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Catalyze Webcast With Charlie Kreitzberg - Web 2 And You - 121307
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Catalyze Webcast With Charlie Kreitzberg - Web 2 And You - 121307

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This is the presentation from the Catalyze Community (www.mycatalyze.org) monthly webcast feature Charlie Kreitzberg. Charlie spoke on "Web 2 and You" which examined his models for understanding Web …

This is the presentation from the Catalyze Community (www.mycatalyze.org) monthly webcast feature Charlie Kreitzberg. Charlie spoke on "Web 2 and You" which examined his models for understanding Web 2.0 and explored the vast opportunities for professionals who define and design new software and websites.

Published in: Economy & Finance, Business

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  • Transcript

    • 1. Welcome to the Catalyze Monthly Webcast Catalyze Community www.mycatalyze.org
    • 2. Web 2.0 -- a Sea Change “ sea change: a profound transformation, usually for the better…”
    • 3. A Poll “ What is the value of social computing to business?”
      • transformational
      • high value
      • limited value
      • no value
    • 4. Understanding Change To profit from change we need to understand it.
    • 5. Business is in a Tough Place With Web 2.0 the Internet has matured into a key channel BUT Some aspects of Web 2.0 don’t fit well with business thinking and culture
    • 6. The End of the Beginning
    • 7. The Automobile: An Analogy Web 1.0 Web 2.0 Web 3.0
    • 8. The Evolution of the Web Web 1.0 The Hypertext Web Web 2.0 The Social Web Web 3.0 The Semantic Web
      • Community, Communication and Collaboration
      • User create much of the content
      • Content and Knowledge Management
      • Presentation of information
    • 9. What Keeps Managers Up at Night One of 60- Replies to the Blog Post I work for xxxxxxx in MD. You people are the reason half of us employees hate our jobs and 95% of us hate all customers. You are disgusting and pathetic.…. If you were smart and did what you're supposed to do when you receive a contract of some sort, you would know that we have NO obligation to fix your downed services within a few hours...residential services are guaranteed a time frame within 24 hours, and it doesn't have to be one you like or take...it just has to be available. So when you get fired from your half ass job at the newspaper because you were too cheap to pay up, we can and should laugh in your face. Second, there's NO reason why you should NEED cable to survive! Read a damn book, do a puzzle with your family. #1:Why are your techs late? Well they're late because you dumb freaking people don't mention half of your problems when on the phone with customer service scheduling the tech...so when the techs get out to the jobs, they almost always take longer than expected...resulting in the tech being late to other appointments. #2:Why am I on hold so long? Because you people call for each and every thing! Your TV is not xxxxxxx's responsibility. xxxxxxx is responsible for xxxxxxx equipment I came across this site full of pathetic people posting pathetic stories on accident...and I'm glad I did. You have all given me even more of a reason to talk down to you when you call in. Oh, and those promotions you would get if you were nice? Yeah--no luck in hell now. Hope you guys are happy! –Amanda J******, Pasadena, MD Source: http://adage.com/garfieldtheblog/post?article_id=120338 XXXXXXXX Must Die Seeking Ideas for a Consumer Jihad Posted by Bob Garfield on 09.09.07 @ 05:22 PM HELL ON EARTH, Md. (Sept. 9, 2007) -- Xxxxxxx must die. -- 11-2 p.m. installation window set for Sunday, August 28th. -- August 28. Installer does not show up at 11. Or 12. Or 1. Or 2. Or 3. Or 4. Or 5….Nobody ever calls back. Total time waiting for installer: 6 1/2 hours. Sunday squandered. -- August 29. On 4th call to customer service, xxxxxxx reschedules installation for Sunday, September 9, between 8 and 11 a.m. -- September 9. Installer shows up on time at 9 a.m. At 12:30, installer leaves to get a drill bit from a nearby service tech's truck. Five hours later, he is still missing. -- Xxxxxxx customer service asks for "a quick moment" to investigate. Fifteen minutes later, they return to ask for "one more moment." I am on hold for another 32 minutes…[reconnected] I tell her I have been on hold for a total of 48 minutes. She says I haven't been. I ask for a supervisor. I am told I'm not permitted to speak to one…. Is this company so frantic to seize market share…that it is willing to disrupt customers' lives, fail to appear, repeatedly lie to them, walk out on them and then treat the customer as if he or she is a nuisance? Well, we shall see. This is the Listenomics age. We will not take it quietly.
    • 10. The Automobile: An Analogy Web 1.0 Web 2.0 Web 3.0
    • 11. Four Models Dimensions of Web 2.0 Dimensions of Relationship Growing a relationship Enabling Technologies Powerful Programming Platforms Powerful Databases and Inexpensive Storage Rich User Interfaces Broadband Connections Standards
    • 12. Web 2.0 Enabling Technologies Powerful Programming Platforms Powerful Databases and Inexpensive Storage Rich User Interfaces Broadband Connections
      • SQL Server
      • MySQL
      • .NET
      • Java
      • PHP
      • Ajax
      • Cable
      • FIOS
      • Web Services
      • XML
      • RSS
      Standards
    • 13. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 14. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 15. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 16. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 17. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 18. Three Dimension of Web 2.0 Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 19. Two Audiences Programming Platforms Powerful Databases Rich User Interfaces Broadband Connections Standards
    • 20. The Four Dimensions of Web Relationship
    • 21. Six Stages of Social Computing
    • 22. Let’s Look at Our Poll “ What is the value of social computing to business?”
      • transformational
      • high value
      • limited value
      • no value
    • 23. Web 2.0 Delivers Real Values to Business
      • Engage with customers on-line: sell, service, and strengthen customer loyalty
      • Create brand awareness and viral marketing
      • Connect with prospects
      • Manage customer support
      • Manage customer anger and corporate image
      • Internal knowledge management and communication
    • 24. But the Fit with Business Has Real Problems
      • Web 2.0 is about relationships. Business is not good at managing and fostering relationships.
      • Individual employees are not empowered to take action and make decisions.
      • IT people do not understand the value of social computing and see it as “soft” technology.
      • Usability is absolutely critical.
      • The marketing folks love Web 2.0 but the lawyers hate it.
      • Older (more senior) employees don’t get it.
    • 25. We Have a Great Opportunity User-Centered Designers Business Analysts Programmers Network Administration Data Warehouse IT Infrastructure Business Applications Web Services