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OSP article excerpt: Strategic Internet Marketing

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Now I've recently completed a third course this summer in marketing and web building. To say the least, my head was full to bursting - until I sat down and scratched it all out on a yellow pad.

The simple priorities are these:

You have to make profitable sales to stay in business.

You have to market to get leads and convert these to buyers.

You have to research and review your progress against plans you made.

Now, these three programs agreed on these three, but differed in how to get them done - and in the sequence you should work on them.

There were simply a few points they also agreed on as to how to do this - but they didn't agree on an order:

Build your web presence with a web host and a domain name.

Use a WordPress blog to add content.

Add monetized links that are relevant and contribute to the content.

Promote actively - often three times more than you would spend on anything else.

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  • 1. Online Sunshine Plan Excerpt: Chapter I - Article 07 by Dr. Robert C. Worstell
  • 2. Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
  • 3. Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  • 4. Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
  • 5. The Online Sunshine PlanSetting your strategic Internet marketing scheduling maybe the key to your sanity and profits...Now Ive recently completed a third course this summer in marketing andweb building. To say the least, my head was full to bursting - until I satdown and scratched it all out on a yellow pad.The simple priorities are these: 1. You have to make profitable sales to stay in business. 2. You have to market to get leads and convert these to buyers. 3. You have to research and review your progress against plans you made.Now, these three programs agreed on these three, but differed in how to getthem done - and in the sequence you should work on them.There were simply a few points they also agreed on as to how to do this - butthey didnt agree on an order: • Build your web presence with a web host and a domain name. • Use a WordPress blog to add content. • Add monetized links that are relevant and contribute to the content. • Promote actively - often three times more than you would spend on anything else.Since these courses were all built on search engine discovery, they all hadbasic SEO tactics in that training. Two of the three were hinged on socialmedia marketing (which is a bit of an oxymoron, since social media shunmarketers...)But our point is how to organize this. Ive read the stories where a person 41
  • 6. Dr. Robert C. Worstellspent months on building up an ecommerce site only to make nothing on it(and thank Gawd for his day job...) My first training was devoted utterly tolearning how to use their proprietary web-building software.And the other extreme was a course where they spend hours telling you howto do social marketing - 15/16s of the course, in fact - and then gave thefinal hour was on how to monetize. Meaning that the bulk of their studentswould simply opt for more training - since what they taught in thatsequence would keep the person broke.However, the breakthrough was in the third one. Here, they said to do yourresearch and find your market first - but that you were also finding how tomonetize it as part of that research. Then you built your blog and startedpromoting.Let me break with all three - they are all right and also wrong. • You dont build anything overnight. • You do continuously build and refine what you already had going. • Promotion is a big part of marketing, but you also have to monetize constantly to convert viewers to buyers. • And you have to have a plan, plus review the metrics of that plan to make any success.Part of this was learning and breaking down a Jack Humphrey 60-day plan.Which was great - but it really was a finite recipe and couldnt be usedwithout a great deal of other data. (Which is why they only gave it to youbehind a hefty paid subscription.)When gridded out, that plan really boiled down to a repeating set of actions,plus adding one or two new promotional outlets each week. 8 weeks of basiccontent addition, plus tons of promotion.But it was even simpler than that.Weekly schedule: 1. Research and Review: Review your previous week, all metrics, and create your to-do list. 2. Monetize: Find new income sources (affiliates or new products) that you can add - and sign up for them or create them for your sales 42
  • 7. The Online Sunshine Plan funnel. 3. Promote: Content - add more link-bait (truly memorable blog posts) to your site. 4. Promote: Comment - find where people are linking to your site and comment on theirs. Or Stumbleupon, Digg, or Twitter about them, if no direct comment possible. 5. Promote: Converse - join in the conversation on various forums which have to do with your niche.So: Research/Review - Monetize - Promote - Promote - Promote.This also follows a longer cycle of what you are going to be doing. In thebeginning, you need to spend a sizable amount of time defining your nicheand the long-tail keywords you want to optimize for (and write contentabout). Part of this will be finding if that niche is actually one where peoplespend money - and youll be finding affiliates or products that can be soldwithin that niche. Once you have these two established, you can spend therest of the time promoting and getting yourself - and your products -known.Those are the bare bones - and you can see that this has lots more below itto make it work.But I hope you can use this to streamline what youre doing and so becomemore profitable...PS. Note that this is only five days worth of work. Take the weekend off withyour family - or go read a book - or go hiking -- or do some more ofwhatever you still need to get done with your jobs.. Your choice. 43
  • 8. Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
  • 9. But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  • 10. Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
  • 11. Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
  • 12. Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
  • 13. homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
  • 14. FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.