Achieving the Fast
without the Furious

      Jared M. Spool
User Interface Engineering




   What Do
 Great Teams
     D...
2
The iPod Story

            1 billion songs sold


  More than 1 billion songs sold this year


  14 million iPods sold la...
The iPod Experience




         iPod Player                              Apple Store

     iTunes Software               ...
5
Apple’s Knowledge Navigator




          1987


Apple’s Knowledge Navigator




          1987


                        ...
7
8
Who Are
   The Users?




    What Are
The Users’ Goals?




                    9
How Do They
 Break Goals Into
    Activities?




  What Are the
Contexts for Those
   Activities?




                   ...
Courtesy of Kevin Cheng, Yahoo!




Current Experience Frustration
              Eliminating



                   Increas...
What Do Great Teams Do?



Create, Promote, and
  Share a Common
 Experience Vision




                          12
13
What Do Great Teams Do?



   Celebrate Design
Problems as a Teachable
       Moment




                           14
Recommendations




What Do Great Teams Do?



  Empower To Make
 Informed Decisions




                          15
16
17
What Do Great Teams Do?



  Reach Out to All
   Design Agents




                          18
19
What Do Great Teams Do?



      Look at the Entire
      User Experience




What Do Great Teams Do?
 Create, Promote, an...
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Ui11 Spool Fast But Not Furious

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Ui11 Spool Fast But Not Furious

  1. 1. Achieving the Fast without the Furious Jared M. Spool User Interface Engineering What Do Great Teams Do? 1
  2. 2. 2
  3. 3. The iPod Story 1 billion songs sold More than 1 billion songs sold this year 14 million iPods sold last holiday season 100 sold every minute 3
  4. 4. The iPod Experience iPod Player Apple Store iTunes Software End-to-end solution iTunes Music Store Fashion statement 2 Data Centers and 300-700 Machines in 0.2 Seconds Maryland From Atlanta Data Data Center Center Boston Load Web Mixer Balancer Server 300-400 Machines 10-15 Machines 100-200 Machines 4
  5. 5. 5
  6. 6. Apple’s Knowledge Navigator 1987 Apple’s Knowledge Navigator 1987 6
  7. 7. 7
  8. 8. 8
  9. 9. Who Are The Users? What Are The Users’ Goals? 9
  10. 10. How Do They Break Goals Into Activities? What Are the Contexts for Those Activities? 10
  11. 11. Courtesy of Kevin Cheng, Yahoo! Current Experience Frustration Eliminating Increasing Delight Insights Optimizing Workflow Identifying New Opportunities Ideal Experience 11
  12. 12. What Do Great Teams Do? Create, Promote, and Share a Common Experience Vision 12
  13. 13. 13
  14. 14. What Do Great Teams Do? Celebrate Design Problems as a Teachable Moment 14
  15. 15. Recommendations What Do Great Teams Do? Empower To Make Informed Decisions 15
  16. 16. 16
  17. 17. 17
  18. 18. What Do Great Teams Do? Reach Out to All Design Agents 18
  19. 19. 19
  20. 20. What Do Great Teams Do? Look at the Entire User Experience What Do Great Teams Do? Create, Promote, and Share a Common Experience Vision Celebrate Design Problems As A Teachable Moment Empower To Make Informed Decisions Reach Out to All Design Agents Look at the Entire User Experience 20

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