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Product Design Ideas






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Product Design Ideas Presentation Transcript

  • 1. Product Development Ideas Business + Design Victor Lombardi
  • 2. Platform
  • 3. Systems
  • 4. Extensions / Upgrades
  • 5. Razor & Blades
  • 6. Niches, Scale, Complements
  • 7. Demographics vs. Affinities Have a high health-consciousness and are actively healthy Well-being overachievers Perpetually strive for personal growth, new experiences, and challenge Recognize that the mind/body connection is important to health Happy, optimistic, and confident Home- and hearth-focused Pursue broad interests, including cooking/recipes, food & nutrition, gardening, travel, organics, volunteering Influencers, activists, and early adopters Have a wide circle of friends who seek their advice Demographic Snapshot Female: 70% (vs. 30% male) Oldest: Average 45 Income above norm: Median $69K Lowest kids in HH: 33% High school-smarts: 61% college grads Average BMI: 26
  • 8. Emotions
  • 9. Disruptive Innovations
  • 10. Value Chain Commodities Products Services Experiences $4.50 $1.00 $.10 $.25
  • 11. Marketing Myopia
  • 12. The Long Tail
  • 13. Form + Function
  • 14. Google + Wal-Mart
  • 15. Trading Up
  • 16. Social Networking
  • 17. Rich User Interfaces / Media
  • 18. Metabolomics
  • 19. Grown Organs
  • 20. Medical Robotics
  • 21. Medical Imaging
  • 22. Genetic Engineering
  • 23. Nanotechnology
  • 24. RFID
  • 25. Environment “Most hospitals are not aware of how much waste they generate, or even how much they spend annually on disposal, not to mention the environmental impacts created in the process.” - Hospitals for a Healthy Environment
  • 26. Politics Stem Cell Research Medicare Abortion Lawsuits & Insurance
  • 27. Economics National Health Care Medical Commoditization Reimbursement Marketing?
  • 28. Society Longer Age Expectancy Boomer Demographic Bubble ‘Tech Generations’ shortening Retiring Doctors
  • 29. Obesity
  • 30. Epidemics / Pandemics Ebola virus and other quickly lethal diseases HIV SARS Avian flu
  • 31. Medical Errors “Tens of thousands of Americans die each year from medical errors and effectively put the issue of patient safety and quality on the radar screen of public and private policymakers. ” - Institute of Medicine
  • 32. Drug-Resistant Bacteria
  • 33. Drugs & Children