OSP article excerpt: Starting an Online Business
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OSP article excerpt: Starting an Online Business

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You have to start by picking out a basket to put your eggs in....

You have to start by picking out a basket to put your eggs in.

Trite (but true) aphorisms:

One always learns from his mistakes.

And as well, hindsight is 20-20.

Thirdly, what you don't take care of in the beginning can set you back to the beginning.

Or you'll seem to think that. But it's not time to get depressed about things. Take stock of your resources and you'll find that you've been learning all the time. And are now in a much better condition to get really going. This next time will be faster.

I recently found myself back at doing what I should have done to begin with. However, I didn't know it at the time. The reason my sales aren't taking off is that I never set up a proper back end (terminal), followed by a regular runway, and using a definite flight plan.

The steps are simply in this sequence:

A proper back end first consists of having something valuable to offer.

Next, you set up a way to exchange for this - either affiliate sales, or dropshipping, or ecommerce.

Then, you promote this all over the place. So people can find your valuable offer and take you up on it.

And all of this is before you quit your day job.

Nothing new, perhaps. But here is something - and take this to heart:

You settle on one valuable item and get that really moving before you expand to another.

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OSP article excerpt: Starting an Online Business OSP article excerpt: Starting an Online Business Document Transcript

  • Online Sunshine Plan Excerpt: Chapter I - Article 04 by Dr. Robert C. Worstell
  • Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
  • Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  • Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
  • The Online Sunshine PlanStarting a Small Business Online:You have to start by picking out a basket to put your eggsin.Trite (but true) aphorisms: • One always learns from his mistakes. • And as well, hindsight is 20-20. • Thirdly, what you dont take care of in the beginning can set you back to the beginning.Or youll seem to think that. But its not time to get depressed about things.Take stock of your resources and youll find that youve been learning all thetime. And are now in a much better condition to get really going. This nexttime will be faster.I recently found myself back at doing what I should have done to begin with.However, I didnt know it at the time. The reason my sales arent taking offis that I never set up a proper back end (terminal), followed by a regularrunway, and using a definite flight plan.The steps are simply in this sequence: 1. A proper back end first consists of having something valuable to offer. 2. Next, you set up a way to exchange for this - either affiliate sales, or drop-shipping, or ecommerce. 3. Then, you promote this all over the place. So people can find your valuable offer and take you up on it. 4. And all of this is before you quit your day job. 27
  • Dr. Robert C. WorstellNothing new, perhaps. But here is something - and take this to heart: You settle on one valuable item and get that really moving before you expand to another.Sure, if it doesnt work out, then fine - start researching and picking outanother. Now that you know what research you need to do, the second onewill be easier.Practically, pick out your basket - one basket - and then get some eggs intoit. And watch those eggs real closelyBut the basket comes before the eggs (figuring that the chicken is aroundthere somewhere - but lets not go there...) Basket first.A. What is something valuable that you can offer to people who willexchange something with you for them?Now, go and find out all about that item and what people think about it.Find your keywords, find your delivery methods, find out the demographicswho will buy or subscribe to it. Get all this nailed down.B. Next, figure out your delivery system. If this is an info product, figure outhow you can offer it online and deliver it at very low cost - usually, this is anecommerce site of some sort. If someone else already has that product,maybe you promote and sell it as an affiliate. Or you sell it directly and theydrop-ship it for you. Or you buy in bulk, warehouse, and ship it yourself.C. Third is to figure out how to promote it. Nowadays, this is best donethrough social media - a blog, usually - and also posted to the winds throughbookmarking sites, etc. Some people tell you to use PPC (not me) to getstarted. And I recently found an article where the author recommended it asa temporary jump-start to get things going. (I dont tell people starting outto advertise as you can lose your budget very quickly with no results - andthe best advertisement is by getting word of mouth through excellentproducts and delivery.)D. Now, once you have successfully sold and delivered goods which aremaking you money - then expand into another (niche) line of work, another(niche) product. You use what you learned from the first time and expand.You keep producing and delivering products from the first one, but now youhave some more income and probably some more time to invest in ramping 28
  • The Online Sunshine Planup another product. This can be an additional product in the same niche, ora new product line in a new niche area. (Preferably related to the first, eitherin main subject, or in delivery mode - so you can use the existing shoppingcart and blogs to start promoting these new products.)Make the second line as or more successful than the first, and then start upa third. Research first, always.As you continue to do this, life becomes simpler and more profitable.But again: basket first, then eggs - and then to market. 29
  • Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
  • But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  • Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
  • Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
  • Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
  • homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
  • FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.