thunder::tech - Marketing Trends event
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thunder::tech - Marketing Trends event

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thunder::tech's second annual Marketing Trends event reviews our predictions for 2012 marketing trends.

thunder::tech's second annual Marketing Trends event reviews our predictions for 2012 marketing trends.

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Transcript

  • 1. 2012 MarketingTrends Event November 15, 2011
  • 2. Howdy and Welcome
  • 3. Location-Based Marketing
  • 4. Fracturing of Online Devices
  • 5. Ever-Changing Technology
  • 6. What’s Happening Now
  • 7. Stats on Various Platforms
  • 8. Online Shopping/Ecommerce
  • 9. Online Shopping/Ecommerce
  • 10. Online Shopping/Ecommerce
  • 11. Exponential Mobility
  • 12. Internet Enabled Everything
  • 13. Production Applications
  • 14. BIZ Intelligence Applications
  • 15. BIZ Intelligence Applications
  • 16. Marketing Applications
  • 17. Don’t Get Left Behind
  • 18. Review Your Company’s Offerings
  • 19. The Mobile Life Recap• Mobile is everywhere and can permeate your business model at various levels• Make your content mobile optimized—your audience will appreciate it• No one is an expert, so don’t be afraid to jump in—do your homework and don’t be afraid to try and succeed
  • 20. Misty & Alexa
  • 21. Listen and Pay Attention
  • 22. Listen and Pay Attention
  • 23. Be Timely
  • 24. Be Timely
  • 25. Be Transparent
  • 26. Be Transparent
  • 27. Be Transparent
  • 28. Create the Sale
  • 29. Maximize OpportunityMaximize opportunities at trade shows by:• Announcing new products and sharing updates via social media• Keeping tabs on your potential partners online and looking for opportunities to meet directly• Reporting on industry news FIRST and providing your expert analysis on these updates
  • 30. Real Time Marketing Recap• By listening, engaging and reacting to customers in the real time, companies have a great opportunity to enhance customer service and engagement• Real time marketing gives companies the ability to be more visible, share instantaneously, show transparency and most importantly, build brand loyalty
  • 31. Misty & Dave
  • 32. Content Strategy Condensed
  • 33. The Three ENCYs of Content Strategy
  • 34. The Three ENCYs of Content Strategy
  • 35. The Three ENCYs of Content Strategy
  • 36. The Three ENCYs of Content Strategy
  • 37. What Makes Good Content• Strong calls to action• Content is fascinating and unique• Optimized for search engines• Content is shareable
  • 38. Content Creates Calls to Action
  • 39. Content Provides Solutions to a Need
  • 40. Content is Fascinating & Unique
  • 41. Content is Fascinating & Unique
  • 42. Optimized for Search Engines
  • 43. Content is Shareable
  • 44. Embracing Content Strategy Recap• Solid content is more important than ever• Successful content combines efficiency, consistency & frequency• Strong content speaks to your goals, offers solutions, fascinates and is easily found/shared
  • 45. Melanie & Josh
  • 46. Making Your Efforts Effective
  • 47. Why it was Important to your Brand
  • 48. Making Your Efforts Effective
  • 49. Why it is Important to Your Brand
  • 50. There’s No One Size Fits All
  • 51. Understand the Landscape
  • 52. Emphasis on Social Search
  • 53. Monitor Conversations
  • 54. Listen to the Data
  • 55. Tracking Methods
  • 56. Use Data to Help Content Strategy
  • 57. Calling for Measurement Recap• Customize the metrics that are most important to your organization• Listen to the data you’ve collected• Take action based on results
  • 58. Thanks and we’ll catch you on the flippity-flop