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As promised we put some of the slides online, Valentin has used at his talk at the conference "Think Cross - Change Media" at University Magdeburg-Stendal. ...

As promised we put some of the slides online, Valentin has used at his talk at the conference "Think Cross - Change Media" at University Magdeburg-Stendal.

Video slide 8: http://www.youtube.com/watch?v=LQnQWdrXNMk

Video slide 9:
http://www.youtube.com/watch?v=wARLfVzSsLs

The slides are in no way self-evident for people who have not attended. And some of the little text it includes is in German.

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it's the story, stupid it's the story, stupid Presentation Transcript

  • It‘s the story, stupid!Cross Media Conference, University Magdeburg-Stendal,31th of March 2012Pictures are used for educational purpose only.
  • Hä, Geschichten erzählen? Das machenwir Werber doch schon immer?!
  • € MPicture: world of andrew woodyatt on flickr
  • Neue Wege zur Herstellung undDistribution.
  • 3min+
  • Gatorade spotGatorade - „you win from within“
  • Gatorade - „Replay“
  • Von der Story auf zu Transmedia. The Opera The TV-Spot Story The The TV Multimedia Social Media The The The Book Plattforms Mobile Website Gaming The Cinema Experience Experience The Theatre Layer of Plattform Digitalisation Socialisation Mobilisation Gamification Separation Layer Layer Layer Layer Story created for a Everything can become a game. specifc media-plattform Content is released Adds Social Context Makes everyting digital from plattform. to Digitalized Content mobile Digital Gaming adds: Combines formally Dialogue Co-Creation Virtual and Physical Space blurring into Particpation Alternate Reality separated media plattforms each other Sharing&Spreading Points/Batches Immersive Graphics
  • Interactive Storytelling Games/Apps/Services Transmedia StorytellingDramatic Storytelling Brand Storytelling TV/Written/Theater Advertising/Public Relations/Digital
  • HELD ZIEL KONFLIKT PLOT
  • 1Einen Helden finden.
  • 1. Der Charakter.
  • 2. Der User.
  • 3. Die Marke.
  • 4. Das Produkt.
  • Helden haben Partner.
  • 2Jeder Held braucht ein Ziel.
  • Das Spiel gewinnen.
  • Den Sohn retten.
  • Den Fall lösen.
  • Model werden.
  • 3Konflikt etablieren.
  • Rela tion Con al flictMensch vs. Mensch.
  • Inne Con r flictSelbst vs. Selbst.
  • Soci Con al flictMensch vs. Gruppe.
  • Cosm Con ic flictMensch vs. Schicksal.
  • 6 Basis-Konflikte für Geschichten. Relational Conflict Situational Conflict Mensch vs. Mensch Mensch vs. Umgebung Inner Conflict Paranormal Conflict Selbst vs. Selbst Mensch vs. Technik Social Conflict Cosmic Conflict Mensch vs. Gruppe Mensch vs. Schicksal
  • Wann immer es geht:Gib dem Konflikt ein Gesicht.
  • 4Plot trimmen.
  • Die sieben Basic-Plots.
  • Tragedy.
  • Comedy.
  • Quest. Quest
  • Defeat the Monster.
  • Voyage and Return.
  • From Rags to Ritches.
  • Rebirth.
  • Die sieben Basic-Plots 7 Basic Plots Comedy Tragedy Quest Defeat the Monster From Rags to Ritches Voyage and Return Rebirth
  • 5Interaktionsmechanik.
  • linear multiple linear interactive endingbranching open toybox path ended
  • Branching Path
  • 6Transmedia-Konzept.
  • Kernplattform und Satelliten „Replay“. Die zweite Chance im Highschool Football Live Event Trainingspläne Online Video Facebook Line-Up Finder TV-Show „Doku-Soap“ Community Trainings-Videos Hollywood Movie
  • Satelliten nach Aktivierung ableiten. SOCIAL Zusammen erleben Live Event Line-Up Finder Facebook Community VideoPartizipation - (Konsum) Serie Partizipation + (Mitmachen) TV-Show Trainings-Videos Trainings-Pläne Kino-Film INDIVIDUAL alleine erleben
  • Wir sind eine Beratung für strategischesStorytelling und Kommunikation ausHamburg.Wir analysieren, wie Menschen heute mit Geschichten interagierenund vernetzen Storytelling-Strategien aus Marketing, Unterhaltungund Gaming zu einem Beratungsansatz für Marken, Agenturen undStartups.Kurz und knapp: Wir glauben an die Kraft von Geschichten. Darumfinden wir für unsere Kunden strategisch relevante Storys und helfensie in einer transmedialen Welt zu inszenieren. Contact Valentin Heyde Story Architect +49 170 9096094 @valentinheyde Christian Riedel Story Architect +49 151 23062619 @mindcaffeine Three-Headed Monkeys GmbH c/o betahaus Hamburg Lerchenstrasse