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OSP Chapter 1 - Your Purpose and Passion
 

OSP Chapter 1 - Your Purpose and Passion

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Now this may seem weird to be the first chapter in a book, coming from someone who is writing about how to make or take your business online -- but I've had to work backward at this. Trust me, if you ...

Now this may seem weird to be the first chapter in a book, coming from someone who is writing about how to make or take your business online -- but I've had to work backward at this. Trust me, if you want to see some really weird stuff, just look up Internet marketing and see the 3 and 5-ring circuses just waiting to sell you a ticket to see the freak shows inside.

No kidding.

Probably the worst thing you can see online is Internet marketers marketing Internet Marketing to Internet marketers. Hype vs. Hype vs. Hype. And it just doesn't quit. A lot of money changes hands, but statistically, only a very small percentage make any real money.

And I'll explain why in the next section. It has to do with natural laws. How this universe runs. That sort of thing.

Which is exactly why we are talking about you and what you want to get done, what makes you happy, what brings you peace - all well before we even touch another web page.

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    OSP Chapter 1 - Your Purpose and Passion OSP Chapter 1 - Your Purpose and Passion Document Transcript

    • Online Sunshine Plan Excerpt: Chapter I - Section 1 by Dr. Robert C. Worstell
    • Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
    • Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
    • Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
    • Dr. Robert C. WorstellI. Purpose/Passion - what drives you,what makes you really happy?Now this may seem weird to be the first chapter in a book, coming fromsomeone who is writing about how to make or take your business online --but Ive had to work backward at this. Trust me, if you want to see somereally weird stuff, just look up Internet marketing and see the 3 and 5-ringcircuses just waiting to sell you a ticket to see the freak shows inside.No kidding.Probably the worst thing you can see online is Internet marketers marketingInternet Marketing to Internet marketers. Hype vs. Hype vs. Hype. And itjust doesnt quit. A lot of money changes hands, but statistically, only a verysmall percentage make any real money.And Ill explain why in the next section. It has to do with natural laws. Howthis universe runs. That sort of thing.Which is exactly why we are talking about you and what you want to getdone, what makes you happy, what brings you peace - all well before weeven touch another web page.As I said in the Introduction, this book is for people who have alreadystarted messing around on the web and found that they thought they couldactually earn some income with it. But youve already been running a blogfor awhile, and maybe have a Facebook account and Twitter and some otherthings.And all the books you find on how to "make money" online are completelyworthless to you, unless they help you with what you want to do with yourheart and soul.If you dont wake up with bright ideas about what to do today in your life,and you arent completely abuzz - or even just calmly happy - about gettingabout whatever you are doing, then you arent following your own purpose.Youre working for someone else and are a wage slave. 12
    • The Online Sunshine PlanHow do you find your passion?While it may or may not take you some time, its not that hard to do. Butyou have to start listening to yourself. Sit down and be quiet for awhile,where you wont be interrupted by the telephone or kids running around thehouse or annoying neighbors playing their music too loud.Next, just review your activities and concentrate on the ones you actuallylike to do, not the ones you do for someone else - the things that routinelymake you smile, that you look forward to, that bring a little peace to yourlife, ones that are really satisfying.These type of activities are the ones which really forward what you shouldbe doing with your life.Keep thinking about these things and youll narrow down to something youcan do, some goal you can forward.You might have to go out and do some of these things before you can figureout what it is about these that you love to do. And if you just start weedingout of your life the things that dont bring you joy, that you cant stand, thatare always annoying - and instead concentrate and fill your life with thingsthat routinely cheer you up - youll start to get an inkling of what it is thatreally drives you, your passion.And it is uniquely different for every single person. You will find people thatyou have common interests with, but they wont have exactly the sameinterests or ideas of how to go about whatever they like to do. So dontexpect this.But you need to start working at whatever you really like - and youll get aninspiration along the line of how you might be able to actually make a livingat this.Im not saying that this will necessarily be easy. It is for some, not forothers. Your road is your own.Until you set your feet on that road, you are going to be a little out of sorts, alittle uncomfortable about your life. When you do find your personal "pathup the mountain", then all sorts of doors will start opening for you and allsorts of answers will start showing up for your many questions andproblems. 13
    • Dr. Robert C. WorstellGoals and Purposes QuestionnairesHeres a short series of questions you can use to help you in that quest: If I could do anything with my life, what would it be? What is my passion? What is my dream? If I were living my dream, what would I do with each of the 24 hours I’ve been given in each day? If I were living my dream, what talents, skills, and abilities would I use to live a full life, and maximize my income potential? If I were living my dream, how would I use my financial independence to create a dream life for myself and my loved ones? If I were living my dream, where would I live? What would my home be like? What would my lifestyle be like? What would my friends be like? If I were living my dream, how would I share all that I have with others? If I were living my dream, what would my Core Purpose in life be? If I knew I couldn’t fail, what would I do?Charles Heflin gave this short set of questions to determine your passion byexamining your life habits: To discover your interests and passions, spend some time contemplating the answers to the following... 1. When youre not worried about “making money” what do you spend your time doing or thinking about? 2. What are the last 5 non-money making related books that you read? -- and why? 14
    • The Online Sunshine Plan3. What are the last 5 non-money making related magazines that you read? -- and why?4. Look in the Internet History section of your web browser. What are the last 100 non-money making related websites that you visited? -- and why?5. What non-money making related websites have you bookmarked? -- and why?6. If you had 20 billion dollars and never had to worry about money again, what would you do with your time?7. Look at your desk and around at your office. What non-work related things are there? - and why?8. What do you usually talk about with your friends?9. How did you meet your non-work related friends?10.What social groups (online or offline) do you belong to?11. What kind of non-money making email lists do you subscribe to?12. What would you do on your ideal vacation?13. If you could have any job you wanted, what would it be?14. If you could live anywhere in the world, where would you live? -- and why? 15
    • Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
    • But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
    • Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
    • Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
    • Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
    • homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
    • FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.