Consumers and businesses are constantly looking for products and services online, but is your business being found? If you haven’t optimized your online presence, then the answer is probably no (or at least not as frequently as it could be). In this presentation, you will learn: -The 5 pillars of local search engine optimization -How to use online directories to improve your rankings -How to build your keyword strategy -How to dominate on-site optimization -How to develop your content strategy — what you should create, where you should publish, and how you should publish -Why links are important, how to structure them, and where to get them Today, using Search Engine Optimization (SEO) to ensure that your business is showing up in Google is critical. Increasing your visibility online will translate into more customers at your front door. Download our free SEO Guide "Search Engine Optimization for Local Business": http://thrivehive.com/local-seo-guide ThriveHive is a small business marketing software and solutions company. We have marketing experts with years of experience helping local businesses get found online. We’ve distilled this experience into an approachable 19-page eBook that will help any local business owner take control of their search engine results.

1. Local SEO for Small
Businesses
How local business owners can
outrank the competition in Google

2. Introduction
SEO is all about making your website show
up as prominently as possible for relevant
search engine searches.
There are more ways than ever for a small,
local business to spread the word about the
products and services they offer to the
community.

3. Search Engine Optimization
What is Search Engine Optimization (SEO)?
Or…
“The art and science of making your website and content
easily accessible to search engines like Google, Yahoo! and
Bing and presenting it in a way that maximizes it's relevance
and value to the user.”
“Things you can do for your website that get you more free
traffic from the search engines.”

4. Search Engine Optimization
Paid
Organic

5. The Five Pillars of Local SEO
Online directories
Keywords
On-site optimization
Content generation
Link building

6. Directories

7. Online Directories
Get Started in Online Directories
Is your business listed in the directory?
Is your business name accurate?
Is your business address present and
accurate?
Is your phone number listed?
Is your website listed?
Do you have a photo uploaded?

8. Online Directories
When filling out directory listings always use
a standard N.A.P.
Name
Make sure you company name is exactly the
same
Address
Write your address the same way every time
Phone Number
Use the same phone number in every listing

9. Keywords
Your Keywords Matter
Personalization
You can target very
competitive search
terms
Rankings are no longer
the best way to track
progress

10. Picking Keywords
The Common Sense Approach
Start with a few high level keywords
Create more using modifiers
Location, quality, price, etc.

11. Picking Keywords
The Advanced Approach
Use tools to find ideas and suggestions
Find relevant terms with a good number of
searches
Google each term to determine level of
competition
KEI
KEI = (searches)2 / (competition)
Higher is better

12. On-Site Optimization
What Is On-Site Optimization?

13. Give each page its own unique title
• Determines the text on the browser tab
• Determines the headline in your search engine listing
• Length should be a maximum of 70 characters to avoid being cutoff
• Use keywords that you want to rank for (they should vary by page)
• Minimize the use of words like “the” and “is”
• Preferred format is to put keywords first followed by a pipe and the
company name
Title Tags
Title Tag

14. Title Tags - Advanced
Assign keywords from your keyword list to each page of the site
Your most important keywords should be used on the home page
and any other high-priority pages
Place the primary keyword for each page as close to the front of the
title as possible
Incorporate your keywords into descriptive phrases, not just lists of
words

15. Meta Description
Your Meta Description should be a marketing message enticing
users to click on your listing
• Determines the content of your search engine listing
• Keywords do not affect rankings here
• This should be a marketing message that varies by page
• Length should be a maximum of 160 characters to avoid being
cutoff
Meta Description

16. Meta Descriptions - Advanced
Words appear in bold in the search listings when they
are part of a users search
May improve CTR for the listing
Measure CTR for organic listings using Google
Webmaster Central

17. Content Generation
Use a blog on your site to publish fresh
content and attract links
What to Publish
Educational content
Image-centric content
Insider info
Industry news
Avoid writing boring, plagiarized, or personal
posts on your company blog!

18. Blogging
Keep it short
Time-box your writing
Put it on the calendar
Solicit help
Minimize bottlenecks

19. Blogging
Keep quality expectations appropriate
Set realistic goals
Remember the benefits
Create a repository for ideas
Just do it!

20. Link Building
Search engines use links as a measure of
authority
Based on both the number and quality of
links
The more links the better
The higher quality a link the better
The better your links, the better your
search engine rankings are likely to be
Anchor text helps determine which keywords
you will rank well for

21. Link Building
Where to Get Links
Partners
Industry Resources/Directories
Social Media
Public Relations
Guest Blog posts

22. How to Get Started
Remember, it’s a long term investment
Don’t expect overnight results
Steady progress wins the race

23. Final Thoughts
Three Possible Scenarios:
1. Too overwhelmed to do anything
Take it step by step
2. Start strong but stop within a month
Keep realistic expectations
3. Methodical and continuous progress

24. Marketing Resources
Call us now to schedule a FREE consult:
(888) 997-4183
Be sure to check out our Marketing
Resources page for free eBooks, templates,
webinars, and more.