Social Media is Everything We Do September 10, 2009

Who is thunder::tech? thunder::tech is an integrated marketing agency. We provide integrated marketing services through: Digital marketing services Branding & design Public relations Advertising 10 years in business with 20+ team members, based in Cleveland, operating nationally.

thunder::tech is an integrated marketing agency. We provide integrated marketing services through:

Digital marketing services

Branding & design

Public relations

Advertising

10 years in business with 20+ team members, based in Cleveland, operating nationally.

Jason J. Therrien President of thunder::tech Driver of the integrated model @jasontherrien Believer of the “everything we do” mantra Who’s this guy?

Jason J. Therrien

President of thunder::tech

Driver of the integrated model

@jasontherrien

Believer of the “everything we do” mantra

What is social media?::

What is social marketing? Social marketing Any two way opportunity that a company uses to interact, engage and communicate, typically in a digital format

Social marketing

Any two way opportunity that a company uses to interact, engage and communicate, typically in a digital format

http://mashable.com/2009/09/09/stats-flat-month-social-media/ Stats::

http://mashable.com/2009/09/09/stats-flat-month-social-media/

Social Media Can Damage:: Problems can spread quickly: Ex: Motrin Moms with “mommy bloggers ” Companies have no control over the public Ex: Dominos Customer Service Ex: Comcast Local / Smaller Examples

Problems can spread quickly:

Ex: Motrin Moms with “mommy bloggers ”

Companies have no control over the public

Ex: Dominos

Customer Service

Ex: Comcast

Local / Smaller Examples

(Because it is marketing….shhhh) All social strategy must maintain the elements of strong advertising campaigns: A purpose Goals and objectives Key messages Tactics Measurement Just like Marketing::

(Because it is marketing….shhhh)

All social strategy must maintain the elements of strong advertising campaigns:

A purpose

Goals and objectives

Key messages

Tactics

Measurement

Determine your appetite Understand the platforms Where are your audiences? Listen Commitment Starting::

Determine your appetite

Understand the platforms

Where are your audiences?

Listen

Commitment

Social Marketing campaigns work best when they work hand in hand with existing efforts: Integrate into other online presences Work into ads Customer service Promotion Hiring Integrate!

Social Marketing campaigns work best when they work hand in hand with existing efforts:

Integrate into other online presences

Work into ads

Customer service

Promotion

Hiring

Brothers At War An independent documentary marketed primarily through grass roots marketing Case Study::

Brothers At War

An independent documentary

marketed primarily through

grass roots marketing

Positively Cleveland The convention and visitors bureau for Greater Cleveland Case Study::

Positively Cleveland

The convention and visitors

bureau for Greater Cleveland

Jakprints One of the world’s largest quick production print and apparel shops Case Study::

Jakprints

One of the world’s largest

quick production print and

apparel shops

Integrate or die Mobility Customer service is the new salesperson Marketing IS everything we do It’s about the consumer. The Future::

Integrate or die

Mobility

Customer service is the new salesperson

Marketing IS everything we do

It’s about the consumer.

Feel free to contact us at anytime:: On the Web: www.thundertech.com Our Blog: chatter.thundertech.com Twitter: @thundertech, @jasontherrien Thank You!

Feel free to contact us at anytime::

On the Web: www.thundertech.com

Our Blog: chatter.thundertech.com

Twitter: @thundertech, @jasontherrien