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  • + bryanrieger Bryan Rieger 4 months ago
    Absolutely fantastic (and spot on) presentation!

    This is so important for designers (and business) to understand. Your slide on the number of programmers (5,000,000+) vs designers (720,000) was so telling. As we find ourselves designing for more and more devices and contexts I feel that if we don’t have new and/or better tools costs (using existing tools) are rapidly going to spiral out of control for many companies.

    I’m also convinced that as designers we will largely need to create our own tools if we actually want something useable and fit-for-purpose.
  • + threefour Victor Lombardi 2 years ago
    The audio is available here:
    http://www.iavoice.com/2007/11/27/ia-konferenz-2007-keynote-english/

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Make Tools - Presentation Transcript

  1. Werkzeuge (Tools) Victor Lombardi November 2007
  2. Me
    • I don’t want to educate for yesterday or today, I want to educate for tomorrow, so I’ve been thinking a lot about where the industry is going and how our roles are changing.
  3. First, an Exercise
    • What’s the hardest design problem you have?
    • Write it down.
    • You have 30 seconds.
  4. Deutsches Museum On a recent visit to the Deutsches Museum in Munich…
  5. Electric 3-Speed Hand Drill, Model GMAS C. & E. Fein, Stuttgart, 1903 I found as many as half of the artifacts on display were tools…
  6. Taxonomy at the Deutsches Museum
    • Kommunikation
      • Informatik
      • Mikroelektronik
      • Telekommunikation
    • Sender
    “ Terminal” Receiver
  7. User Interface? Software?
  8. Maybe the museum was telling me that our tools are not museum-quality yet
  9. Is there a pattern in how other fields made progress?
  10. Photography as Science http://historyforkids.utah.gov/fun_and_games/photos/history.html
  11. Photography as Profession
  12. Photography as Everyday Tool
  13. Publishing as Craft http://ulibnet.mtsu.edu/SpecialCollections/CMSPrinting/
  14. Publishing as Profession http://www.prioritylabel.ca/Aboutus.htm
  15. Publishing as Everyday Tool
  16. Information Architecture as Craft
  17. Information Architecture as Profession
  18. Information Architecture as Everyday Tool Edit Navigation… Optimize Navigation… In the future, website owners will have administrative functions with intelligent information architecture options
  19. Why Tools?
  20. Because People Want Technology That Fixes Problems
    • An email I received last week:
      • Is there a technology that will allow us to give control of the content to our business owners and allow the content to be dynamic enough to support the dynamic nature of our content?
      • <name deleted>, Software Architect
      • Financial Services Company
    • My reply:
      • Yes, it’s called a designer .
    • Probably not the answer he wanted.
  21. Because we won’t have time to design interfaces for all the technology yet to come
    • Number of Microsoft Certified Professionals in the world 1 : 2,176,764
    • Number of Java programmers in the world 2 : 3,000,000
    • Number of designers in the world 3 : 720,000
    1. http://www.microsoft.com/learning/mcp/certified.mspx 2. IDC Report 3. Extrapolated from http://www.aiga.org/content.cfm/insight-doubling-membership?pff=2
  22. Because we can build in constraints
    • “ There is a wide gap between designers' articulation of constraints and designers' effective implementation of them.”
    • (We don’t do what we say we’re going to do. Ahem.)
    ( Chevalier & Ivory) http://portal.acm.org/citation.cfm?id=766320
  23. Constraints like Principles….
    • Greenfield's principles of ubiquitous computing:
    • 1. Default to Harmlessness
    • 2. Be Self-Disclosing
    • 3. Be Conservative of Face
    • 4. Be Conservative of Time
    • 5. Be Deniable
    http://www.boxesandarrows.com/view/all_watched_over_by_machines_of_loving_grace_some_ethical_guidelines_for_user_experience_in_ubiquitous_computing_settings_1_
  24. Because we already know what artifacts we want to design Still from the film Minority Report
  25. Smart Board http://youtube.com/watch?v=OP3ehdgLcMw And because it’s fast becoming reality
  26. Because better tools enable progress Excerpt from the film Sketches of Frank Gehry highlighting the software used to create his architectural work
  27. Because we no longer wait for Microsoft and Apple to create the foundation
    • “ The richness of rich Internet applications often exceeds that of desktop applications.”
    • - Dave Malouf,
    • Interaction Design Association
  28. Because of the growing power of prototyping tools
    • Ease of Use
    Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks…
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks… CODING TOOLS Prototype, Scipt.aculo.us, Dojo…
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS Axure, Intuitect, Fireworks… CODING TOOLS Prototype, Scipt.aculo.us, Dojo…
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS CODING TOOLS
    • Ease of Use
    Because of the growing power of prototyping tools Fidelity DRAWING TOOLS CODING TOOLS
    • Programmers design
    • Designers “program”
    • Wireframes obsolete
    • Consumers can play too
  29. Such as Thermo Demo of Adobe Thermo http://www.youtube.com/watch?v=lGdr3dCmxe4
  30. Medicine Because when we can grow replacement organs, ambiguous information problems might become a bigger challenge than medicine
  31. What Does All This Mean for Designers?
  32. Our Process Will Change
    • IA
    • Designer
    • Developer
    Now:
  33. Our Process Will Change
    • IA
    • Designer
    • Developer
    Very soon:
  34. Our Process Will Change
    • IA
    Designer Developer Eventually:
  35. We’ll Give Up Control of the Interface 1987 1994 1997 Desktop Publishing WWW Google 2007 WiMAX “ Free” Hardware Digilarity Messy, but Productive Too many interfaces to design for
  36. Roles
    • Slow Design
    • A small minority will continue to make artifacts by hand in an artisinal fashion
    • Information Engineers Most of us will assemble tools to create new tools
  37. Tools We Can Create Now
  38. Adaptive Interfaces, Stephen P. Anderson http://www.slideshare.net/stephenpa/the-conversation-gets-interesting-creating-the-adaptive-interface
  39. Put our search knowledge to work
    • Zipfr
    • Report for the Current Month
    • Empty Results: 10%
    • Synonym Suggestions: 58
    Create Best Bets Create Synonyms
  40. Multivariate Testing for Designers (Riff on Google AdWords)
  41. Simulate and test navigation (e.g. Transitional Volatility)
    • 4. Incorporate
    1. Predict 3. Reorient 2. Navigate
  42. We already model perception pretty well… .mp3
  43. Your Tool
    • You know that problem you wrote down at the beginning?
    • Rather than solve this problem, how can you create a tool that helps everyone solve this problem?
  44. Thank You
    • Victor Lombardi
    • http://victorlombardi.com/

+ Victor LombardiVictor Lombardi, 2 years ago

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My keynote talk at the 2007 IA Konferenz in Stuttga more

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