How to use social networking to benefit your business

Web design and development Graphic design Interactive media Video thunder::tech is an integrated marketing agency that provides services in: Public relations Social media Advertising Search Engine Marketing (SEM) About thunder::tech

Web design and development

Graphic design

Interactive media

Video

thunder::tech is an integrated marketing agency that provides services in:

Public relations

Social media

Advertising

Search Engine Marketing (SEM)

Why we’re here today

Social networks are online communities which allow individuals to engage and develop relationships with other users through the publishing of content. Popular social networks include Facebook, MySpace and LinkedIn. Social networking defined

Social networks are online communities which allow individuals to engage and develop relationships with other users through the publishing of content. Popular social networks include Facebook, MySpace and LinkedIn.

The benefit

Have a strategic plan Do your homework first.

Do your homework first.

Have a strategic plan Remember the purpose of social media – using multi-way conversations to: Improve relationships Create customer engagement Build community Recruit employees or brand advocates

Remember the purpose of social media – using multi-way conversations to:

Improve relationships

Create customer engagement

Build community

Recruit employees or brand advocates

Have a strategic plan When creating a strategy, make sure you have: An understanding of the platforms Knowledge of where your target audience communicates A dedicated staff member or team to oversee the pages A daily time commitment

When creating a strategy, make sure you have:

An understanding of the platforms

Knowledge of where your target audience communicates

A dedicated staff member or team to oversee the pages

A daily time commitment

Have a strategic plan In order to measure success, you have to determine your metrics, which should align with your business goals. Corporate reputation Conversation Customer relationships Web site traffic/ conversions Increased awareness Sales SEO ranking Cost savings Lead generation

In order to measure success, you have to determine your metrics, which should align with your business goals.

Corporate reputation

Conversation

Customer relationships

Web site traffic/ conversions

Increased awareness

Sales

SEO ranking

Cost savings

Lead generation

Chick-fil-A – Facebook fan page Put customers first Be responsive and real. www.facebook.com/notes.php?id =21543405100#/ChickfilA

Chick-fil-A – Facebook fan page

Be responsive and real.

Put customers first Offer a platform for your audience to easily engage with your brand. Columbus Marathon – Tweet My Time www.tweetmytime.com

Offer a platform for your audience to easily engage with your brand.

Put customers first Listen. Starbucks – My Starbucks Idea www.mystarbucksidea.com

Listen.

Put customers first Don’t be afraid to fail. Ford Fiesta– Fiesta Movement As of Oct. 2, 2009: 3 million YouTube views thus far 500,000+ Flickr views 3 million+ Twitter impressions 50,000 interested potential customers, 97% of which don’t own a Ford currently. - mashable.com www.FiestaMovement.com

Don’t be afraid to fail.

As of Oct. 2, 2009:

3 million YouTube views thus far

500,000+ Flickr views

3 million+ Twitter impressions

50,000 interested potential customers, 97% of which don’t own a Ford currently.

- mashable.com

Evaluate success There is no magic number or equation to evaluate success.

There is no magic number or equation to evaluate success.

Evaluate success Qualitative measurement – interaction, loyalty, feedback Be a part of the conversation. Are you building relationships with your target audience? Are you participating in conversation? Are you sharing rather than shouting? Know what others are saying about you. Is conversation surrounding your company increasing? How does online conversation about your company compare with that of your competitors? Sentiment – how do positive comments about your company compare with negative comments?

Qualitative measurement

– interaction, loyalty, feedback

Be a part of the conversation.

Are you building relationships with your target audience?

Are you participating in conversation?

Are you sharing rather than shouting?

Know what others are saying about you.

Is conversation surrounding your company increasing?

How does online conversation about your company compare with that of your competitors?

Sentiment – how do positive comments about your company compare with negative comments?

Evaluate success Quantitative measurement - sales, new leads Is your target audience participating on your online networks? How much online activity has taken place as a result of your initiatives? Has any conversation led to direct sales?

Quantitative measurement

- sales, new leads

Is your target audience participating on your online networks?

How much online activity has taken place as a result of your initiatives?

Has any conversation led to direct sales?

What you can do Begin slowly and realistically Be consistent Learn by doing Make sure your online efforts can be supported by your sales team Make sure your social media initiatives work in conjunction with your other marketing efforts

Begin slowly and realistically

Be consistent

Learn by doing

Make sure your online efforts can be supported by your sales team

Make sure your social media initiatives work in conjunction with your other marketing efforts

… Short-term objectives can have a long-term payoff Remember… Loyalty Awareness Trust Interaction

… Short-term objectives can have a long-term payoff

Loyalty

Awareness

Trust

Interaction

Questions? The End

Questions?

Contact Us thunder::tech 3635 Perkins Ave., Studio 5 216.391.2255 Web site: www.thundertech.com Blog: chatter.thundertech.com Twitter: http://twitter.com/thundertech