2014 Marketing Must Do's for Small Business Owners

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Planning your marketing for the new year can be overwhelming, especially for a small business owner. With so many marketing channels to focus on, it’s easy to lose sight of how you can achieve your …

Planning your marketing for the new year can be overwhelming, especially for a small business owner. With so many marketing channels to focus on, it’s easy to lose sight of how you can achieve your goals. So what should you prioritize to build the right foundation for the rest of the year?

That’s why we put together this presentation, to help show you the five must-do’s to optimize your marketing efforts for this year’s marketing trends. Download our webinar to listen on demand to our presentation: http://thrivehive.com/2014-marketing-must-dos-webinar

In this presentation, you will learn:

- Key marketing predictions and trends for 2014
- A walk through of 5 must-do’s for your marketing
- Strategies for to improve your SEO and online visibility
- Introduction to free tools of the trade and what to use them for
- And much much more!

We hope to help any local business owners prioritize their marketing activities for the new year.

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  • 1. 2014 Marketing Must-Do’s A ThriveHive Webinar
  • 2. Introduction Planning your marketing for the new year can be intimidating. What are the marketing trends this year? What should my priority be? What will make the most impact? Which area of my marketing should I focus my time and resources on?
  • 3. Agenda Overview of 2014 Marketing Trends 2014 Marketing Must-Do’s
  • 4. 2014 Marketing Trends Overview Digital marketing continues to expand Open lines of communication with customers Continued rise of content marketing, more specifically, personalized content Importance of establishing your own “voice” online Shareability of visual content Growth of niche sites due to an oversaturation of mainstream social media platforms
  • 5. Trend #1: Continuing Rise of Digital Marketing Customers expect to find your business online There are now more than 25 million business owners on Facebook
  • 6. Must-Do #1: Get Found Online Establish a digital presence Online Directory Listings Google Places Yahoo! Local Bing Yelp Superpages Website Social Media Facebook, Twitter, Google+, LinkedIn Vanity URLs
  • 7. Trend #2: Increased Accessibility Personal messaging and marketing on the rise Rise of social media platforms like Snapchat, Instagram and LinkedIn private messaging Increase in customer usage of Twitter, Facebook, and Yelp to voice their opinions and connect to businesses Customers expect be able to reach businesses through means other than calling: email, social media,
  • 8. Must-Do #2: Open Lines of Digital Communication Establish a presence on social media Facebook, Google+, Yelp and Twitter Be responsive to both positive and negative comments Be proactive about communicating with customers Ask for feedback on social media
  • 9. Trend #3: Personal Approach to Marketing With the Google Hummingbird update, content is trending towards being more personable and conversational Google is rewarding content creators who exhibit social proof Growth of individual “industry experts” overtaking brands
  • 10. Must-Do #3: Grow Your Voice and Social Presence Blog and post to social media Engage with others on their blogs, social media accounts Showcase your social proof Grow your digital presence as an industry expert Develop “authorship” Create a Gravatar profile Set up Google+ author
  • 11. Trend #4: Rise of Visual Content Visual platforms like Instagram, Pinterest, and Vine will continue to be the fastest growing Images and videos are attracting more visits and are improving user experience with your content Images and videos will drive more engagement
  • 12. Power of Visual Marketing 40% of people will respond better to visual information than text Viewers are 85% more likely to purchase a product after watching a video Photos get more engagement on Facebook than text, videos, and links Pinterest generated more referral traffic for businesses than Google+, YouTube, and Linkedin combined
  • 13. Must-Do #4: Incorporate Visual Communications Find a way to incorporate visual content with your written content strategy Find free, easy-to-use tools to generate visuals Free Online Tools Google Advanced Image Search Pixlr.com Recitethis.com Pinstamatic.com
  • 14. Trend #5: Targeted Communication More people/businesses, more competition Niche sites, groups, and forums will become more important for reaching your target audience
  • 15. Must-Do #5: Focus on Targeted Communications Find and experiment with a niche site List of example niche sites to check out: Cafemom Quora Meetup Patientslikeme Parentsconnect The Flipping Pad LinkedIn groups And much much more…
  • 16. Recap Establish a digital presence Open lines of digital communication Grow a voice and social presence Incorporate visual communications Focus on targeted communications
  • 17. Marketing Resources Call us now to schedule a FREE consult: (888) 997-4183 Be sure to check out our Marketing Resources page for free eBooks, templates, webinars, and more.