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My keynote talk at the 2007 IA Konferenz in Stuttgart, Germany, I argued we need to create fewer final designed artifacts and more tools to help everyone design. The audio can be downloaded from here: …

My keynote talk at the 2007 IA Konferenz in Stuttgart, Germany, I argued we need to create fewer final designed artifacts and more tools to help everyone design. The audio can be downloaded from here: http://www.iavoice.com/2007/11/27/ia-konferenz-2007-keynote-english/

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  • Absolutely fantastic (and spot on) presentation!

    This is so important for designers (and business) to understand. Your slide on the number of programmers (5,000,000+) vs designers (720,000) was so telling. As we find ourselves designing for more and more devices and contexts I feel that if we don't have new and/or better tools costs (using existing tools) are rapidly going to spiral out of control for many companies.

    I'm also convinced that as designers we will largely need to create our own tools if we actually want something useable and fit-for-purpose.
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  • The audio is available here:
    http://www.iavoice.com/2007/11/27/ia-konferenz-2007-keynote-english/<br /><br/>
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  • 1. Werkzeuge (Tools) Victor Lombardi November 2007
  • 2. Me
    • I don’t want to educate for yesterday or today, I want to educate for tomorrow, so I’ve been thinking a lot about where the industry is going and how our roles are changing.
  • 3. First, an Exercise
    • What’s the hardest design problem you have?
    • Write it down.
    • You have 30 seconds.
  • 4. Deutsches Museum On a recent visit to the Deutsches Museum in Munich…
  • 5. Electric 3-Speed Hand Drill, Model GMAS C. & E. Fein, Stuttgart, 1903 I found as many as half of the artifacts on display were tools…
  • 6. Taxonomy at the Deutsches Museum
    • Kommunikation
      • Informatik
      • Mikroelektronik
      • Telekommunikation
  • 7.
    • Sender
    “ Terminal” Receiver
  • 8. User Interface? Software?
  • 9. Maybe the museum was telling me that our tools are not museum-quality yet
  • 10. Is there a pattern in how other fields made progress?
  • 11. Photography as Science http://historyforkids.utah.gov/fun_and_games/photos/history.html
  • 12. Photography as Profession
  • 13. Photography as Everyday Tool
  • 14. Publishing as Craft http://ulibnet.mtsu.edu/SpecialCollections/CMSPrinting/
  • 15. Publishing as Profession http://www.prioritylabel.ca/Aboutus.htm
  • 16. Publishing as Everyday Tool
  • 17. Information Architecture as Craft
  • 18. Information Architecture as Profession
  • 19. Information Architecture as Everyday Tool Edit Navigation… Optimize Navigation… In the future, website owners will have administrative functions with intelligent information architecture options
  • 20. Why Tools?
  • 21. Because People Want Technology That Fixes Problems
    • An email I received last week:
      • Is there a technology that will allow us to give control of the content to our business owners and allow the content to be dynamic enough to support the dynamic nature of our content?
      • <name deleted>, Software Architect
      • Financial Services Company
    • My reply:
      • Yes, it’s called a designer .
    • Probably not the answer he wanted.
  • 22. Because we won’t have time to design interfaces for all the technology yet to come
    • Number of Microsoft Certified Professionals in the world 1 : 2,176,764
    • Number of Java programmers in the world 2 : 3,000,000
    • Number of designers in the world 3 : 720,000
    1. http://www.microsoft.com/learning/mcp/certified.mspx 2. IDC Report 3. Extrapolated from http://www.aiga.org/content.cfm/insight-doubling-membership?pff=2
  • 23. Because we can build in constraints
    • “ There is a wide gap between designers' articulation of constraints and designers' effective implementation of them.”
    • (We don’t do what we say we’re going to do. Ahem.)
    ( Chevalier & Ivory) http://portal.acm.org/citation.cfm?id=766320
  • 24. Constraints like Principles….
    • Greenfield's principles of ubiquitous computing:
    • 1. Default to Harmlessness
    • 2. Be Self-Disclosing
    • 3. Be Conservative of Face
    • 4. Be Conservative of Time
    • 5. Be Deniable
    http://www.boxesandarrows.com/view/all_watched_over_by_machines_of_loving_grace_some_ethical_guidelines_for_user_experience_in_ubiquitous_computing_settings_1_
  • 25. Because we already know what artifacts we want to design Still from the film Minority Report
  • 26. Smart Board http://youtube.com/watch?v=OP3ehdgLcMw And because it’s fast becoming reality
  • 27. Because better tools enable progress Excerpt from the film Sketches of Frank Gehry highlighting the software used to create his architectural work
  • 28. Because we no longer wait for Microsoft and Apple to create the foundation
    • “ The richness of rich Internet applications often exceeds that of desktop applications.”
    • - Dave Malouf,
    • Interaction Design Association
  • 29. Because of the growing power of prototyping tools
    • Ease of Use
    Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks…
  • 30.
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks… CODING TOOLS Prototype, Scipt.aculo.us, Dojo…
  • 31.
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks… CODING TOOLS Prototype, Scipt.aculo.us, Dojo…
  • 32.
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS CODING TOOLS
  • 33.
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS CODING TOOLS
    • Programmers design
    • Designers “program”
    • Wireframes obsolete
    • Consumers can play too
  • 34. Such as Thermo Demo of Adobe Thermo http://www.youtube.com/watch?v=lGdr3dCmxe4
  • 35. Medicine Because when we can grow replacement organs, ambiguous information problems might become a bigger challenge than medicine
  • 36. What Does All This Mean for Designers?
  • 37. Our Process Will Change
    • IA
    • Designer
    • Developer
    Now:
  • 38. Our Process Will Change
    • IA
    • Designer
    • Developer
    Very soon:
  • 39. Our Process Will Change
    • IA
    Designer Developer Eventually:
  • 40. We’ll Give Up Control of the Interface 1987 1994 1997 Desktop Publishing WWW Google 2007 WiMAX “ Free” Hardware Digilarity Messy, but Productive Too many interfaces to design for
  • 41. Roles
    • Slow Design
    • A small minority will continue to make artifacts by hand in an artisinal fashion
    • Information Engineers Most of us will assemble tools to create new tools
  • 42. Tools We Can Create Now
  • 43. Adaptive Interfaces, Stephen P. Anderson http://www.slideshare.net/stephenpa/the-conversation-gets-interesting-creating-the-adaptive-interface
  • 44. Put our search knowledge to work
    • Zipfr
    • Report for the Current Month
    • Empty Results: 10%
    • Synonym Suggestions: 58
    Create Best Bets Create Synonyms
  • 45. Multivariate Testing for Designers (Riff on Google AdWords)
  • 46. Simulate and test navigation (e.g. Transitional Volatility)
    • 4. Incorporate
    1. Predict 3. Reorient 2. Navigate
  • 47. We already model perception pretty well… .mp3
  • 48. Your Tool
    • You know that problem you wrote down at the beginning?
    • Rather than solve this problem, how can you create a tool that helps everyone solve this problem?
  • 49. Thank You
    • Victor Lombardi
    • http://victorlombardi.com/