2011 Marketing Trends Breakfast Event
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2011 Marketing Trends Breakfast Event

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We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011. ...

We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011.

Sixty professionals gathered to learn about the emerging marketing trends that thunder::tech predicts will flourish this year.

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2011 Marketing Trends Breakfast Event 2011 Marketing Trends Breakfast Event Presentation Transcript

  • 2011 Marketing Trends Breakfast
    January 18, 2011
  • Howdy! And welcome!
    Tweet while you’re here!
    @thundertech
    #ttrends
  • Themes::
    • Time Starvation
    • Recessionary Thinking
    • Innovation
    • Customer Service 2.0
    • Social Strategy
  • Marketing Integration::
    PUBLICRELATIONS
    EVENT MARKETING
    ADVERTISING
    SOCIALMEDIA
    VIDEO
    INTEGRATEDMARKETING
    INTERACTIVEFLASH
    BRANDING
    NAMING
    WEB DESIGN
    PACKAGEDESIGN
    LOGO DESIGN
    PRINTDESIGN
  • Content Strategy::
    Interaction with content has changed
    greatly over the past year with the
    rising use of social networking, mobile
    applications and video.
    “Don’t tell me, show me.”
  • Content Strategy::
    Most Important Mediums for Accessing Breaking News
    Mashable/Mobile
    Handmark 2010 Survey
  • Content Strategy::
    Clear goals need to be set that consider
    the audience and their distinct usage
    habits.
    “It’s not what you say, but how
    you say it.”
  • Content Strategy::
    Online users desire consistent, relevant and up-to-the-minute content.
    More Channels = Less Time
  • YOUR
    WEBSITE
    BLOG
    POSTS
    CONTENT
    STRATEGY
    YOUTUBE
    CHANNEL
    TWITTER &
    FACEBOOK
    TRADESHOW
    PRESENTATION
    TV
    COMMERCIAL
    Content Strategy::
  • User Interface::
    Users expect consistency and ease of
    use in BOTH their desktop and mobile
    experiences
    If you build it WELL, they will come
  • What it means for you::
    If technology changes, you should at least
    be aware
    Existing technology (Flash, etc) is still viable,
    but know about changes (HTML5, CSS3)
    Consider how video, social media and
    polls could make your online presence
    more engaging
  • User Interface::
  • User Interface::
    User Interface for Mint.com
  • User Interface::
    User Interface forfoursquare.com statistics
  • The New Era of Media Relations::
    Traditional and online media relations
    will continue to merge as journalists
    take the conversation online through
    blogs, social networks and other tools.
    The lead is now the story.
  • The New Era of Media Relations::
  • Internet of Things::
    You transmit data about yourself
    whether you know it or not. Users
    will have to find ways to control
    that data flow.
    Something wonderful has
    happened…Number 5 is alive!
  • What it means for you::
    Prompted and unprompted device
    and location interactions
    Ability to see where your
    customers are at any time
    Big Brother effect?
  • Internet of Things::
    Nike+ Interactive Running Shoes
    Near Field Communication (NFC)
  • Internet of Things::
    Health Care Applications
  • Mobility::
    Whether your head is down or you
    are checking a score during a
    meeting, you are using your mobile
    device now more than ever.
  • Mobility::
    47% of US teens say their social life would end or be worsened without their cell phone
    57% credit their mobile device with improving their life
    Four out of five teens (17 million) carry a wireless device (40% increase since 2004)
    Source: Harris Interactive
  • What it means for you::
    Instant accessibility to
    influencers/customers
    Adapting existing information,
    not rebuilding it
    Constantly changing possibilities
    (NFC)
  • Mobility::
  • Mobility::
    Really: New Windows Phone Official Ad
    http://www.youtube.com/watch?v=EHlN21ebeak
  • Mobility::
    Application Usage for Mobile Phone Users
    Source: web.resourceshelf.com
  • Customer Engagement::
    Online interaction is the key to
    enhanced customer service.
    In order to engage, you first have
    to listen.
  • Customer Engagement::
    Customer Engagement forDell’s Social Media Sites
  • Customer Engagement::
    United Breaks Guitars
    http://www.youtube.com/watch?v=5YGc4zOqozo
  • Customer Engagement::
    Customer Engagement forApple Genius Bar, Klout
  • Recap::
    • Time Starvation
    • Recessionary Thinking
    • Innovation
    • Customer Service 2.0
    • Social Strategy
  • Thank You!