Product Development Ideas
Business + Design
Victor Lombardi

Platform

Systems

Extensions / Upgrades

Razor & Blades

Niches, Scale, Complements

Demographics vs. Affinities
Have a high health-consciousness and are actively healthy
Well-being overachievers
Perpetually strive for personal growth, new experiences, and
challenge
Recognize that the mind/body connection is important to health
Happy, optimistic, and confident
Home- and hearth-focused
Pursue broad interests, including cooking/recipes, food &
nutrition, gardening, travel, organics, volunteering
Influencers, activists, and early adopters
Have a wide circle of friends who seek their advice
Demographic Snapshot
Female: 70% (vs. 30% male)
Oldest: Average 45
Income above norm: Median $69K
Lowest kids in HH: 33%
High school-smarts: 61% college grads
Average BMI: 26

Emotions

Disruptive Innovations

Value Chain
Commodities Products Services Experiences
$4.50
$1.00
$.10 $.25

Marketing Myopia

The Long Tail

Form + Function

Google + Wal-Mart

Trading Up

Social Networking

Rich User Interfaces / Media

Metabolomics

Grown Organs

Medical Robotics

Medical Imaging

Genetic Engineering

Nanotechnology

RFID

Environment
“Most hospitals are not aware of how
much waste they generate, or even how
much they spend annually on disposal,
not to mention the environmental
impacts created in the process.”
- Hospitals for a Healthy Environment

Politics
Stem Cell Research
Medicare
Abortion
Lawsuits & Insurance

Economics
National Health Care
Medical Commoditization
Reimbursement
Marketing?

Society
Longer Age Expectancy
Boomer Demographic Bubble
‘Tech Generations’ shortening
Retiring Doctors

Obesity

Epidemics / Pandemics
Ebola virus and other quickly lethal
diseases
HIV
SARS
Avian flu

Medical Errors
“Tens of thousands of Americans die
each year from medical errors and
effectively put the issue of patient safety
and quality on the radar screen of public
and private policymakers. ”
- Institute of Medicine

Drug-Resistant Bacteria

Drugs & Children