2011 Marketing Trends Breakfast Event

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We held our first event of the year: The 2011 Marketing Trends Breakfast at the Hilton Garden Inn on Jan. 18, 2011.

Sixty professionals gathered to learn about the emerging marketing trends that thunder::tech predicts will flourish this year.

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  • 2011 Marketing Trends Breakfast Event

    1. 1. 2011 Marketing Trends Breakfast<br />January 18, 2011<br />
    2. 2. Howdy! And welcome!<br />Tweet while you’re here! <br />@thundertech <br />#ttrends<br />
    3. 3. Themes::<br /><ul><li> Time Starvation
    4. 4. Recessionary Thinking
    5. 5. Innovation
    6. 6. Customer Service 2.0
    7. 7. Social Strategy</li></li></ul><li>Marketing Integration::<br />PUBLICRELATIONS<br />EVENT MARKETING<br />ADVERTISING<br />SOCIALMEDIA<br />VIDEO<br />INTEGRATEDMARKETING<br />INTERACTIVEFLASH<br />BRANDING<br />NAMING<br />WEB DESIGN<br />PACKAGEDESIGN<br />LOGO DESIGN<br />PRINTDESIGN<br />
    8. 8. Content Strategy::<br />Interaction with content has changed<br />greatly over the past year with the<br />rising use of social networking, mobile<br />applications and video.<br />“Don’t tell me, show me.”<br />
    9. 9. Content Strategy::<br />Most Important Mediums for Accessing Breaking News <br />Mashable/Mobile<br />Handmark 2010 Survey<br />
    10. 10. Content Strategy::<br />Clear goals need to be set that consider<br />the audience and their distinct usage<br />habits.<br />“It’s not what you say, but how <br />you say it.”<br />
    11. 11. Content Strategy::<br />Online users desire consistent, relevant and up-to-the-minute content.<br />More Channels = Less Time<br />
    12. 12. YOUR<br />WEBSITE<br />BLOG<br />POSTS<br />CONTENT<br />STRATEGY<br />YOUTUBE<br />CHANNEL<br />TWITTER &<br />FACEBOOK<br />TRADESHOW<br />PRESENTATION<br />TV<br />COMMERCIAL<br />Content Strategy::<br />
    13. 13. User Interface::<br />Users expect consistency and ease of<br />use in BOTH their desktop and mobile<br />experiences<br />If you build it WELL, they will come<br />
    14. 14. What it means for you::<br />If technology changes, you should at least<br />be aware<br />Existing technology (Flash, etc) is still viable,<br />but know about changes (HTML5, CSS3)<br />Consider how video, social media and<br />polls could make your online presence<br />more engaging<br />
    15. 15. User Interface::<br />
    16. 16. User Interface::<br />User Interface for Mint.com<br />
    17. 17. User Interface::<br />User Interface forfoursquare.com statistics<br />
    18. 18. The New Era of Media Relations::<br />Traditional and online media relations<br />will continue to merge as journalists<br />take the conversation online through<br />blogs, social networks and other tools. <br />The lead is now the story. <br />
    19. 19. The New Era of Media Relations::<br />
    20. 20. Internet of Things::<br />You transmit data about yourself<br />whether you know it or not. Users<br />will have to find ways to control<br />that data flow.<br />Something wonderful has<br />happened…Number 5 is alive!<br />
    21. 21. What it means for you::<br />Prompted and unprompted device<br />and location interactions<br />Ability to see where your<br />customers are at any time<br />Big Brother effect?<br />
    22. 22. Internet of Things::<br />Nike+ Interactive Running Shoes <br />Near Field Communication (NFC)<br />
    23. 23. Internet of Things::<br />Health Care Applications<br />
    24. 24. Mobility::<br />Whether your head is down or you<br />are checking a score during a<br />meeting, you are using your mobile<br />device now more than ever.<br />
    25. 25. Mobility::<br />47% of US teens say their social life would end or be worsened without their cell phone<br />57% credit their mobile device with improving their life<br />Four out of five teens (17 million) carry a wireless device (40% increase since 2004)<br />Source: Harris Interactive<br />
    26. 26. What it means for you::<br />Instant accessibility to<br />influencers/customers<br />Adapting existing information,<br />not rebuilding it<br />Constantly changing possibilities<br />(NFC)<br />
    27. 27. Mobility::<br />
    28. 28. Mobility::<br />Really: New Windows Phone Official Ad<br />http://www.youtube.com/watch?v=EHlN21ebeak<br />
    29. 29. Mobility::<br />Application Usage for Mobile Phone Users<br />Source: web.resourceshelf.com<br />
    30. 30. Customer Engagement::<br />Online interaction is the key to<br />enhanced customer service.<br />In order to engage, you first have<br />to listen.<br />
    31. 31. Customer Engagement::<br />Customer Engagement forDell’s Social Media Sites<br />
    32. 32. Customer Engagement::<br />United Breaks Guitars<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
    33. 33. Customer Engagement::<br />Customer Engagement forApple Genius Bar, Klout<br />
    34. 34. Recap::<br /><ul><li>Time Starvation
    35. 35. Recessionary Thinking
    36. 36. Innovation
    37. 37. Customer Service 2.0
    38. 38. Social Strategy</li></li></ul><li>Thank You!<br />

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