Chris Thomson & Mike Jackson         New Purpose            June 2012                        All rights reserved – New Pur...
Why New Purpose?∗ Society is demanding new  purposes∗ Business and government  urgently need new  purposes∗ Having a new p...
Clamour for Change∗ The 99%∗ The 25%∗ The 1%                    http://www.commondreams.org/view/2012/06/07-2             ...
Emerging ResponseEmerging champions∗Puma Sports∗Virgin∗Unilever∗Grameen Bank∗Marks & Spencer∗Patagonia∗Suntech Power∗My Sh...
Current Purpose of Business∗ Maximising shareholder   ∗ Money considerations  value                      override all othe...
Purpose of a BankToday                                                   Tomorrow?∗Maximise shareholder                   ...
Current Purposes of Government∗ Perpetual economic growth              ∗ Pressures on planet                              ...
Effect of unsustainable purposes∗ Climate change∗ Natural resource∗ Land use∗ Biodiversity loss∗ Garbage∗ Pollution∗ Frack...
Wider Consequences∗ Damaging planet                        Uncertainty      Fear∗ Damaging society∗ Damaging ourselves    ...
Changing Environment∗ Benign and passive  to∗ Reactive and turbulent                           All rights reserved – New P...
Our Typical Response   Do nothing/defer                      Make it worse                                      All rights...
Competition vs Collaboration                        All rights reserved – New Purpose
New Purpose of Government∗ Enhance and restore  society and planet         ∗ Do no harm∗ Fairly distribute wealth   ∗ Prom...
New Purpose of Business∗ Healthy profit …..                       ∗ … from shared values not                         just ...
From Top Down to Bottom Up               Today         Tomorrow      Decision-makers        Society        Organisations  ...
How to Find a New Purpose       Purpose                                           Measures                 W              ...
Our Purpose∗ To help you find a new purpose  and∗ To help you put it into practice                                     All...
Our Values∗   Foresightful - future focused∗   Intelligent - wise counsel∗   Resolute - purposeful∗   Shared values - comm...
Our MeasuresHow are we doing?∗Foresightful - future focused    98%          Ask your∗Intelligent - wise counsel           ...
Our Processes                                           http://newpurpose.shapingtomorrow.com• Track countries, organisati...
Our Leadership∗ Do less and achieve more∗ Have less and enjoy more∗ Expect less and receive  more∗ Say less and communicat...
From Lose:Lose to Win:WinSignificantly improved:∗ Reputation and brand∗ Resilience and agility∗ Customer delight and staff...
We Already Do This!Rhetoric:∗“A company that respectsits people and the planet”     Reality:∗“Maximising shareholder      ...
Signs of Coming Failure∗ No vision of the future purpose of  an organisation                      ∗ Total focus on short-t...
What is Your Purpose?∗ Is your organisation fit for  the 21st century?∗ How will it improve its  leadership?∗ Will it be a...
2050 – The Big ThingsToday’s focus∗ Climate change   Tomorrow’s inspiration∗ Population       ∗ Honesty∗ Energy           ...
Change Begins with All Of Us∗ Change always starts with  you∗ Address causes, not  symptoms∗ Lead by example∗ Include all ...
Your LegacyWhat will people sayabout you after you’vegone?“What we do in life echoesthrough all eternity”Russell Crowe, Th...
Contact Uschris.thomson@newpurpose.infomike.jackson@newpurpose.info    http://newpurpose.shapingtomorrow.com              ...
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New Purpose for Organisations

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Describes how any organisation can develop a New Purpose by re-evaluating it's reason for being and make itself fit for a very different 21st century.

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  • Chris, need to know what you mean by this please
  • This primary legal duty of directors forces good leaders to make decisions they would prefer not to make. Result ‘brand damage’
  • Result ‘brand damage’
  • Migration, water extraction, soil degradation, resource shortages, biodiversity reductions and potential shift in Earth’s axis suggest a tipping point is coming!
  • Siciety’s are increasingky uncertain of the future, if we continue on this path things are likely to get far, far worse!
