Social media management Services for Restuarants

7,154 views
7,032 views

Published on

How To Get Your Restaurant Started on Social Media
1. Build Awareness – This is simple, if no one knows who you are, how do you generate more traffic?
2. Educate Your Audience – Once they know who you are (your name), share the type of food you serve and how your customers can use your concept. Are you a Lunch only concept, Special Occasion Dining or Family Friendly? This is about managing expectations.
3. Build Followers – The easiest way to get started is by following people who have checked-in, commented and shared visitations, photos and reviews for your restaurant brand. You’d be surprised how many restaurants aren’t aware that they already have followers and fans. Make sure to promote your profiles in-store, on traditional advertising, your website and on your menu.
4. Create a Relationship and Offer Value – Make friends with your customers, talk to them, ask for feedback and thank them for their patronage. Share content with them such as recipes, pictures and insight into your concept. Have your Chef, Bartender or Sommelier talk about new menu items, signature drinks or wines that you carry. Provide information that will be useful and worth reading.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,154
On SlideShare
0
From Embeds
0
Number of Embeds
6,156
Actions
Shares
0
Downloads
2
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social media management Services for Restuarants

  1. 1. Presented to:Restaurant Owners &Management Social Media Management for Restaurants
  2. 2. Why Restaurants should market onFacebook?• #1 social network in the world• 901 million active users (logged on during past 30 days)• Half logon daily• Average session time = 55 minutes• 68% of US Facebook users “more likely to buy on a positiveFacebook friend referral”
  3. 3. How To Get Your Restaurant Started on Social Media1. Build Awareness – This is simple, if no one knows who you are, how do you generate more traffic?2. Educate Your Audience – Once they know who you are (your name), share the type of food you serveand how your customers can use your concept. Are you a Lunch only concept, Special Occasion Dining or FamilyFriendly? This is about managing expectations.3. Build Followers – The easiest way to get started is by following people who have checked-in, commentedand shared visitations, photos and reviews for your restaurant brand. You’d be surprised how many restaurantsaren’t aware that they already have followers and fans. Make sure to promote your profiles in-store, on traditionaladvertising, your website and on your menu.4. Create a Relationship and Offer Value – Make friends with your customers, talk to them, ask forfeedback and thank them for their patronage. Share content with them such as recipes, pictures and insight intoyour concept. Have your Chef, Bartender or Sommelier talk about new menu items, signature drinks or wines thatyou carry. Provide information that will be useful and worth reading.
  4. 4. Why does my local restaurant need to beSocial? What is your primary objectives inbuilding a presence on Social Media?• Create an "outpost" for our fans to connect with us.• Build our email list.• Increase product sales.• Improve customer service.• Raise brand awareness.• Crowdsource new products.• Drive new test product launches
  5. 5. Keeping Your Social Media As Fresh As Your Food1. Daily SpecialsMake sure that you’re consistently announcing all of your daily specials on Facebook, Twitter and Google+. Post a mouth-watering descriptionand tantalizing picture of each dish in order to make your customers crave the food you serve!2. Special EventsWhether you’re throwing a special viewing party for a local sports team or every Thursday happens to be karaoke night, make sure you’resharing these events on all social media platforms. If your fans don’t know it’s happening, they won’t make the extra effort to be there.3. Social Only DiscountsMany businesses have begun offering discounts for people who “check in” on social media platforms like Facebook, Foursquare and Google+.According to Pew Internet and American Life Project, approximately 46% of US adults have smartphones, so many people will be able to“check in” right from their cell phone.4. New Menu ItemsWhen you add new dishes to your menu, make sure you announce them via social media. People love to try new things at their favoriterestaurants, but they won’t know to try it if they don’t know it exists!5. Chef’s Tip of the WeekTry posting weekly cooking tips for your customers to try at home, and then ask for their feedback on how the tip worked out for them. This canbe a great way to engage and build relationships with your social media followers.6. ContestsHolding contests through social media platforms can be a great way for your restaurant to engage the community. Ask people to post a photoand a short story to your wall or feed about their favorite experience at your restaurant, then repost your three favorite stories to your wall asfinalists. Ask your fans to vote on their favorite story, tally the votes, and reward the winner with a free meal or admission to an event at yourrestaurant. Reward your customers for their continued loyalty to your business! Ref (http://bit.ly/14Q4HPb)
  6. 6. Social Buzz Promo Flyer(Pages Design, Flyers, Facebook Covers, Window Cling, Real-time Promos)
  7. 7. Social In-store Branding (Window Cling, Napkins, Posters, and many more Promos)
  8. 8. Real-time Management (Facebook Fan Page, Twitter, YouTube) All inclusive management services • Initial site design, and development • First 30-60 posts written in advance • Suggesting your brand to your target audience • Updating fans daily • Monitoring fans responses • Measuring against our objectives to optimize We Write the Posts (30-60 posts written in advance) We Post to Fans (1-2x updates per day) We Grow Pages (Suggesting pages to new fans daily) We Monitor Pages (Responding to fans Monday-Sunday)
  9. 9. Real-time Fan Promotions (Daily, Weekly, Monthly Prizes)
  10. 10. Real-Time Social Media = Results We Drive Interaction(Asking fans questions to generate response ) We Build Trust(We work hard to make fans feel comfortable) We Stick with Fans (We follow-up to drive this fan to purchase) We Move Forward (We ask our fans to take the next steps)We Work with your Team (We follow-up will your Sales Team to deliver a full circle campaign)
  11. 11. EVERYTHING IS TRACKABLE!We’re held Accountable to you with Insight Reports

×