Your SlideShare is downloading. ×
OSP article excerpt: 2 Reasons Marketers Fail
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

OSP article excerpt: 2 Reasons Marketers Fail

1,079
views

Published on

1. Lack of focus …

1. Lack of focus
2. No Long-term orientation

Taking the first, where affiliate marketers fail is that they don't keep to one approach. They are constantly seeking and finding very lucrative, but narrow/shallow approaches. The products they offer are mostly of the same ilk - get rich quick, or these 30-page ebooks for $15 which are just one-off products.

The failure here is to keep looking for new things instead of really building up around a central, valuable theme.

This leads us to the second point. Affiliate marketers fail - or just continue struggling to succeed (same difference) as they don't consistently provide incredible value in a given niche. The knuckleheads I've dealt with along this line consistently bring me new products through my email portal, all of which are glowingly represented as being a "new way to make money!" or tell with lengthy lists of testimonials about how this new ebook or product will... But the products are all over the place - hair products, diet products, forex manuals, you name it.

What these marketers fail to do is to develop a line of products which services a single, narrow niche completely. The worst of the lot are the people selling marketing products to marketers. Because they are simply feeding this addictive, attention deficit problem. Most all of these new marketing approaches are the same, just tacked on and glossed up with new terminology.

Real successful marketers find a problem area they have a solution for and then sell variations and expansions of that system to those same customers and gradually expand that narrow niche slightly wider - or pick up a related niche and bring their old clients over to this new one.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,079
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Sunshine Plan Excerpt: Chapter I - Article 05 by Dr. Robert C. Worstell
  • 2. Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
  • 3. Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  • 4. Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
  • 5. Dr. Robert C. WorstellThe 2 Reasons Affiliate and Bum Marketers Fail aresimple: 1. Lack of focus 2. No Long-term orientationTaking the first, where affiliate marketers fail is that they dont keep to oneapproach. They are constantly seeking and finding very lucrative, butnarrow/shallow approaches. The products they offer are mostly of the sameilk - get rich quick, or these 30-page ebooks for $15 which are just one-offproducts.The failure here is to keep looking for new things instead of really buildingup around a central, valuable theme.This leads us to the second point. Affiliate marketers fail - or just continuestruggling to succeed (same difference) as they dont consistently provideincredible value in a given niche. The knuckleheads Ive dealt with alongthis line consistently bring me new products through my email portal, all ofwhich are glowingly represented as being a "new way to make money!" ortell with lengthy lists of testimonials about how this new ebook or productwill... But the products are all over the place - hair products, diet products,forex manuals, you name it.What these marketers fail to do is to develop a line of products whichservices a single, narrow niche completely. The worst of the lot are thepeople selling marketing products to marketers. Because they are simplyfeeding this addictive, attention deficit problem. Most all of these newmarketing approaches are the same, just tacked on and glossed up with newterminology.Real successful marketers find a problem area they have a solution for andthen sell variations and expansions of that system to those same customersand gradually expand that narrow niche slightly wider - or pick up a relatedniche and bring their old clients over to this new one.This is having and building a "sales funnel" of a consistent line of goods.Any accomplished sales organization does this. These are called"department stores". And you can do the same online as in the brick and 30
  • 6. The Online Sunshine Planmortars.But the Internet also allows people to shallowly sell a wide variety ofproducts and not have to build any base to actually get recurring customers.And this route ensures that you are constantly looking for new stuff to selland ways to sell it. And you are also always looking for new customers andclients.The solution:Build a base. Means you can actually drop all these various products into ablog or an ecommerce engine (and now you can host blogs insideecommerce engines - they are built on the same code, basically).That blog or ecommerce site then has all the data a person would needabout a given product - and they could find, by category or search, whatthey were actually looking for. And then would come back to find other stuffthey were needing.The affiliate salesperson, would then keep looking for bargains and dropthem into this base. Sure, they keep building stand-alone sales pages andmini-webs, but these then point to the ecommerce base or blog page wherethat person could then contact the affiliate sales line.Essentially, they need an online catalog of all the various items they areselling. And when they send out emails, its "look what I just found for you!""Come see my site to see what the latest is!" Its not "heres what I dug upthat you can buy now."Thats where I simply opt out of that persons mail list.But people who do have some great content - really helpful stuff - I keepcoming back to them, their blog, their ecommerce site. Because theyve donethe research so I know that what they offer is good stuff, or at least isamusing.Solution Steps: 1. Know what you really like to do and how you like to help people. 2. Find stuff that will help people and offer it to them in return for something they want to give you. (Like a decent price, or an email 31
  • 7. Dr. Robert C. Worstell address that works.) 3. Set up a base so that people can find out more about you and your products on their own. 4. Promote that base along with any product you are offering. 5. Keep building onto that base with every new product you find. 6. Streamline what you are doing and dropping old products that no longer sell, or drive customers away. 7. Turn long-term clients into working as affiliate sales people for you. 32
  • 8. Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
  • 9. But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  • 10. Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
  • 11. Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
  • 12. Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
  • 13. homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
  • 14. FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.