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Social Media Is Everything

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This presentation on social media marketing was presented by thunder::tech President Jason Therrien to a MBA-level class at Case Western Reserve University.

This presentation on social media marketing was presented by thunder::tech President Jason Therrien to a MBA-level class at Case Western Reserve University.

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Transcript

  • 1. Social Media is Everything We Do September 10, 2009
  • 2. Who is thunder::tech?
    • thunder::tech is an integrated marketing agency. We provide integrated marketing services through:
      • Digital marketing services
      • Branding & design
      • Public relations
      • Advertising
    • 10 years in business with 20+ team members, based in Cleveland, operating nationally.
  • 3.
    • Jason J. Therrien
    • President of thunder::tech
    • Driver of the integrated model
    • @jasontherrien
    • Believer of the “everything we do” mantra
    Who’s this guy?
  • 4. What is social media?::
  • 5. What is social marketing?
    • Social marketing
      • Any two way opportunity that a company uses to interact, engage and communicate, typically in a digital format
  • 6.
    • http://mashable.com/2009/09/09/stats-flat-month-social-media/
    Stats::
  • 7. Social Media Can Damage::
    • Problems can spread quickly:
      • Ex: Motrin Moms with “mommy bloggers ”
    • Companies have no control over the public
      • Ex: Dominos
    • Customer Service
      • Ex: Comcast
    • Local / Smaller Examples
  • 8.
    • (Because it is marketing….shhhh)
    • All social strategy must maintain the elements of strong advertising campaigns:
    • A purpose
    • Goals and objectives
    • Key messages
    • Tactics
    • Measurement
    Just like Marketing::
  • 9.
    • Determine your appetite
    • Understand the platforms
    • Where are your audiences?
    • Listen
    • Commitment
    Starting::
  • 10.
    • Social Marketing campaigns work best when they work hand in hand with existing efforts:
        • Integrate into other online presences
        • Work into ads
        • Customer service
        • Promotion
        • Hiring
    Integrate!
  • 11.
    • Brothers At War
    • An independent documentary
    • marketed primarily through
    • grass roots marketing
    Case Study::
  • 12.
    • Positively Cleveland
    • The convention and visitors
    • bureau for Greater Cleveland
    Case Study::
  • 13.
    • Jakprints
    • One of the world’s largest
    • quick production print and
    • apparel shops
    Case Study::
  • 14.
    • Integrate or die
    • Mobility
    • Customer service is the new salesperson
    • Marketing IS everything we do
    • It’s about the consumer.
    The Future::
  • 15.
    • Feel free to contact us at anytime::
      • On the Web: www.thundertech.com
      • Our Blog: chatter.thundertech.com
      • Twitter: @thundertech, @jasontherrien
    Thank You!