  • We are not solving our problems. “Do as I say, not as I do” Stop causing problems! Radically different solutions Very different normal behaviour Kick can down the road Treat symptoms, ignore causes Lack of seriousness Our “solutions” are part of the problem Our normal behaviour is a major cause of problems Globalisation and technology have moved us from a relatively benign and passive world to one that is increasingly reactive and turbulent More of the same success model won’t fix the issues only make things worse We are fixing issues by piling more and more patches on the bowl of spaghetti No one can see the strands, etc. We need a better wiring diagram or framework to cope
  • Need for deeper change Starts with you Addresses causes, not symptoms Systemic change Much greater seriousness New Purpose and Change The most effective way to make fundamental change is to have a new purpose
  • Need to define what we mean by “enhance” And explain what we mean by “intelligence” and why this is important Result ‘brand authenticity’
  • “ Healthy profit” is a play on words Result ‘Brand authenticity’ Shared values: Customer satisfaction Environmental consciousness High ethical standards Scientific thinking Professionalism Team spirit Cutlural diversity Trust and consideration Ipioneering spirit
  • Today’s top down hierarchies need to be replaced by more bottoms up, democratic models. But how?
  • The wheel won’t turn in the right direction unless an inspiring purpose is proposed with a matching culture that meets the stakeholders aspirations. But even taking the initiative is still not enough. Influencing the process through robust and continuous measures of the vital few and the establishing of new supportitive processes and the abandonment of those not fit for purpose for the future is also required. Binding these together is great leadership and communication of the plan to all stakeholders.
  • This is a recent example of an international brand saying one thing and doing another. The rhetoric is pure marketing speak from an organisation that hasnt matched words with deeds. Marketers and brand agencies regularly fail to help organisations by only working on the initiative functions of the wheel and not the influencing factors. Therefore the wheel wont turn.
  • Address causes…”chunk up” All the elephants..too often the really serious topics are ignored
  • Make it a good one for all
  • New Purpose for Organisations

    1. 1. Chris Thomson & Mike Jackson New Purpose June 2012 All rights reserved – New Purpose
    2. 2. Why New Purpose?∗ Society is demanding new purposes∗ Business and government urgently need new purposes∗ Having a new purpose is the most effective way to make systemic change All rights reserved – New Purpose
    3. 3. Clamour for Change∗ The 99%∗ The 25%∗ The 1% http://www.commondreams.org/view/2012/06/07-2 We are all in this and losing together! All rights reserved – New Purpose
    4. 4. Emerging ResponseEmerging champions∗Puma Sports∗Virgin∗Unilever∗Grameen Bank∗Marks & Spencer∗Patagonia∗Suntech Power∗My Shelter∗Governments too? http://www.telegraph.co.uk/earth/environment/9274997/Richard- Branson-and-Jamie-Oliver-put-their-hearts-into-it.html All rights reserved – New Purpose
    5. 5. Current Purpose of Business∗ Maximising shareholder ∗ Money considerations value override all others ∗ Pressures to cut corners and break rules ∗ Not fully accountable for consequences of actions ∗ Short-term focus OECD head: Large corporations must regain publics trust http://www.jpost.com/Business/BusinessNews/Article.aspx?id=272971 All rights reserved – New Purpose
    6. 6. Purpose of a BankToday Tomorrow?∗Maximise shareholder ∗Maximise stakeholdervalue valueFormer JPMorgan Banker: “By delighting ourExploiting Consumers Is ‘The stakeholders we will earnPurpose Of The BankingOrganization’ acceptable returns for shareholders”∗http://thinkprogress.org/economy/2011/11/18/372044/exploiting-purpose-banking/?mobile=nc All rights reserved – New Purpose
    7. 7. Current Purposes of Government∗ Perpetual economic growth ∗ Pressures on planet ∗ Pressures on people ∗ Repeated crises ∗ Security used against the people∗ Projecting corporate power ∗ Safety net worn thin∗ Safety of the people UN: World Economy Should Focus More On Needs Of Society http://www.scoop.co.nz/stories/WO1206/S00183/un-world-economy-should-focus-more-on-needs-of-society.htm All rights reserved – New Purpose
    8. 8. Effect of unsustainable purposes∗ Climate change∗ Natural resource∗ Land use∗ Biodiversity loss∗ Garbage∗ Pollution∗ Fracking∗ Earth’s axis shiftApproaching a tipping point? Approaching a state shift in Earth’s biosphere http://www.nature.com/nature/journal/v486/n7401/full/nature11018.html All rights reserved – New Purpose
