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Internet Audience in Thailand
Q2 2013
Nuttakorn Rattanachaisit
Managing Director
Predictive Co., Ltd.
Digital Analytics
User Experience
Search Optimization
Local Representative for
INTERNET AUDIENCE
LANDSCAPE
Overall Total Internet Audience
Q2 2013
Total Internet Users (Home & Work)
PC : 10.75 M (+1.88% from Q1)
Average Daily Vis...
55+
45-54
35-44
25-34
15-24 19.9%20.7%
12.2%
6.6%
3.5%
2.3%
11.9%
6.6%
3.8%
2.3%
Males are slightly more to be online than...
Total Internet Audience Trends (000)
Home & Work PC
9,400
9,600
9,800
10,000
10,200
10,400
10,600
10,800
11,000
Total Uniq...
Average Minutes Per Usage Day
(Home & Work PC)
The decline of average minutes per usage day on Home & Work PC due to
emerg...
Biggest group of audience
41% of Internet Audience in Thailand is Persons 15-24
24% of Internet Audience in Thailand is Pe...
Top 5 Categories by Growth %
(YoY)
Category Q2 2012 Q2 2013 % Growth
Retail - Mall 668 3,138 369%
Personals 1,469 4,289 19...
Top 5 Categories by Growth % (Quarter by
Quarter)
Category Q1 2013 Q2 2013 % Growth
Apparel 2,149 2,970 38%
Platform (e.g....
Male 45-54 is the highest growth
segment for Apparel
Social Network Trend
Facebook still dominates the social network market in Thailand.
Social Networking Landscape in APAC region –
August 2012 Data
Social Networking Landscape in Thailand 2013
Data
% of Reach of Visitors = 94.6% (+2.2%)
Average Hours Per Visitor = 8.2 (...
Facebook and Twitter Lead Most SEA Markets Except Vietnam
Facebook Demographic Trend
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2...
LinkedIn Demographic Trend
0
100
200
300
400
500
600
700
Persons: 6-14
Persons: 15-24
Persons: 25-34
Persons: 35-44
Person...
Email
Search
Facebook still dominates the social network market in Thailand.
Blogs
Facebook still dominates the social network market in Thailand.
DIGITAL OUTLOOK IN APAC
Multi-Devices
Huge opportunities for Thailand for
growing of Retail Category
“Viewable Impression” will be replaced
impression soon
There is only 58% of ads are seen by users
Thank You
Contact : Nuttakorn Rattanachaisit
Email : Nuttakorn@predictive.co.th
Mobile : 0860023644
Twitter : @Nuttakorn
h...
Digital mattersq2 2013-update-trends
Digital mattersq2 2013-update-trends
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Digital mattersq2 2013-update-trends

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Transcript of "Digital mattersq2 2013-update-trends"

  1. 1. Internet Audience in Thailand Q2 2013 Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.
  2. 2. Digital Analytics User Experience Search Optimization Local Representative for
  3. 3. INTERNET AUDIENCE LANDSCAPE
  4. 4. Overall Total Internet Audience Q2 2013 Total Internet Users (Home & Work) PC : 10.75 M (+1.88% from Q1) Average Daily Visitors: 5.28 M (+1.84% from Q1) Total Visits : 484.69 M (-9.62% from Q1) Based on comScore Thailand Data
  5. 5. 55+ 45-54 35-44 25-34 15-24 19.9%20.7% 12.2% 6.6% 3.5% 2.3% 11.9% 6.6% 3.8% 2.3% Males are slightly more to be online than Females.
  6. 6. Total Internet Audience Trends (000) Home & Work PC 9,400 9,600 9,800 10,000 10,200 10,400 10,600 10,800 11,000 Total Unique Visitors (000)
  7. 7. Average Minutes Per Usage Day (Home & Work PC) The decline of average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access. 85.0 90.0 95.0 100.0 105.0 110.0 115.0 Jun-2012 Jul-2012 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013
  8. 8. Biggest group of audience 41% of Internet Audience in Thailand is Persons 15-24 24% of Internet Audience in Thailand is Persons 25-34 Persons 55+ : 30% YoY growth of of internet audience for Home & Work 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  9. 9. Top 5 Categories by Growth % (YoY) Category Q2 2012 Q2 2013 % Growth Retail - Mall 668 3,138 369% Personals 1,469 4,289 192% Job Search 26 62 133% Directories 4,876 7,691 57% Apparel 1,908 2,970 55% Q2 2012 VS Q2 2013
  10. 10. Top 5 Categories by Growth % (Quarter by Quarter) Category Q1 2013 Q2 2013 % Growth Apparel 2,149 2,970 38% Platform (e.g., Disqus, Outbrain) 9,160 12,292 34% Fragrances/Cosmetics 1,122 1,439 28% Job Search 48 62 27% Family & Youth Education 471 570 21% Q1 2013 VS Q2 2013
  11. 11. Male 45-54 is the highest growth segment for Apparel
  12. 12. Social Network Trend Facebook still dominates the social network market in Thailand.
  13. 13. Social Networking Landscape in APAC region – August 2012 Data
  14. 14. Social Networking Landscape in Thailand 2013 Data % of Reach of Visitors = 94.6% (+2.2%) Average Hours Per Visitor = 8.2 (-7%)
  15. 15. Facebook and Twitter Lead Most SEA Markets Except Vietnam
  16. 16. Facebook Demographic Trend 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  17. 17. LinkedIn Demographic Trend 0 100 200 300 400 500 600 700 Persons: 6-14 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  18. 18. Email
  19. 19. Search Facebook still dominates the social network market in Thailand.
  20. 20. Blogs Facebook still dominates the social network market in Thailand.
  21. 21. DIGITAL OUTLOOK IN APAC
  22. 22. Multi-Devices
  23. 23. Huge opportunities for Thailand for growing of Retail Category
  24. 24. “Viewable Impression” will be replaced impression soon There is only 58% of ads are seen by users
  25. 25. Thank You Contact : Nuttakorn Rattanachaisit Email : Nuttakorn@predictive.co.th Mobile : 0860023644 Twitter : @Nuttakorn http://www.facebook.com/PredictiveMKT
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