Mobile Marketing Presentation

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thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.

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  • Mobile Marketing Presentation

    1. 1. Mobile Marketing April 13, 2011
    2. 2. Howdy!
    3. 3. Themes:: <ul><li>Always On Delivery </li></ul><ul><li>User Interface </li></ul><ul><li>Internet of Things </li></ul><ul><li>Heads Down Culture </li></ul>
    4. 4. Marketing Integration:: MOBILE INTERACTIVE FLASH PRINT DESIGN PUBLIC RELATIONS ADVERTISING VIDEO SOCIAL MEDIA EVENT MARKETING PACKAGE DESIGN NAMING WEB DESIGN LOGO DESIGN INTEGRATED MARKETING Apps, SMS, Sites, QR, Video, Pictures, Social, Search, Location, Video, etc.
    5. 5. <ul><li>Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video. </li></ul><ul><li>“ Don’t tell me, show me.” </li></ul>Video killed the owner’s manual::
    6. 6. Application Usage for Mobile Phone Users Always On Delivery:: Source: web.resourceshelf.com
    7. 7. Most Important Mediums for Accessing Breaking News Mashable/Mobile Handmark 2010 Survey Always On Delivery::
    8. 8. <ul><li>Users expect consistency and ease of use in BOTH their desktop and mobile experiences </li></ul><ul><li>If you build it WELL, they will come </li></ul>User Interface::
    9. 9. User Interface for Mint.com User Interface::
    10. 10. User Interface for foursquare.com statistics User Interface::
    11. 11. Mobile Websites for Various SmartPhones Interface Frontiers::
    12. 12. <ul><li>You transmit data about yourself whether you know it or not. </li></ul><ul><li>“ Online = Offline” </li></ul>Internet of Things::
    13. 13. Nike+ Interactive Running Shoes Internet of Things::
    14. 14. Heads Down Culture::
    15. 15. <ul><li>47% of US teens say their social life would end or be worsened without their cell phone </li></ul><ul><li>57% credit their mobile device with improving their life </li></ul><ul><li>Four out of five teens (17 million) carry a wireless device (40% increase since 2004) </li></ul>Generation “C”:: Source: Harris Interactive
    16. 16. <ul><li>Always On Delivery </li></ul><ul><li>User Interface </li></ul><ul><li>Internet of Things </li></ul><ul><li>Heads Down Culture </li></ul>Recap::
    17. 17. <ul><li>Thank you! </li></ul><ul><li>[email_address] </li></ul><ul><li>@jasontherrien </li></ul>

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