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I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
I am crm confused
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I am crm confused

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  • 1. Who I am?• Who I am?• My presentation style as story telling• Not sales presentation• No table of content in advanced
  • 2. It is 6-7 times more expensiveto gain a new customer thanretain an existing customer.Harvard Business ReviewA five percent improvementin customer retention ratescan yield a 25 percent to100 percent increase inprofits.The Loyalty EffectCorporations loseapproximately half of theircustomers within five years.The Loyalty Effect
  • 3. • Lost opportunities due to lack of timely, accurateinformation• Lost repeat sales due to customer alienation andmediocre customer service levels• Lost productivity due to inefficient systems• Errors in transactions due to data multi-entry• Limited visibility into customer-centric businessprocessesKey Business Concerns
  • 4. Pyramid of Customer LoyaltyPartnerAdvocateSupporterClientCustomerProspectTarget ProspectCustomerKeepingCustomerCatchingCustomer Development
  • 5. A good customer...• Ensures you a flow of revenue and profits.• Recommends you to friends, relatives, and colleagues• Makes you the “favored supplier” in family/company• Tries out your new products.• Keeps you in business!
  • 6. It’s easy, CRM is Customer RelationshipManagement
  • 7. So, what are customer relationships?
  • 8. marketing
  • 9. Sales
  • 10. Support
  • 11. Can be this?
  • 12. So, what do I need to do?
  • 13. Customers focused!!!Customers
  • 14. And clear processesFinanceOperationsSales & Marketing
  • 15. And accept changes
  • 16. So, I need tools
  • 17. to create advantages
  • 18. It’s CRM software (or CRM in common
  • 19. But, how can I find the one I need?
  • 20. Define your vision
  • 21. Then business objectives and targetsO.G.S.MandS.M.A.R.Tmethod
  • 22. Budget and financial planning
  • 23. And time frame
  • 24. Choose the best fitkeep in mind
  • 25. not the best
  • 26. Now, orange or apple?
  • 27. Or mixed
  • 28. Score sheet with selection criteria
  • 29. Features first
  • 30. Security
  • 31. Scalable and flexibility
  • 32. Easy to use?
  • 33. Cost and payment timeline
  • 34. Vendor capability?
  • 35. Time frame
  • 36. rememberCheck objectivesFinancial analysis: Payback, ROI,TCO, NPV…And don’t let supplier lead you
  • 37. Onemore!This forbusinessandmanagementpeople,not forIT
  • 38. Ok! Apple. So, what next?
  • 39. Build a dedicated team
  • 40. With a good LEADER/PM
  • 41. And a detail project plan
  • 42. And right project management
  • 43. With management support
  • 44. It’s you, not software fail
  • 45. Sure, we can enjoy CRM
  • 46. And get sucess
  • 47. How about you?

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