Google eBook - ZMOT - Zero Moment of Truth
by Tom Humbarger, Social Media and Marketing Strategy at AppleOne Employment Services on Sep 23, 2011
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Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. ...
Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
Google calls this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.
Learn more at http://www.zeromomentoftruth.com/
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist.
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