Social media in the insurance industry web presentation
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Social media in the insurance industry web presentation

Uploaded on


More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Social Media in the Insurance IndustryTim Hurley
  • 2. “Do They Have a Twitter for That?”
  • 4. Famous Last Words? • It’s a fad • I don’t have time • It’s not for business • It’s not for our industry • It’s not for our company • What is the ROI? • Not on Company time!!!!! • What about E&O? Think this was about social media? These are real quotes about agency automation (circa 1982) and email (circa 1997)!
  • 5. Why Should You Care? • Social media gains traction ..even in insurance! • Customers migrating here in droves • Agencies, brokers, and carriers believe these platforms open up new opportunities. • We’ve witnessed “Main Street” acceptance of social networking as a powerful and persuasive communications tool. • It’s not that complicated
  • 6. The Social Media Ocean 6 November 11, 2011
  • 7. Social Networking By The Numbers•135 million users •More than 800 million •225 million users active users•35% of users access •50 million activeLinkedIn daily •More than 50% of users users log in every day log on to Facebook on•81% of users belong any given day •100 million activeto at least one group users log in once a •More than 350 million month•More than 2 million users currently accesscompanies have Facebook through theirLinkedIn Company mobile devicesPages
  • 8. Social Media Stagnation? Fortune 500 Snapshot • 31 percent of the 2011 F500 still have neither a Twitter account nor a Facebook presence, at all. Blogs – Only 23 percent of the 2011 F500 have corporate public-facing blogs with a post in the past 12 months Twitter – 62 percent of the 2011 F500 have corporate Twitter accounts with a tweet in the past thirty days  an increase of 2 percent from last year – All the top ten companies in the 2011 F500 are tweeting Facebook – 58 percent of the 2011 F500 have Facebook pages
  • 9. Pillars of A Social Media Strategy Technology Relationships Content
  • 10. Getting Started • Have a clear objective – What do we want to accomplish? – Is it measurable? • Google is your friend (for targeting) – What shows up in top ten results? – Does it provide a door opener? • Start monitoring, listening – Set up Twitter account, listen to industry – Use RSS, Google blog search, alerts • Find influencers – Who is most visible? Are they widely followed, read? – Are they conversation starters or industry experts?
  • 11. Getting Started: LinkedIn • Complete profile • Be active! – Join relevant industry groups – Post updates (link to Twitter) – Conduct a survey; share results – Link to company blog(s)
  • 12. Getting Smarter: Lead Gen with LinkedIn • Develop an Inbound Marketing campaign – Provide information, content, expertise – Start conversations, drive traffic to landing pages • Find people • Go mobile • Download apps • Create, participate in dialogue
  • 13. Create Strategic Links
  • 14. Getting Started: Twitter• Start following industry publications, influencers, customers, partners• Use a validation service: TrueTwit• Have two-way conversations• Share articles, reports, PoV• Twitter etiquette: “re-tweets”• Use “hash tags” or “#” with tweets• Forge relationships, then use to tools to be a catalyst for real, in- person interaction
  • 15. Getting Smarter: Twitter TV 15 November 11, 2011
  • 17. Best Practices: YouTube/Allstate Allstate YouTube
  • 18. Best Practices:Facebook/Atlantic Insurance Agency
  • 19. Best Practices: Yammer/Sword Insurance
  • 20. Best Practices: LinkedIn/State Farm State Farm Agents
  • 21. What are “Early Adopters” Doing? • Toe dipping • Educational content – Video, links • Staying top of mind • Branding as the experts • Retweeting, replying, interacting • Building/strengthening relationships and pipeline!
  • 22. On The Horizon • Real-time goes big time • Greater accountability by CXOs • Google+ for businesses • Social media • All businesses are social businesses
  • 23. Final Thoughts Social Media … • Is a proven business tool • Is not a full time job • Is not that complicated • Is not going the way of the fax machine • Can strengthen your lead generation and awareness building efforts
  • 24. Thanks, Any Questions?