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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Customer Journey of Retargeting PotenBal Customers Visit your site Leave your site PotenBal Customers RetargeBng ad captures Later they surf the web, then converts into loyal their interest your ad will display on customer other sites
PosiBve Results of Facebook Ad Exchange • 16X Return on investment in Facebook Exchange ads for its clients • Clients averaged a click through rate of 6.65% on Facebook Exchange ads, compared to 6.41% on Google’s Ads • 2.2X higher post-‐click conversion rates, and 6.5X less cost per click-‐through order than on tradiHonal ad exchanges. Source: hKp://techcrunch.com/2012/09/13/facebook-‐exchange-‐results/
Cost per Action Campaigns What is a cost per action? Cost per ‘Click’ Cost per ‘View’ Cost per ‘Like’ Cost per Cost per ‘Lead’ Cost per ‘Sale’ ‘Action’ Cost per ‘E-‐mail’ Cost per ‘Download’ Cost per ‘Call’
Facebook Commerce by the numbers Source: hKp://socialmediainﬂuence.com/2011/07/14/infographic-‐the-‐history-‐of-‐f-‐commerce/
Personalized Ad User logged in to the Facebook page and saw a personalized ad to this prospect Then leaves to browse other websites Prospect browses products on your site One click brings them back directly to your purchase page
Web Retargeting VS. Facebook Ad Exchange Both web retargeting and Facebook Exchange have their strengths and are tremendously eﬀective marketing channels Source: hKp://blog.adroll.com/leveraging-‐behemoths