<ul><li>PRESENTED TO </li></ul><ul><li>June 29, 2011 </li></ul>
<ul><li>Threats and Challenges </li></ul><ul><li>Struggling Economy </li></ul><ul><li>Regulatory Reform </li></ul><ul><li>...
<ul><li>How Do You Tell  </li></ul><ul><li>Your Insurance Stories? </li></ul>
<ul><li>“ Insurers need to use social media to put a human face on the company because &quot;it is easier to beat up a com...
<ul><li>How many here blog? </li></ul><ul><li>How many here follow blogs? </li></ul><ul><li>How many have identified brand...
<ul><li>156 Million </li></ul>
<ul><li>RECIPE FOR DISASTER </li></ul><ul><li>Send a press release </li></ul><ul><li>Don’t understand their point of view ...
<ul><li>Don’t let them know who you are </li></ul><ul><li>Don’t recognize when bloggers blog </li></ul><ul><li>Impress the...
<ul><li>BRAND ADVOCATES </li></ul>
<ul><li>Characteristics of Brand Advocates </li></ul><ul><li>Prolific creators of information </li></ul><ul><li>Influence ...
<ul><li>THE SOCIAL MEDIA STARS  </li></ul><ul><li>USAA  Foremost </li></ul><ul><li>Thrivent  New York Life </li></ul><ul><...
<ul><li>BEST PRACTICES </li></ul><ul><li>Strategy first, tactics second </li></ul><ul><li>Don’t experiment without a roadm...
<ul><li>Insurers who believe they can wait until their policyholders and prospects ask for social media engagement make a ...
<ul><li>Join our Facebook discussion at  Social-Media-Management-for-Insurance-Industry </li></ul><ul><li>Follow our blog ...
Upcoming SlideShare
Loading in …5
×

Bloggers and Brand Advocates - Telling the Insurance Story

616 views

Published on

The strategy and tactics of insurance companies and agents in using bloggers and brand advocates to reach insurance buyers.

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
616
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bloggers and Brand Advocates - Telling the Insurance Story

  1. 1. <ul><li>PRESENTED TO </li></ul><ul><li>June 29, 2011 </li></ul>
  2. 2. <ul><li>Threats and Challenges </li></ul><ul><li>Struggling Economy </li></ul><ul><li>Regulatory Reform </li></ul><ul><li>Virtual Consumer </li></ul><ul><li>Carrier-Producer Relations </li></ul><ul><li>Data/ERM Demands </li></ul><ul><li>Tech as a Game-Changer </li></ul>
  3. 3. <ul><li>How Do You Tell </li></ul><ul><li>Your Insurance Stories? </li></ul>
  4. 4. <ul><li>“ Insurers need to use social media to put a human face on the company because &quot;it is easier to beat up a company that you don't know.” </li></ul><ul><li>Jim Wisdom, Director of New Media, AFLAC </li></ul>
  5. 5.
  6. 6. <ul><li>How many here blog? </li></ul><ul><li>How many here follow blogs? </li></ul><ul><li>How many have identified brand advocates? </li></ul>
  7. 7. <ul><li>156 Million </li></ul>
  8. 8.
  9. 9.
  10. 10. <ul><li>RECIPE FOR DISASTER </li></ul><ul><li>Send a press release </li></ul><ul><li>Don’t understand their point of view </li></ul><ul><li>Send a blast e-mail </li></ul>
  11. 11. <ul><li>Don’t let them know who you are </li></ul><ul><li>Don’t recognize when bloggers blog </li></ul><ul><li>Impress them with an offer to interview a top executive </li></ul>
  12. 12. <ul><li>BRAND ADVOCATES </li></ul>
  13. 13. <ul><li>Characteristics of Brand Advocates </li></ul><ul><li>Prolific creators of information </li></ul><ul><li>Influence opinions/purchases of friends </li></ul><ul><li>Uses social media to help others </li></ul><ul><li>Appreciates recognition for their insights </li></ul><ul><li>Loyal to brands with which they have relationship </li></ul>
  14. 14. <ul><li>THE SOCIAL MEDIA STARS </li></ul><ul><li>USAA Foremost </li></ul><ul><li>Thrivent New York Life </li></ul><ul><li>Alfa Insurance State Farm </li></ul><ul><li>Westfield Insurance Farmers </li></ul><ul><li>PEMCO VPI Pet Insurance </li></ul><ul><li>Allstate Erie Insurance </li></ul><ul><li>American Family Insurance Shelter Insurance </li></ul><ul><li>GEICO Florida Association </li></ul><ul><li>Progressive of Insurance Agents </li></ul>
  15. 15. <ul><li>BEST PRACTICES </li></ul><ul><li>Strategy first, tactics second </li></ul><ul><li>Don’t experiment without a roadmap </li></ul><ul><li>Every department plays a role </li></ul><ul><li>Engage legal counsel early </li></ul><ul><li>Revise existing guidelines </li></ul><ul><li>Train, train, train </li></ul><ul><li>Monitor and measure </li></ul>
  16. 16. <ul><li>Insurers who believe they can wait until their policyholders and prospects ask for social media engagement make a serious miscalculation. Younger insurance buyers won’t demand engagement from your company — they will just move to a company that does. A portion of older, less tech-savvy buyers may be content for now without using social media — but a growing percentage will also be lured away by competitors which demonstrate how social media delivers more value. In this soft market, no insurer can afford to ignore such a powerful tool. </li></ul>
  17. 17. <ul><li>Join our Facebook discussion at  Social-Media-Management-for-Insurance-Industry </li></ul><ul><li>Follow our blog at www.thegoodrisk.com </li></ul><ul><li>For information on our services, see wetzelandassociates.com </li></ul><ul><li>Email us at twetzel@wetzelandassociates.com </li></ul><ul><li>Phone: 708-524-4944 Cell: 708-577-8658 </li></ul>

×