Online Sunshine Plan     Excerpt: Chapter I - Article 01     by Dr. Robert C. Worstell
Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a ret...
Table of ContentsOnline Sunshine Plan ....................................................................   0. Introducti...
Names to follow and why .....................................................221   Recommended Products .....................
Dr. Robert C. WorstellArticles:You have to have a dream and a purpose for living.Easy said, but most people dont – or boug...
The Online Sunshine Planare really good at this and should stick with it. You have to have an ear tohear that voice that s...
Dr. Robert C. Worstellschema that people should simply work for their industrial masters – sitdown, shut up, enjoy your TV...
The Online Sunshine PlanAs Brian Tracy says:      "More than 90% of your success will be determined by your      “referenc...
Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearni...
But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spi...
Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of wha...
Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he...
Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ou...
homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery,...
FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "...
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OSP article excerpt: Purpose and Passion

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You have to have a dream and a purpose for living.

Easy said, but most people don't – or bought the hype that they should quit wasting their time on dreams and imagination.

Actually, the real losers are the ones who keep telling everyone around them to be practical.

Everyone has special skills and their own particular dream(s). Everyone has their own special purpose for being here on this planet at this time. Everyone reading this book has picked it up for some reason, with some lesson to learn. As everyone is a student, everyone is also a teacher. ..

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OSP article excerpt: Purpose and Passion

  1. 1. Online Sunshine Plan Excerpt: Chapter I - Article 01 by Dr. Robert C. Worstell
  2. 2. Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
  3. 3. Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  4. 4. Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
  5. 5. Dr. Robert C. WorstellArticles:You have to have a dream and a purpose for living.Easy said, but most people dont – or bought the hype that they should quitwasting their time on dreams and imagination.Actually, the real losers are the ones who keep telling everyone around themto be practical.Everyone has special skills and their own particular dream(s). Everyone hastheir own special purpose for being here on this planet at this time.Everyone reading this book has picked it up for some reason, with somelesson to learn. As everyone is a student, everyone is also a teacher.I drew caricatures at county fairs for several summers. Doesnt make a lot ofmoney, but it made as much or more in 20 hours than working at 40 hoursin entry-level warehouse positions. Anyway, some person came up one daywhile I was drawing and marveled at how I could draw. “I could never dothat,” he said.I replied, “Well, everyone has different abilities. But you probably can dosomething that I wouldnt begin to know.” I sized him up. “You canprobably fix car engines or something I have no clue about.”“You got that right – I can strip down and rebuild an engine in two to threedays and have it running better than ever!” he proudly related.“And there you go. When they came out with auto-electronic-everything, Iwas left in the lurch. You can fix car engines. I can draw. Different strokesfor different people.”He had followed his own passion into a high level of ability in motormechanics. I had kept drawing and practicing and studying artwork until Igot good enough to be kept busy all day drawing people into cartoons thatwould make them smile or laugh out loud.You have to be able to listen to that voice inside you which tells you that you 16
  6. 6. The Online Sunshine Planare really good at this and should stick with it. You have to have an ear tohear that voice that says, Hey, this feels good to me – I should keep goingdown this line.And then follow the hunches you get and the coincidences that show up. Forme, people kept giving me pencils and paints and blank paper. I keptworking at it, in spite of myself. And even though I found that I could writeand spill words on blank pages as easy as paint or carbon, I still know thatall this writing doesnt get the art all welled up inside me any closer torelease.But I also know that the messages I have inside are not all pictures – thereare word versions, too. And so you have my earlier books and this one. Eachone better than the last. (And wait until I come out with the illustratedones...)You have your own purpose inside you and you have to listen to that voiceto find it. When it starts talking to you, take it seriously and act. That iswhat the universe is telling you to do. Act on your hunches, on yourintuition. As you practice listening to these, they get more accurate. Likeintuition is a muscle or skill – the more you use and exercise it, the betteryou get at it.In order to get rich, you have to follow your dreams. If you want moremoney coming into your life, you have to use your best skills to their fullest.Ive studied all the greats in this field: Hill, Troward, Wattles, Covey, Peale,Haanel, Dyer, King, and many others – they all say the same thing indifferent ways. 1My studies have all been reproduced in my books.You start with your own purpose and take it from there. This means you aregoing to have to un-learn quite a bit of learning youve swallowed over yourlife. Because those people around you are dead set into that current odd-ball1 Here’s the short prescription for success:a. Study Napoleon Hill’s “Think and Grow Rich” - particularly the second chapter.b. Study Wallace Wattles’ “Science of Getting Rich”, particularly the summary.c. Get a copy of Earl Nightingale’s “Strangest Secret” recording and listen to it. (All of these are available on-line as free downloads.)d. Follow what these authors say to do. And study these regularly. 17
  7. 7. Dr. Robert C. Worstellschema that people should simply work for their industrial masters – sitdown, shut up, enjoy your TV, and rack up your credit cards.Nowhere in the modern Western educational system (or anywhere else,actually) are people taught to think for themselves. Usually only a handfulof truly independent people are able to break out of that well-establishedmold. And those people – where they truly listen to their intuition andfollow their dreams – become rich and successful. All of them.No, this isnt in the press – because it isnt controversial. People gettingbetter doesnt make news. Healthy people who make tons of incomelegitimately arent headlines makers. (Makes you wonder why you are stilllistening to and reading these guys, eh?)But you can read the biographies of rich, successful people and study thosewho have studied successful people (like Napoleon Hill) and you will findthey all use similar patterns of operation. The first of these is having andknowing their own purpose – what they are trying to get done on this planethere and now.They are rich because they produce very useful products and people thinktheir products are valuable enough to pay well for them.Sure, there are details on how to produce, market, sell, and service thosepeople to offer them something to buy. I go over the details of this that Iused to make my own fortune in the pages after this. I dont pretend toknow every detail from every type of production, marketing, anddistribution program.But I know that as you follow your purpose, you will be given hints of whatsteps to take. As you need information, it will show up for you – or how orwhat you have to get in order to succeed. This doesnt mean you wont bedoing some long hours or committing yourself to some very hard work inorder to make your success.But I will tell you that there is no reason for not succeeding. Your only limitsare those you agreed to. So quit agreeing and start succeeding.Now. Today. Start. ---- 18
  8. 8. The Online Sunshine PlanAs Brian Tracy says: "More than 90% of your success will be determined by your “reference group.” Your reference group is defined as the people with whom you habitually identify and associate, most of the time. You are like a chameleon in that you take on the attitudes, behaviors, values, and beliefs of the people with whom you associate most of the time. If you want to be a successful person, associate with positive people. Associate with people who are optimistic and happy and who have goals and who are moving forward in their lives. At the same time, get away from negative, critical, complaining people. If you want to fly with the eagles, you cannot scratch with the turkeys." 19
  9. 9. Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
  10. 10. But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  11. 11. Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
  12. 12. Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
  13. 13. Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
  14. 14. homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
  15. 15. FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.

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