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Slide from Start it Up, Power it Up #4 by thumbsup.in.th

Slide from Start it Up, Power it Up #4 by thumbsup.in.th

Speaker: Mr.Lichi Wu

More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/

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    Millennial Media - How to Monetize Your Apps Millennial Media - How to Monetize Your Apps Presentation Transcript

    • Thumbsup  |  May,  2013  MONETIZE  YOUR  APPS!  
    • Introduc7ons  Lichi  Wu  Director,  Mone:za:on  Solu:ons  –  APAC    Connect  with  Us:  lwu@millennialmedia.com  @lichiwu  @millennialmedia    Get  Started:  mMedia.com    
    • Have  a  Mone7za7on  Plan  It’s  never  to  early  to  start  thinking  about  how  you’ll  mone7ze  your  applica7on.      Think  of  mone7za7on  as  a  product  feature.    
    • Mobile  Apps  &  Media  Media  Makes  Money  Mobile  Apps    Are  Media  
    • Exponential Growth of Mobile!Android  “phone”  adop7on  has  ramped  even  faster  –  nearly  6x  iPhone  
    • Exponential Growth of Mobile!1.1B  Global  Smartphone  Subscribers    42%  Growth    Q4:12  @  Only  17%  of  Mobile  Subscribers  
    • Mobile  Consump7on  Versus  Other  Major  Media    Year  over  Year,  Growth  of  Time  Spent  on  Mobile  Has  Exceeded  Television  
    • Know  Your  Users  to  Grow  Your  Opportunity  Where  are  they  located?  What  devices  do  they  use?  What  opera7ng  system  do  they  use?  How  long  do  they  stay?  How  ocen  do  they  use  your  app?  
    • Which  Mone7za7on  Strategy  is  Right  for  You?  Paid  Downloads  §  Mone:ze  on  the  front  end,  but  the  plaJorm  takes  30%.  §  Develop  loyal  user  base,  but  it’s  harder  to  scale.  §  Less  compe::on  in  the  app  stores,  but  HIGHER  expecta:ons  from  users  ul:mately  sets  the  stage  for    mone:za:on.  VS  In-­‐App  Purchases   Mobile  Adver7sing  §  Na:ve  in-­‐game  enhancements  to  drive  up-­‐sales;  Seeing  broad  range  from    $0.99-­‐$99.  §  Examples  include  weapons,  hints,  level-­‐ups,  Avatars,  etc.  §  Hard  to  find  sweet  spot  for  “whales”  without  driving  away  minnows.  §  Mone:ze  your  non-­‐spending  users  —  “The  99%”  §  Plug-­‐n-­‐play  banners,  rich  media  &  video  ads  §  Deliver  targeted  ads  via  loca:on  &  demographic  metadata  VS  
    • Which  Mone7za7on  Strategy  is  Right  for  You?  Paid  Downloads  §  Mone:ze  on  the  front  end,  but  the  plaJorm  takes  30%  §  Develop  loyal  user  base,  but  it’s  harder  to  scale  §  Less  compe::on  in  the  app  stores,  but  HIGHER  expecta:ons  from  users  ul:mately  sets  the  stage  for    mone:za:on  In-­‐App  Purchases   Mobile  Adver7sing  §  Na:ve  in-­‐game  enhancements  to  drive  up-­‐sales;  Seeing  broad  range  from    $0.99-­‐$99  §  Examples  include  weapons,  hints,  level-­‐ups,  Avatars,  etc.  §  Hard  to  find  sweet  spot  for  “whales”  without  driving  away  minnows.  §  Mone:ze  your  non-­‐spending  users  —  “The  99%”  §  Plug-­‐n-­‐play  banners,  rich  media  &  video  ads  §  Deliver  targeted  ads  via  loca:on  &  demographic  metadata  How  About  All  Three?  
    • Real World Examples!Paid  Apps   In-­‐App  Purchases   Mobile  Adver7sing  
    • Paid  Applica7ons  Would  you  pay?  
    • In-­‐App  Purchases  Virtual  Goods  &    Extra  Features  §  Coins  §  Avatars  §  Level  Ups  Subscrip7ons  §  Magazines  §  Newspapers  
    • Mobile  Adver7sing  Source:  eMarketer,  Dec  2012  Mobile  Adver7sing  is  a  $8.41B  Market  Worldwide  
    • Work  With  A  Trusted,  Independent  Industry  Leader    Source:  IDC,  December  2011  MOBILE  DISPLAY  ADVERTISING  MARKET  SHARE  Mobile-­‐First  Focus  §  Founded  in  2006  by  mobile,  adver:sing  and  media  innovators  §  Not  part  of  a  major  PC  internet  portal  or  search  engine  §  We  don’t  sell  handsets  or  own  an  app  store  §  Mobile  adver:sing  is  what  we  do  
    • Your  Partners  Should  Be  More  Than  One  Dimensional  Fill  Rate  •  Campaign  diversity  •  Ability  to  deliver  brand  &  performance  campaigns  across  all  pricing  models  Adver7ser  Quality  •  Premium  adver:ser    demand  •  Adver:sers  span  all  adver:sing  ver:cals  eCPM  •  Brand  focus  •  Rich  media  crea:ve  execu:ons  •  Advanced  targe:ng  solu:ons  
    • Have  A  Plan  DON’T  WAIT  UNTIL  THE  LAST  MINUTE  §  Integrate  ads  early  in  your  development  process    §  Include  ads  as  part  of  your  tes:ng  plan    §  We’re  here  to  help  every  step  of  the  way  
    • Enable  All  Ad  Formats  To  Make  More  Money  BANNERS  1   RICH  MEDIA  2   3  INTERACTIVE  VIDEO  
