Ym2 assignment 211 tvc thuy tien hieu hieu - copy

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Ym2 assignment 211 tvc thuy tien hieu hieu - copy

  1. 1. ASSIGNMENT 21.1 Hieu Hieu & Thuy Tien– TVC PRODUCTION
  2. 2. PRODUCTION Brand briefs to Agency. Creative team develop idea and present to be chosen. Master tape (from Beta-cam tape, VHS tape, SVHS tape) is dubbed and released to media networks. (TV station, outdoor advertising) Testing, adjusting, censorship and publishing Ideation Quality control
  3. 3. Pre-production Shooting Post-production Advertising agency, Client and Production house to discuss, revise and finalize what is needed to achieve the goal of commercial Shoot the needed footage with client’s supervision Fine-tune the production and send to quality control PRODUCTION
  4. 4. PRE PRODUCTION Meeting 1 Meeting 2 Meeting 3 Discuss: • Shooting board, casting tape, music demo • Production schedule, Production quotation • Property and wardrobe recommendation, Recommended location Revise & Confirm: • Revise talent, music, shooting board… accordingly to last discussion • Talent confirmation and contract • Confirm qualified details Finalize: • Production house presents: property, wardrobe available • Client provide: product, package, label • Advertising agency: quotation approved, 50% payment
  5. 5. SHOOTING HUMAN ALLOCATION DIRECTOR PRODUCER CLIENT SUPERVISOR Camera team Director assistant Casting team Lighting team Talents
  6. 6. POST PRODUCTION Editing Offline Computer graphic Final mix: Voice, record, music Online approval, Final presentation CLIENTAPPROVAL Editor uses footage to build up a draft without voice, graphic and music After offline approval, audio graphic, effect (2D, 3D) will be input There might be a focus group checking before applying full audio Present to client to get approval
  7. 7. VINACAFÉ ESSENCE OF TIME TVC Example
  8. 8. Pre production Meeting 1 Meeting 2 Meeting 3 Discuss: • Shooting board, casting tape, music demo • Production schedule, Production quotation • Property and wardrobe recommendation vintage style, Recommended location DALAT Revise & Confirm: • Revise talent, music, shooting board… accordingly to last discussion • Talent confirmation and contract • Confirm qualified details Finalize: • Production house presents: property, wardrobe available • Client provide: product, package, label • Advertising agency: quotation approved, 50% payment
  9. 9. SHOOTING HUMAN ALLOCATION DIRECTOR PRODUCER CLIENT SUPERVISOR Camera team Director assistant Casting team Lighting team Talents
  10. 10. Editing Offline Computer graphic Final mix: Voice, record, music Online approval, Final presentation CLIENTAPPROVAL Editor uses footage to build up a draft without voice, graphic and music After offline approval, audio graphic, effect (2D, 3D) will be input There might be a focus group checking before applying full audio Present to client to get approval POSTPRODUCTION

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