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Tesa in Space
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Tesa in Space

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This transmedia-concept for Tesa was written by Martin Oetting, Martin Drust, Elke Klinkhammer and Anna Weiss in less than two hours. ...

This transmedia-concept for Tesa was written by Martin Oetting, Martin Drust, Elke Klinkhammer and Anna Weiss in less than two hours.
It is the winning transmedia concept from the BOOM!! - transmedia workshop. The workshop was organized by the Good School Hamburg and curated by Three Headed Monkeys.

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    Tesa in Space Tesa in Space Presentation Transcript

    • Die Idee.
    • Die Orchestrierung.
    • Studenten Interessierte Blogger„Held“ Journalisten / „Nils“ Medien Support Help Hub: Blog? Ressourcen Plattform
    • Phase 3: Die Phase 2: Bedingungen an Phase 4: Phase 5: Phase 1: Die Teilnehmer Bord Materialtest: Rettung des Phase 6: SOS Message finden sich zu verschlimmern Parabelflug Raumschiffs Red Carpet „erscheint“ Teams sich, während Event zusammen die Teams Proof of Lösung wird Einladung zur entwickeln Concept: gelingt zum Schiff Finale Mitwirkung Registrierung die Mission? geschickt Drama und Arbeit• Facebook Ads • Reaktion, • Website zeigt • Finale Lösung • Siegerteam• Branded Tweets Anerkennung Lebenserhaltun steht fest. wird mit dem• Wired.com & Dank vom gs-systeme • Drei Outcomes: Astronauten partnership Astronauten • Webcam zeigt Lösung / keine gefeiert• Breaking News • TESA kritische Lösung /• Student Media providing Anzeigen / MacGyver• Chemie Blogs / infrastructure Status springt ein Multiplikatoren • TESA lernt • Kontakt bricht damit die ab Interessenten • Dramen im schon kennen Raumschiff • 4 Teams werden für Materialtest ausgewählt
    • Movie Production: Story Development: Web Development: 55.000 € 15.000 € 15.000 € Business Classic / Online Event: Development: Marketing / PR: 100.000 € 10.000 € 30.000 € Summe: 225.000 €
    • TESA: Space Rescue Mission
    • Danke.