    • Banner  Ads  WHY  ADVERTISERS  USE  BANNER  ADS  To  connect  with  their  target  audiences  economically  and  efficiently  across  a  broad  range  of  inventory  YOUR  OPPORTUNITY  §  Exposure  to  both  premium  performance  and  brand  adver:sers  §  Ads  typically  provide  higher  fill  rates  
    • Rich  Media  Ads  WHY  ADVERTISERS  USE  RICH  MEDIA  ADS  YOUR  OPPORTUNITY  §  Exposure  to  premium  brand  adver:sers  §  Ads  typically  provide  higher  eCPMs  §  A  high  visibility  opportunity  that  maximizes  exposure  and  creates  buzz  for  brands  §  A  flexible  ad  format,  offering  a  wide  variety  of  features  and  ac:ons  that  can  be  layered  within  the  experience  
    • Interac7ve  Video  Ads  WHY  ADVERTISERS  USE    INTERACTIVE  VIDEO  ADS  YOUR  OPPORTUNITY  §  Exposure  to  premium  brand  adver:sers  §  Ads  typically  provide  excep:onally  high  eCPMs  §  Available  for  iOS  and  Android  §  To  capture  the  ajen:on  of  their  target  audience  and  inspire  ac:on  §  The  variety  of  interac:ve  features,  from  m-­‐commerce  to  social,  empowers  brands  to  build  a  brand  experience  that  can  only  be  delivered  via  mobile  EXPERIENCE  IT  
    • The  Importance  of  Ad  Placement  EFFECTIVE  PLACEMENT  §  Ads  that  are  not  intrusive,  but  clearly  visible.  §  Ads  that  are  appropriately  sized.  §  Ads  that  use  the  appropriate  transi:on  or  open  space  on  the  page.  §  Only  one  ad  on  a  page.  INEFFECTIVE  PLACEMENT  §  Ads  that  are  placed  near  ac:on  bujons  or  interfere  with  user  experience.  §  Ads  in  a  loca:on  that  can  contribute  to  accidental,  “fat  finger”  clicks  §  Ads  that  are  cut  off  or  have  poor  resolu:on.  VS  
    • Make  Your  Inventory  Stand  Out  § High  volume  and  click  through  rate    § Enable  engaging  rich  media  and  video  ad  units    § Pass  available  metadata  –  data  that  your  users  have  agreed  to  share  with  your  applica:on  and  given  you  permission  to  share  with  us.  This  includes  loca:on,  gender,  age  and  income.    § Integrate  ads  early  in  your  development  process  and  include  adver:sing  in  your  tes:ng  plan.    
    • Why  Millennial  Media  Proven  Technology  Mobile  adver:sing  is  our  singular  focus.  From  innova:ve  SDKs  to  insighJul  repor:ng,  our  technology  backbone  can  help  power  your  business.  Developer  Focused    Comprehensive  suite  of  mobile  adver:sing    and  mone:za:on  tools  to  drive  revenue  and  downloads.    Cross-­‐Plakorm  We  support  iOS,  Android,  Windows  Phone,  mobile  web  and  more  across  more  than  7,500  devices  from  smartphones,  to  tablets,  to  feature  phones.  Extensive  Support    Deep  exper:se  in  mobile  and  technology,  coupled  with  flexible  full-­‐  and  self-­‐service  adver:sing  and  mone:za:on  solu:ons.    
    • Proven  Mobile  Plakorm  
    • Mone7za7on  Tools  for  Developers  Client  Ads  Sell  ad  campaigns  to  your  own  clients  and  use  our  ad-­‐serving  technology  to  run  them  in  your  app  In-­‐app  Adver7sing    Leverage  our  mobile  adver:sing  plaJorm  to  put  ads  from  our  premium  adver:sers  in  your  app.    House  Ads  Create  an  ad  campaign  to  promote  your  apps  on  your  own  inventory  GROW  YOUR  BUSINESS  WITH  IN-­‐APP  ADVERTISING  
    • Adver7sing  Tools  for  Developers  Control  Mobile  Ad  Crea7ve  Use  the  crea:ve  gallery  to  upload,  create  and  organize  your  mobile  banner  ads.  Reach  Your  Target  Audience    Leverage  a  variety  of  targe:ng  op:ons  -­‐  including  geographic,  OS,  OS  version  and  device  type  -­‐to  ensure  your  message  reaches  the  right  mobile  users.    Track  &  Measure  Campaigns  Get  the  campaign  insights  and  repor:ng  you    need  to  make  smart  adver:sing  decisions.    Easy-­‐to-­‐Manage  Ad  Campaigns  An  effec:ve  mobile  adver:sing  solu:on  that  allows  you  to  easily  put  money  earned  from  mone:zing  applica:ons  with  us  toward  your  own  mobile  adver:sing  efforts.  DRIVE  DOWNLOADS  &  ACQUIRE  NEW  USERS  WITH  MOBILE  ADVERTISING  
    • Lichi  Wu  Director  of  Global  Mone:za:on  Solu:ons,  APAC  lwu@MillennialMedia.com  @lichiwu    THANK  YOU!  Please  visit  mMedia.com  to  get  started  today.    Receive  a  $100  mMedia  adver:sing  credit  when  you  spend  $1  to  drive  installs  of  your  app.  Use  promo  code  GMS!13LW^k  when  you  create  a  mobile  ad  campaign  on  mMedia.com.    Limited  Time  Offer  for  PlugFest  Anendees!