Local SEO for Small
Businesses
How local business owners can
outrank the competition in Google
Introduction
SEO is all about making your website show
up as prominently as possible for relevant
search engine searches.
...
Search Engine Optimization
What is Search Engine Optimization (SEO)?
Or…
“The art and science of making your website and c...
Search Engine Optimization
Paid
Organic
The Five Pillars of Local SEO
Online directories
Keywords
On-site optimization
Content generation
Link building
Directories
Online Directories
Get Started in Online Directories
Is your business listed in the directory?
Is your business name accur...
Online Directories
When filling out directory listings always use
a standard N.A.P.
Name
Make sure you company name is exa...
Keywords
Your Keywords Matter
Personalization
You can target very
competitive search
terms
Rankings are no longer
the best...
Picking Keywords
The Common Sense Approach
Start with a few high level keywords
Create more using modifiers
Location, qual...
Picking Keywords
The Advanced Approach
Use tools to find ideas and suggestions
Find relevant terms with a good number of
s...
On-Site Optimization
What Is On-Site Optimization?
Give each page its own unique title
• Determines the text on the browser tab
• Determines the headline in your search engi...
Title Tags - Advanced
Assign keywords from your keyword list to each page of the site
Your most important keywords should ...
Meta Description
Your Meta Description should be a marketing message enticing
users to click on your listing
• Determines ...
Meta Descriptions - Advanced
Words appear in bold in the search listings when they
are part of a users search
May improve ...
Content Generation
Use a blog on your site to publish fresh
content and attract links
What to Publish
Educational content
...
Blogging
Keep it short
Time-box your writing
Put it on the calendar
Solicit help
Minimize bottlenecks
Blogging
Keep quality expectations appropriate
Set realistic goals
Remember the benefits
Create a repository for ideas
Jus...
Link Building
Search engines use links as a measure of
authority
Based on both the number and quality of
links
The more li...
Link Building
Where to Get Links
Partners
Industry Resources/Directories
Social Media
Public Relations
Guest Blog posts
How to Get Started
Remember, it’s a long term investment
Don’t expect overnight results
Steady progress wins the race
Final Thoughts
Three Possible Scenarios:
1. Too overwhelmed to do anything
Take it step by step
2. Start strong but stop w...
Marketing Resources
Call us now to schedule a FREE consult:
(888) 997-4183
Be sure to check out our Marketing
Resources pa...
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Search Engine Optimization for Local Business- How local business owners can outrank competition in Google

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Consumers and businesses are constantly looking for products and services online, but is your business being found? If you haven’t optimized your online presence, then the answer is probably no (or at least not as frequently as it could be).

In this presentation, you will learn:

-The 5 pillars of local search engine optimization
-How to use online directories to improve your rankings
-How to build your keyword strategy
-How to dominate on-site optimization
-How to develop your content strategy — what you should create, where you should publish, and how you should publish
-Why links are important, how to structure them, and where to get them

Today, using Search Engine Optimization (SEO) to ensure that your business is showing up in Google is critical. Increasing your visibility online will translate into more customers at your front door.
Download our free SEO Guide "Search Engine Optimization for Local Business": http://thrivehive.com/local-seo-guide

ThriveHive is a small business marketing software and solutions company. We have marketing experts with years of experience helping local businesses get found online. We’ve distilled this experience into an approachable 19-page eBook that will help any local business owner take control of their search engine results.

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Search Engine Optimization for Local Business- How local business owners can outrank competition in Google

  1. 1. Local SEO for Small Businesses How local business owners can outrank the competition in Google
  2. 2. Introduction SEO is all about making your website show up as prominently as possible for relevant search engine searches. There are more ways than ever for a small, local business to spread the word about the products and services they offer to the community.
  3. 3. Search Engine Optimization What is Search Engine Optimization (SEO)? Or… “The art and science of making your website and content easily accessible to search engines like Google, Yahoo! and Bing and presenting it in a way that maximizes it's relevance and value to the user.” “Things you can do for your website that get you more free traffic from the search engines.”
  4. 4. Search Engine Optimization Paid Organic
  5. 5. The Five Pillars of Local SEO Online directories Keywords On-site optimization Content generation Link building
  6. 6. Directories
  7. 7. Online Directories Get Started in Online Directories Is your business listed in the directory? Is your business name accurate? Is your business address present and accurate? Is your phone number listed? Is your website listed? Do you have a photo uploaded?
  8. 8. Online Directories When filling out directory listings always use a standard N.A.P. Name Make sure you company name is exactly the same Address Write your address the same way every time Phone Number Use the same phone number in every listing
  9. 9. Keywords Your Keywords Matter Personalization You can target very competitive search terms Rankings are no longer the best way to track progress
  10. 10. Picking Keywords The Common Sense Approach Start with a few high level keywords Create more using modifiers Location, quality, price, etc.
  11. 11. Picking Keywords The Advanced Approach Use tools to find ideas and suggestions Find relevant terms with a good number of searches Google each term to determine level of competition KEI KEI = (searches)2 / (competition) Higher is better
  12. 12. On-Site Optimization What Is On-Site Optimization?
  13. 13. Give each page its own unique title • Determines the text on the browser tab • Determines the headline in your search engine listing • Length should be a maximum of 70 characters to avoid being cutoff • Use keywords that you want to rank for (they should vary by page) • Minimize the use of words like “the” and “is” • Preferred format is to put keywords first followed by a pipe and the company name Title Tags Title Tag
  14. 14. Title Tags - Advanced Assign keywords from your keyword list to each page of the site Your most important keywords should be used on the home page and any other high-priority pages Place the primary keyword for each page as close to the front of the title as possible Incorporate your keywords into descriptive phrases, not just lists of words
  15. 15. Meta Description Your Meta Description should be a marketing message enticing users to click on your listing • Determines the content of your search engine listing • Keywords do not affect rankings here • This should be a marketing message that varies by page • Length should be a maximum of 160 characters to avoid being cutoff Meta Description
  16. 16. Meta Descriptions - Advanced Words appear in bold in the search listings when they are part of a users search May improve CTR for the listing Measure CTR for organic listings using Google Webmaster Central
  17. 17. Content Generation Use a blog on your site to publish fresh content and attract links What to Publish Educational content Image-centric content Insider info Industry news Avoid writing boring, plagiarized, or personal posts on your company blog!
  18. 18. Blogging Keep it short Time-box your writing Put it on the calendar Solicit help Minimize bottlenecks
  19. 19. Blogging Keep quality expectations appropriate Set realistic goals Remember the benefits Create a repository for ideas Just do it!
  20. 20. Link Building Search engines use links as a measure of authority Based on both the number and quality of links The more links the better The higher quality a link the better The better your links, the better your search engine rankings are likely to be Anchor text helps determine which keywords you will rank well for
  21. 21. Link Building Where to Get Links Partners Industry Resources/Directories Social Media Public Relations Guest Blog posts
  22. 22. How to Get Started Remember, it’s a long term investment Don’t expect overnight results Steady progress wins the race
  23. 23. Final Thoughts Three Possible Scenarios: 1. Too overwhelmed to do anything Take it step by step 2. Start strong but stop within a month Keep realistic expectations 3. Methodical and continuous progress
  24. 24. Marketing Resources Call us now to schedule a FREE consult: (888) 997-4183 Be sure to check out our Marketing Resources page for free eBooks, templates, webinars, and more.

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