Social Media Is Everything

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This presentation on social media marketing was presented by thunder::tech President Jason Therrien to a MBA-level class at Case Western Reserve University.

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Social Media Is Everything

  1. 1. Social Media is Everything We Do September 10, 2009
  2. 2. Who is thunder::tech? <ul><li>thunder::tech is an integrated marketing agency. We provide integrated marketing services through: </li></ul><ul><ul><li>Digital marketing services </li></ul></ul><ul><ul><li>Branding & design </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>10 years in business with 20+ team members, based in Cleveland, operating nationally. </li></ul>
  3. 3. <ul><li>Jason J. Therrien </li></ul><ul><li>President of thunder::tech </li></ul><ul><li>Driver of the integrated model </li></ul><ul><li>@jasontherrien </li></ul><ul><li>Believer of the “everything we do” mantra </li></ul>Who’s this guy?
  4. 4. What is social media?::
  5. 5. What is social marketing? <ul><li>Social marketing </li></ul><ul><ul><li>Any two way opportunity that a company uses to interact, engage and communicate, typically in a digital format </li></ul></ul>
  6. 6. <ul><li>http://mashable.com/2009/09/09/stats-flat-month-social-media/ </li></ul>Stats::
  7. 7. Social Media Can Damage:: <ul><li>Problems can spread quickly: </li></ul><ul><ul><li>Ex: Motrin Moms with “mommy bloggers ” </li></ul></ul><ul><li>Companies have no control over the public </li></ul><ul><ul><li>Ex: Dominos </li></ul></ul><ul><li>Customer Service </li></ul><ul><ul><li>Ex: Comcast </li></ul></ul><ul><li>Local / Smaller Examples </li></ul>
  8. 8. <ul><li>(Because it is marketing….shhhh) </li></ul><ul><li>All social strategy must maintain the elements of strong advertising campaigns: </li></ul><ul><li>A purpose </li></ul><ul><li>Goals and objectives </li></ul><ul><li>Key messages </li></ul><ul><li>Tactics </li></ul><ul><li>Measurement </li></ul>Just like Marketing::
  9. 9. <ul><li>Determine your appetite </li></ul><ul><li>Understand the platforms </li></ul><ul><li>Where are your audiences? </li></ul><ul><li>Listen </li></ul><ul><li>Commitment </li></ul>Starting::
  10. 10. <ul><li>Social Marketing campaigns work best when they work hand in hand with existing efforts: </li></ul><ul><ul><ul><li>Integrate into other online presences </li></ul></ul></ul><ul><ul><ul><li>Work into ads </li></ul></ul></ul><ul><ul><ul><li>Customer service </li></ul></ul></ul><ul><ul><ul><li>Promotion </li></ul></ul></ul><ul><ul><ul><li>Hiring </li></ul></ul></ul>Integrate!
  11. 11. <ul><li>Brothers At War </li></ul><ul><li>An independent documentary </li></ul><ul><li>marketed primarily through </li></ul><ul><li>grass roots marketing </li></ul>Case Study::
  12. 12. <ul><li>Positively Cleveland </li></ul><ul><li>The convention and visitors </li></ul><ul><li>bureau for Greater Cleveland </li></ul>Case Study::
  13. 13. <ul><li>Jakprints </li></ul><ul><li>One of the world’s largest </li></ul><ul><li>quick production print and </li></ul><ul><li>apparel shops </li></ul>Case Study::
  14. 14. <ul><li>Integrate or die </li></ul><ul><li>Mobility </li></ul><ul><li>Customer service is the new salesperson </li></ul><ul><li>Marketing IS everything we do </li></ul><ul><li>It’s about the consumer. </li></ul>The Future::
  15. 15. <ul><li>Feel free to contact us at anytime:: </li></ul><ul><ul><li>On the Web: www.thundertech.com </li></ul></ul><ul><ul><li>Our Blog: chatter.thundertech.com </li></ul></ul><ul><ul><li>Twitter: @thundertech, @jasontherrien </li></ul></ul>Thank You!

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