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Brand czech vse

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  • 1. How to brand a country you really don‘t careabout
  • 2. In a situation like this,who needs destination branding?
  • 3. REBRANDING CZECHIA: THE OBJECTIVESTo put Czechia on the shortlist of planned tourist destinationsConnect Czechia to a set of mental associations – beyon beer, Prague,and stunning girlsTo support sustainable growth of the toursit industry in CzechiaTo increase the perceived quality of Czechia as a tourist destination
  • 4. CZ
  • 5. Tourism Exports/brandsPeople Governance Národní značka Heritage Investment & immigration According to Simon Anholt
  • 6. h"p://www.youtube.com/watch?v=6XaeKweYFvU  
  • 7. CZECHIA?