Digital mattersq2 2013-update-trends
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  • 1. Internet Audience in Thailand Q2 2013 Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.
  • 2. Digital Analytics User Experience Search Optimization Local Representative for
  • 3. INTERNET AUDIENCE LANDSCAPE
  • 4. Overall Total Internet Audience Q2 2013 Total Internet Users (Home & Work) PC : 10.75 M (+1.88% from Q1) Average Daily Visitors: 5.28 M (+1.84% from Q1) Total Visits : 484.69 M (-9.62% from Q1) Based on comScore Thailand Data
  • 5. 55+ 45-54 35-44 25-34 15-24 19.9%20.7% 12.2% 6.6% 3.5% 2.3% 11.9% 6.6% 3.8% 2.3% Males are slightly more to be online than Females.
  • 6. Total Internet Audience Trends (000) Home & Work PC 9,400 9,600 9,800 10,000 10,200 10,400 10,600 10,800 11,000 Total Unique Visitors (000)
  • 7. Average Minutes Per Usage Day (Home & Work PC) The decline of average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access. 85.0 90.0 95.0 100.0 105.0 110.0 115.0 Jun-2012 Jul-2012 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013
  • 8. Biggest group of audience 41% of Internet Audience in Thailand is Persons 15-24 24% of Internet Audience in Thailand is Persons 25-34 Persons 55+ : 30% YoY growth of of internet audience for Home & Work 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  • 9. Top 5 Categories by Growth % (YoY) Category Q2 2012 Q2 2013 % Growth Retail - Mall 668 3,138 369% Personals 1,469 4,289 192% Job Search 26 62 133% Directories 4,876 7,691 57% Apparel 1,908 2,970 55% Q2 2012 VS Q2 2013
  • 10. Top 5 Categories by Growth % (Quarter by Quarter) Category Q1 2013 Q2 2013 % Growth Apparel 2,149 2,970 38% Platform (e.g., Disqus, Outbrain) 9,160 12,292 34% Fragrances/Cosmetics 1,122 1,439 28% Job Search 48 62 27% Family & Youth Education 471 570 21% Q1 2013 VS Q2 2013
  • 11. Male 45-54 is the highest growth segment for Apparel
  • 12. Social Network Trend Facebook still dominates the social network market in Thailand.
  • 13. Social Networking Landscape in APAC region – August 2012 Data
  • 14. Social Networking Landscape in Thailand 2013 Data % of Reach of Visitors = 94.6% (+2.2%) Average Hours Per Visitor = 8.2 (-7%)
  • 15. Facebook and Twitter Lead Most SEA Markets Except Vietnam
  • 16. Facebook Demographic Trend 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  • 17. LinkedIn Demographic Trend 0 100 200 300 400 500 600 700 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  • 18. Email
  • 19. Search Facebook still dominates the social network market in Thailand.
  • 20. Blogs Facebook still dominates the social network market in Thailand.
  • 21. DIGITAL OUTLOOK IN APAC
  • 22. Multi-Devices
  • 23. Huge opportunities for Thailand for growing of Retail Category
  • 24. “Viewable Impression” will be replaced impression soon There is only 58% of ads are seen by users
  • 25. Thank You Contact : Nuttakorn Rattanachaisit Email : Nuttakorn@predictive.co.th Mobile : 0860023644 Twitter : @Nuttakorn http://www.facebook.com/PredictiveMKT