Marketing plan for english program of is vnu (gems)

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Marketing plan for english program of is vnu (gems)

  1. 1. Team: GEMS Cohort: VISK2010D Member: Nguyen Thi Thuy Oanh Cu Ngoc Quynh Cham Nguyen Bang Nhat Nguyen Quynh Loan Tran Thi Huong Nguyen Quoc Bao
  2. 2. OUT LINE I. Introduction II. Body 1. Executive Summary 2. Current marketing situation 3. SWOT analysis 4. Action program 5. Objective and Issues 6. Marketing strategy 7. Action programs 8. Budgets 9. Controls III. In conclusion
  3. 3. English Programs of IS-VNU
  4. 4. Executive Summary • Attract students • Corporate to other International Schools
  5. 5. Current Marketing Situation
  6. 6. Market Description
  7. 7. Market Description Target Segment 1. Student 2. Foreign University
  8. 8. Market Description • Customer need English Skills and experiences Good education system Environment Degree Quality of student
  9. 9. Market Description • Corresponding features • Professors from foreign countries and Vietnam • Active studying environment: working in team, social activities and communication skill • International education standard • Good facilities: lab room, library, project, air condition, well decorated, rest room, lift • International degree • Most of students have good job after graduated.
  10. 10. Product Review • Pre-university Starter Level 1 Level 2 Level 3 Level 4
  11. 11. Product Review • University 1. International business ( with minors in accounting, finances, marketing) 1. Science in management 2. Accounting 3. Accounting and finance 4. Business
  12. 12. Product Review • Post graduated • Master of business administration (MBA) • Executive master of business administration (EMBA)
  13. 13. Competitive Review
  14. 14. FPT University •Studying by foreign languages •Developing soft skills •Improving personality •Pro-education •On job training •Good facilities
  15. 15. RMIT •Require high English level •Various programs •High quality teachers staff •Reputable University over the world •Good facilities
  16. 16. International School of Banking Academic •Proper fees •Competitive environment •Well-decorated class room
  17. 17. International school of Foreign Trade •High quality professors •Active social activities •Various programs
  18. 18. Strengths • Becoming international student in Vietnam • Various program • International standard system • 20% to 70% teaching time belongs to the foreign teachers • Valuable scholarship • Suitable fees • Good facilities • Active outside activities
  19. 19. Weaknesses • Lack of students in some programs • Lack of teachers in some subjects • Good facilities but limited room
  20. 20. Opportunities • Higher welfare causes higher demanded education • Potential market • Offering international degree will have more chances in applying jobs
  21. 21. Threats • Increasing competitors • Downward pressure on pricing • Difficult program
  22. 22. .Objectives and Issues • the admission stage 1: at most 100 students • the admission stage 2: at least 150 students
  23. 23. Objective and Issue • High fee • Young school
  24. 24. 6.Marketing Strategy • Positioning • Product strategy • Pricing strategy • Marketing communications strategy
  25. 25. Positioning
  26. 26. Product strategy
  27. 27. Pricing strategy
  28. 28. Marketing communication strategy
  29. 29. ACTION PROGRAME I. January and February II. March III. Jules and July IV. August V. September VI. November
  30. 30. Budget •Variable cost: 2275$
  31. 31. Controls
  32. 32. Thank You For Listening Thank You For Listening

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