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Getting Good Designs Built

by on Jun 28, 2007

  • 12,622 views

As we all know, there are more confounding alarm clocks than elegant iPods in the world. Despite our knowledge of design, companies continue to churn out bad products. How can we improve our chances ...

As we all know, there are more confounding alarm clocks than elegant iPods in the world. Despite our knowledge of design, companies continue to churn out bad products. How can we improve our chances of creating great products? I think it requires designers to understand a little about finance and strategy, and managers to know a little about design. It requires using design skills to communicate, selling your ideas, and patience.

During this event I'll introduce a few specific techniques for thinking about the business situation. Then when you're tired of listening to me we can do an exercise to create a product that fits a particular strategy, then talk about how this approach applies to your everyday work. Hopefully it'll be both useful and fun.

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  • alysaally Alysaally hi its very interesting and nice. 5 years ago
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Getting Good Designs Built Getting Good Designs Built Presentation Transcript