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Ym2 assignment 161 mobile cong veo thuy tien
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Ym2 assignment 161 mobile cong veo thuy tien

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  • 1. ASSIGNMENT 16.1 - MOBILE
  • 2. Mobile is not a device, it’s a PLATFORM that consumers are moving to, and marketers must adapt “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
  • 3. Top 4 tools of Mobile Marketing Text Messaging Mobile advertising Mobile Email Mobile- Friendly Websites
  • 4. MOBILE SEARCH – SOCIAL optimization
  • 5. Social Network Websites Paid Media SocialMedia SearchEngine Content is optimized across channels Smart phones kick start all activities The expansion of mobile - smart phone puts it at the middle of all touch points.
  • 6. Diversify technology Hasten spreading speed Increase interaction, reach, impression Real time, location based engagement Real time, location based search Diversify search input and output Optimize content availability Increase user penetration of searching HOW MOBILE HAS CHANGED SOCIAL AND SEARCH Yet at the core is still a strategy of incepting good content into target audience, with socialability and a touch of technology and creativity
  • 7. Massive sharing and interaction with the marriage of mobile, social and search
  • 8. Increase social interaction with mobile site People can keep up on the go with the stare down contest through the wap site Interact through posting Instagram pictures to support or distract starer
  • 9. Draw fans to the site and the game with search engine optimization
  • 10. Amazing results of the marriage Triple brand subscribers, huge impression Translate to sales with 1/3 Swiss recognition and 70% sales increase
  • 11. Key learning Amazing use of gamifying It all starts with good content Mobile first