    9. 9. Wider Consequences∗ Damaging planet Uncertainty Fear∗ Damaging society∗ Damaging ourselves Anxiety Destruction∗ Damaging our legacy All rights reserved – New Purpose
    10. 10. Changing Environment∗ Benign and passive to∗ Reactive and turbulent All rights reserved – New Purpose
    11. 11. Our Typical Response Do nothing/defer Make it worse All rights reserved – New Purpose
    12. 12. Competition vs Collaboration All rights reserved – New Purpose
    13. 13. New Purpose of Government∗ Enhance and restore society and planet ∗ Do no harm∗ Fairly distribute wealth ∗ Promote intelligence of and opportunity the people∗ Provide real security ∗ People feel safe, not oppressed All rights reserved – New Purpose
    14. 14. New Purpose of Business∗ Healthy profit ….. ∗ … from shared values not just share value All rights reserved – New Purpose
    15. 15. From Top Down to Bottom Up Today Tomorrow Decision-makers Society Organisations Organisations Society Decision-makers Changed methods of inspiration, engagement and enablement required All rights reserved – New Purpose
    16. 16. How to Find a New Purpose Purpose Measures W es or ur ds Fig Leadership Mo res de tu ls Pic Culture Process All rights reserved – New Purpose
    17. 17. Our Purpose∗ To help you find a new purpose and∗ To help you put it into practice All rights reserved – New Purpose
    18. 18. Our Values∗ Foresightful - future focused∗ Intelligent - wise counsel∗ Resolute - purposeful∗ Shared values - common aims∗ Trustworthy - dependable All rights reserved – New Purpose
    19. 19. Our MeasuresHow are we doing?∗Foresightful - future focused 98% Ask your∗Intelligent - wise counsel stakeholders 99% continuously∗Resolute – purposeful 99%∗Shared values - common aims 95% Respond to their∗Trustworthy – dependable 100% concerns and desires! All rights reserved – New Purpose
    20. 20. Our Processes http://newpurpose.shapingtomorrow.com• Track countries, organisations and people for signs of new purposes• Research the future of organisations• Align brand, policies and practices to a new central purpose• Train leaders in the concepts of New Purpose and in ways of applying them in the organisation All rights reserved – New Purpose
    21. 21. Our Leadership∗ Do less and achieve more∗ Have less and enjoy more∗ Expect less and receive more∗ Say less and communicate more∗ Use fewer resources and get better results All rights reserved – New Purpose
    22. 22. From Lose:Lose to Win:WinSignificantly improved:∗ Reputation and brand∗ Resilience and agility∗ Customer delight and staff pride∗ Accountability and responsibility∗ Decision-making∗ Stakeholder value∗ Shareholder and society return∗ Prosperity for all People | Profits | Planet All rights reserved – New Purpose
    23. 23. We Already Do This!Rhetoric:∗“A company that respectsits people and the planet” Reality:∗“Maximising shareholder ∗Redundancies by textvalue” message∗“Delivering service, value, ∗Maximising executive valuequality and reliability” ∗Making the Earth and∗“Committed to doing humanity poorerbusiness responsibly” ∗Unethical pricing All rights reserved – New Purpose
    24. 24. Signs of Coming Failure∗ No vision of the future purpose of an organisation ∗ Total focus on short-term∗ Multiple visions abound results∗ No visible and consistent ∗ No celebrations of success measures of stakeholder beyond profit and growth satisfaction ∗ Limited learning from∗ People treated like commodities failures and punters ∗ Carry on regardless∗ Silo management and fiefdoms ∗ Invisible & over paid executives All rights reserved – New Purpose
    25. 25. What is Your Purpose?∗ Is your organisation fit for the 21st century?∗ How will it improve its leadership?∗ Will it be a crow or a goose in the transition? All rights reserved – New Purpose
    26. 26. 2050 – The Big ThingsToday’s focus∗ Climate change Tomorrow’s inspiration∗ Population ∗ Honesty∗ Energy ∗ Kindness∗ Food and Water ∗ Peace∗ Inequality ∗ Beauty∗ Drugs ∗ Intelligence∗ War ∗ Wisdom∗ Technology ∗ Humanity ∗ Friendship All rights reserved – New Purpose
    27. 27. Change Begins with All Of Us∗ Change always starts with you∗ Address causes, not symptoms∗ Lead by example∗ Include all the elephants in the room All rights reserved – New Purpose
    28. 28. Your LegacyWhat will people sayabout you after you’vegone?“What we do in life echoesthrough all eternity”Russell Crowe, The Gladiator All rights reserved – New Purpose
    29. 29. Contact Uschris.thomson@newpurpose.infomike.jackson@newpurpose.info http://newpurpose.shapingtomorrow.com All rights reserved – New Purpose
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