support system
    • Phased-in implementation
    • Use roadmap to avoid missteps
    • Recalibrate marketing expenses
    • Minimize compliance, litigation costs
    • Measuring performance
  • 23.
    • What’s New in 2012
    • Specify ROI (soft and hard)
    • Growing regulatory scrutiny
    • Commercial lines applications
    • Widespread carrier-agent cooperation
    • Mobile Internet explosion (content and apps)
  • 24.
    • THE SOCIAL MEDIA STARS
    • USAA New York Life
    • State Farm Thrivent
    • Westfield Insurance Farmers
    • Foremost Alfa Insurance
    • PEMCO VPI Pet Insurance
    • Allstate Erie Insurance
    • American Family Insurance Shelter Insurance
    • GEICO Florida Association
    • Progressive of Insurance Agents
    • Liberty Mutual
  • 25.
    • Follow our blog at www.thegoodrisk.com
    • Join our Facebook discussion at  Social-Media-Management-for-Insurance-Industry
    • For information on our services, see wetzelandassociates.com
    • Social Media Management Program
    • Short-term Consults
    • Insurer Profiles
    • Employee, Producer Training
    • Email us at twetzel@wetzelandassociates.com
    • Phone: 708-524-4944 Cell: 708-577-8658