Ym2 assignment 221 - hoang thach thuy tien

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assignment of YM2

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Ym2 assignment 221 - hoang thach thuy tien

  1. 1. ASSIGNMENT 22.1 – SHOPPER MARKETING
  2. 2. SHOPPERMARKETING The systematic creation and application of elements of the MARKETING MIX to affect positive change in shopper behavior in order to drive consumption of a brand. Definition shopper consumer Actual buyer user
  3. 3. VIETTEL STORE SHOPPER MARKETING COMMU- NICATION (PRODUCT) AVAILABILITY (PLACE) OFFER (PROMOTION)
  4. 4. AVAILABILITY COMMUNI- CATION (PRODUCTS) OFFER (PROMOTION)
  5. 5. AVAILABILITY Viettel launch the nationwide system of Viettel stores (3 in Danang, 25 in HCMC, 15 in Hanoi) in order to widespread the availability, making it easier for shopper to access Viettel products and services
  6. 6. COMMUNI- CATION (PRODUCTS) Let shoppers experience the products, launch communication campaigns on privileges in terms of products and services to attract shoppers. Special PRODUCT PACK FOR CROSS SALE.
  7. 7. OFFER (PROMOTION) Time-bound promotions to push shopper to make decision.

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